Senior leadership team recruited to ensure Smile Group, Inc (SGI) expand its DSO footprint expansion through DeNova and affiliations growth opportunities with an aggressive growth strategy of 100 Florida practices within a five-year time period. SGI’s key initiatives are ensuring their dental practices receive excellent support necessary to grow and thrive while providing best-in-class patient and preventative care. The key concern of SGI is to maintain a “private practice” feel in a large practice group environment while branding the practice to include a technology advantage with an excellent reputation for high level dental care.- Change agent who positively differentiated SGI by having dedicated and experienced transaction professionals, a structured and streamlined diligence and integration process, and readily available capital to provide sellers with an efficient and smooth alternative to transitioning their practice. - Serves as the architect of brand strategy leveraging research to develop, execute and optimize brand positioning while working closely with the CEO and operational leaders to ensure brand consistency through the use of digital and traditional marketing strategy and execution.

Reporting to the CEO and a core member of the executive management team responsible for leading the marketing, brand development and communications team for the largest independent women's health practice in Central and North Florida. Women's Care Florida has 100 locations across Florida, including two Women's Health Centers and a state-of-the-art pathology lab. More than 400 providers care for approximately 500,000 patients annually and deliver 20,000 babies each year.

Summit Holdings - Integral member of senior management team responsible for all aspects of corporate marketing and communications for Summit corporate and the regional offices in Baton Rouge, Louisiana, and Gainesville, Georgia. Responsibilities also include direction and management of corporate marketing and communications for Summit’s family of carriers: Bridgefield Casualty Insurance Company, Bridgefield Employers Insurance Company, BusinessFirst Insurance Company, RetailFirst Insurance Company (formerly known as the Florida Retail Federation Self Insurers Fund) and Retailers Casualty Insurance Company. Brought on board to take the marketing and communications teams to the next level. Total regeneration of the marketing organizational structure with a customer centric emphasis was completed within a 12 month time period. Initiated and developed a comprehensive and multifaceted customer loyalty initiative (The Summit Advantage), for both internal and external stakeholders using a neuroscience-based marketing approach. This initiative was based on a broad and deep understanding of the needs, preferences and economic value relative to the customer and was purposefully developed as the strategic foundation for all marketing efforts with the goal of maintaining the company’s dominance in the Florida market, while growing its market share in 11 other states.

After Hours Pediatrics Urgent Care Clinics - Integral member of executive management team responsible for all aspects of corporate marketing and sales for 12 locations throughout the state of Florida. Work closely with the Director of Operations to ensure quality customer service, as well as organizational site management processes for each of the 12 locations throughout the state.Included complete management of corporate brand development, social media, web and internet presence, advertising and public relations activity, internal/external communications, television/radio spot production, corporate/education videos and comprehensive sales territory management and development.Creative and strategic development of all marketing, advertising, public relations and social media was brought in-house to achieve a full service,” in-house” agency. The focus was to enhance brand equity, maintain a higher quality of work, increase the efficiency and timeliness of projects and ensure a higher ROI. Development of the corporate presence in the community was key in this position; as a result I developed and launched an award-winning, state-wide, community service program called “Every Child Makes A Difference. The focus was the target audience of the company, children from the ages of 7 – 21. This program became an instant success garnering support from Disney, Disney radio and Make a Wish Foundation.