Anthony " Tony " Castelli Email & Phone Number

Miami, Fl, Us

Boots on the group for Family Office with holdings and active investments across the globe. Lead the strategic research, reporting, and improvement of marketing, sales, and PR strategies for non-real-estate holdings, resulting in newfound or increased investment, brand strength, and profit.• Analyze and report on the state of current holdings to Family Office partners.• Build relationships and ensure collaboration with stakeholders, partners, and decision-makers of the specified brand receiving investment. • Inspire and encourage collaborative problem solving and new-initiative launch for the benefit and improvements of the given investment. • Cultivate partnerships with prospective brands and partners to drive new investment, plan-implementation, profit, and enhanced brand cohesion.• Leverage the assets and connections of the global office to ensure massive brand-strength for any affiliated company or investment vehicle in need of drastic publicity, or brand recognition/voice.• Guide and implement brand voice for all B2C and B2B holdings, leading PR approach and client response initiatives with a focus on scaleable sincerity... making all shareholders and stakeholders understand brand value and vision.

Overseeing client acquisition and brand development while directly engaging with our roster of clients to hand-craft a marketing attack guaranteed to solve their needs. Starting with the bread and butter of marketing including Google Search, Website Optimization & Auditing, Brand Consolidation, and Social Media before expanding to tactics of a higher magnitude; such as Media Purchasing, Strategic Content Creation, Public Relations, Complete Campaign Creation, Paid Search, and Overall Branding.My loyalty lies with your audience because they're what make you matter. I provide the resources, know-how, and old-fashioned experience that it takes to make your brand as powerful as possible. Nobody works harder.

New York, Ny, Us

Serve as a consultant for a wide variety of client brands across all industries as they work to streamline and improve their marketing efforts, especially as it pertains to brand identity, brand awareness, and ROI.

Cincinnati, Ohio, Us

- In year one (during COVID) lead a 300% growth in social media growth compared to 5 years prior, a 400% growth in consumer contact data, 90% customer growth (compared to pre-covid 2019), earned 14 media spots compared to 3 over the prior 5 years. - Build and oversee an automated, intimately-targeted outreach, social media, and overall digital marketing apparatus including search, SEM, SEO, Retargeting, and Cross-Channel Growth... resulting in the best year in restaurant group history (even during COVID)- Revive & grow restaurant group’s following, reputation and sales in preparation for expansion by utilizing Public Relations contacts and savvy to overhaul image.- Create and manage marketing of a variety of profit centers including e-commerce, in-house, and to- go sales. - Identify and target clients/customers with a 360 marketing approach based on all marketing channels including prints, paid, outreach, social, and public relations while maintaining tracking & growth systems for attribution.- Utilize relationships with press and media in order to build public perception and excitement for ongoing promotions and growth campaigns while maintaining standards of P&L, ROI, and KPI growth. - Pitch, Negotiate, and execute print and visual releases to optimize and maximize public perception & demand through local and national media.

Cincinnati, Ohio, Us

Framing, Creating, Negotiating, Implementing, and Overseeing coordinated print & digital ad buys as well as ensuring and achieving ROI for all pay-per-click search and social campaigns. Quality, affordable, lead-generation through Linkedin, Organics, SEO, SEM, and Paid Ad Spots.Managing direction, quality, and launch of strategic advertising / advertorial copy including press releases, articles, and blogs for 5 affiliate brands websites, as well as national publications like Entrepreneur, Business Insider, Fortune, Franchising USA, and NBC, ABC, news affiliates.Managing and overseeing design quality and implementation to maintain creative standards in line with marketing focus & goals.Creating and overseeing strategic programs designed to increase Organic Web, Paid Web, and Public Relations standing for 5 affiliate brands. - Including a successful link-building campaign coupled with a $5,000 Scholarship Program.

Cincinnati, Ohio, Us

Consolidating the branding/marketing strategy of 5 unique brands and simultaneously staying true to the mission and identity of one overall parent company while increasing overall ROI and brand recognition by enacting public relations campaigns (like scholarships and interview coordination) as well as dynamic content creation and targeted search, social, print, and email campaigns.

Cincinnati, Ohio, Us

Enlisted to quickly and efficiently implement SEO / Organic Website optimization for all 5 affiliate brands under Strategic Franchising. Designed and built automated drip text and email campaigns for affiliate brands in need of remarketing and lead qualifying. Audited marketing practices, social media calendars, advertising copy & angle quality, and presented findings and fixes moving forward.

Oversee, develop, and implement strategies to augment social, digital, and print media campaigns with a focus on driving donations & volunteer engagement.

Provided general public relations and communications assistance to the Charles L Shor foundation. Combated and buried negative search results with specialized SEO and Web-based assistance in order to better represent the charity's founder, Charles Shor via wiki coding, paid search, and website development.

Strategic Consulting with an emphasis on Communications and Social-Media outreach for the "Kasich For America" 2016 Republican Presidential Primary.

Inspire, Teach, and Instruct young athletes in basketball and in life.

Entrepreneurship/Entrepreneurial Studies

Education record