Anthony got started in the digital space doing ad operations at PrimaryAds in 2003 , one of the Top 10 Affiliate Networks in the world. The company sold to Think Partnership (now known as Inuvo) in 2005. Anthony stayed on board with Inuvo until Nov 2007.Anthony co-founded ToneFuse in 2007, a vertically integrated music ad platform that caters to marketers and high traffic music properties in a number of ways. ToneFuse offers a multi-faceted solution for high traffic music properties to generate additional revenues through custom tailored programs that don't impact existing revenue sources. Anthony performed ad operations for its partner sites with display and contextual ads.In 2009, ToneFuse split to become two entities. The new entity, ToneMedia, predicts consumer purchasing behavior based on music taste. The Company taps into a network of music enthusiasts to deliver real-world insights for your brand. Anthony created key relationships with agencies, programmatic buyers and data management platforms and was an integral part of their onboarding process. Anthony helped create and manage a portfolio of web, mobile-web and apps while performing ad operations for these 100+ properties with 500+ mill monthly ad requests.On May 31, 2013, Anthony sold his equity ownership in these two companies to Cellfish Media. Anthony was Director of Ad Operations at Bandsintown until Aug 2019.In 2020, took the role of Ad Operations Specialist for Perion Network. Responsibilities include programmatic analysis, account management for sales and partner demand and revenue attribution.