Stratégie et management de la marque: architecture, plateforme, design et identité.Hub stratégique : Planneur Stratégique, market & consumer intelligence, études quanti quali.Au sein de l'équipe Marque: Développer la contribution valeur des marques - Accompagnement de consultants marque et du Directeur du Design - Architecture de Marque et Groupe - Territoire de marque: Identité visuelle et plate-forme d'expression - Retravail de la promesse relationnelle : récit et positionnement - Communication et identité visuelle: brief créa, création logo et mise en mouvement des signes de marque sur les assets de marque: sites web et supports relationnels internes. - Veille: Bench et revue de concurrenceAu sein du Hub stratégique : - Planning Stratégique: Collaboration aux appels d'offre, notes de développement - Etudes: Nouvelles attentes vis à vis des marques de la part des français en terme de communication, produits et engagements. - Exploration stratégique thématique pour identification d'insight et pour les créatifs. - Consumer intelligence: Développement atelier collaboratifs et personaeCette mission incluse dans le cadre du M2 - Stratégie de marque et communication au CELSA - pour une durée initiale de 6 mois, fut prolongé jusqu'en août 2023 afin d'accompagner les équipes de l'agence dans leurs réponses aux appel d'offres et renforcer leurs recommandations stratégiques

Brand Portfolio: Belvita, TUC, Belin, Croustilles, Chipster, Grany, Prince Barres, Heudebert, Pelletier, Cracotte- Sales Strategy development, implementation and results reporting- Continuous improvement of promotional offer- Internal coordination with Marketing team (Local & Europe), Key Account Manager, Banners Category Manager, Salesforce teams, Financial, CS&L… to maintain an high and efficient level of performance- Category review co construction with Consumer Insight teams to develop adjusted offers and anticipated market trends- P&L balanced managementSpecific Prject Driven: EGALIM law – March 2019, new law context impacting all the way to play promotion. Measure of impact and redesign of promotionnal mechanic and strategy . 2000 promotionnal lines impacted

France, Belgium & The Netherlands / Team Management ( 6 people) and Data - Sales & Reporting Data Management for Sales department team ( 800 people), local and Europe headquarters.- Sales KPI Reporting Responsible nearby Global monthly Sales review.- Ensure Daily data availability, technical development and reporting strategy implementation for data usage nearby all sales department.- Continuous improvement and adjustment to the company reorganization – 300 monthly reports- Sales analysis bases on all commercial drivers: price, offer, merchandising, promotion- Panelist partnership management : Nielsen, Iri, A3 DistribSpecifics Projects Driven : - New Data solution tools implementation: Tableau Solution- Company lead of Analysis community (25 people) to harmonize, simplify and share best usages of data.- Participation at two company re-organization as Data lead.

New Concept launcher for dance Learning via ad hoc dance lesson at home.50 teachers integrated in the company - more than 75 différents dance available.Business Results 300K€ /year.Business plan redaction and marketing mix offer Development 3 websites implemented: Danseadomicile.com, Coursdedansemariage.fr et Coursdedanseparis.comOfficial state agreement " service à la personne" who allow access to fiscal deduction for students.Start UP selected by Start'up hub:- BGE Octobre 2014 à Juin 2015 - - Le comptoir de l'innovation - Groupe SOS - Avril 2015 à Avril 2016 Start up sold in 2016 (and still existing) to integrate Mondelez company

Professional dancer representing France in National and Internation competition.Specialised in latin & ballroom dance.10 years in competitionMulti Finalist in National French Cup - Top 5 France from 2006 to 2013TOP 100 World in 2012, Balckpool ( England)Stage Show for live, Tv and advertisingDaily Intensive practice of 4 to 6 hours.

Brand portfolio of 7 international brands: Pliz (Pledge), K2R, Oust, Glade, Canard (Duck), Baygon, Raid (Off)In charge of portfolio development through turnover, assortment compliance, instore brand visibility, merchandising and promotion planification. High seasonnality markets: Air Care and Insecticide.Negocation and business yearly plan with each store.Share of market improvement: +3pp , leader on zone vs challenger at national level

Systeme U & Francap bannersAuchan & Intermarche logistic platformNegociation of Assortment optimization and promotion planificationSales performance Follow up and business development : +250% in 4 years.Regional adaptation vs national recommandation.Seasonnal peak time business maximization and logistic support management

During the launch of a new magazine specialized in Languedoc Roussillon real estate, in charge of developping business, on a new geographic zone.B2B. Prospection & contract negociation.In charge of the follow up of each partner until the graphic development and publication.ROI measure and long time contract signed.

In a Retail environment - Leclerc Hypermarket Montelimar, 120 employees - and directly reporting to Store Owner and New General Director.Creation and implementation of the employees measure performance for all positions: work task analysis, key competences and selection of the right KPI. Used during the annual performance evaluation meeting.Complete readaptation of internal regulations due to Legal context evolution and new management team.Development of a welcome pack for new employees with welcome book and integration plan.

In a company specialised in temporary work, 5 employees, 300+ workers.Recruitment & selection of candidate to be placed in company partnerSecurity trainings & Risk prevention for industry workersCreation & publicity of a communication campaign about works council and advantage offered by the group.