Create & Produce

Greater Bay Area new highlight in China’s economyUpdated: Mar 26,2017 1:33 PM Xinhua BEIJING — Industrial experts and officials believe that the “Guangdong-Hong Kong-Macao Greater Bay Area” will provide strong support for an upgraded economy in China and drive economic development in southern China...

Spearheaded the creative department to challenge the ever changing market demands

Seize China's fast developing opportunityGather like-minded marketing and creative people from the 4A agenciesFree our mind for simple and on-ground ideas that sell

Production consultant

Responsible for facilitating production projects with overseas directors and production professionals. Including post-production.Provide advice on costs and bidding in the competitive market.

To re-engineer the ATL creative teams on multi-national clients. Helped orchestrate new business win on FAW Volkswagen.

Creative consulting on a multi-national client. Lead the team to come up with ideas and communication goal in order to launch this new campaign by fall.

To play the role of communication director, provide solutions to different creative disciplines in communication business.On top, put ideas into reality through quality productions.

After spending 20 years as a creative in advertising business in the Greater China market, Anthony de-tour to join his partner/founder, setting up Cheers Films in China 6 years ago. Anthony managed Shanghai’s operation with China’s clients chiefly 4As agencies and providing TV commercial production services for overseas’ production.Today, he's self-employed as advertising consultant and production consultation for both production houses and advertising agencies in the China market.• Comprehensive experience (including P&L) in senior-level managementof advertising and TV commercial production• Skilled in creative project management resulting in dramaticimprovements in profits.• Effectively recruit, train and supervise high-performance team to meetinternational standard• Well-versed in Intercultural communication and business practices;fluent in Cantonese, Mandarin and English.• Act as a spokesperson to the press and speak on industry topics at a widerange of trade shows, forums, and seminars.

Creative ConsultantRecruited by the CEO of Great China to re-engineer the creative team onglobal client, Hong Kong Tourism Board, and reverse a rapidly erodingfinancial position within eight months. Also helped orchestrate new businesswin on Cotton Council USA in the Asia-Pacific region.

Directly involved in both creative and account service aspects of thebusiness, with full P&L responsibility.Major clients included 3Com, Compaq, Dell, Hong Kong Tourism Board,ING, L’Oréal Group (L’Oréal Plenitude, Lancôme, Biotherm), Nabisco, NewZealand Dairy Board, Northwest Airlines/KLM, S.C. Johnson and StandardChartered Bank (Cards & Consumer Banking)Participated in the launch pitch of Tropicana in Europe during the late 90's in Paris.

To lead the creative output of a team of 16 people on accounts including P&G, Philip Morris and Little Chef.