Anthony Verdina Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, United States

- Lead my analytics team supporting business developments growth across a $40M+ book of business (2023).- Proactively identify opportunities for process improvement and lead initiatives to enhance efficiency and productivity within the analytics team, fostering a culture of continuous improvement.- A proven track record in leadership, overseeing teams with diverse skill sets, ranging from Analysts to Senior Consultants. Provide mentorship and strategic direction, fostering professional growth and ensuring contributions align with the team's objectives.- Develop customer acquisition and retention marketing strategies. Evaluated the effectiveness of marketing plans, conducting comprehensive assessments and providing actionable recommendations to enhance plan execution, resulting in optimized campaign performance and increased customer engagement.- Develop standard and custom reports for audience targeting, insights, and measurement, facilitating informed strategic decision-making for marketing campaign performance and consumer insights.- Serve as the Salesforce Subject Matter Expert (SME) for the Field Analytics Team, representing 40+ users and ensuring optimal utilization of the platform.- Act as a representative for Analytics within Catalina’s People & Culture team, participating in job fairs and panel interviews. Provided valuable feedback to Catalina’s Talent Acquisition team.

Cincinnati, Ohio Area

- Leveraged one of the largest purchase behavior databases in the U.S. to provide solutions that solve client challenges.- Delivered analytical insights that identify and quantify business opportunities, directly contributing to enhanced campaign performance and client initiatives.- Provided timely and accurate reports with detailed measurements and insights tailored to meet specific business needs and challenges, facilitating informed decision-making.- Seamlessly integrate consumer data from diverse storage platforms using SQL, ensuring comprehensive and coherent data availability for deeper analysis and insight generation.- Analyzed targeted shopper campaigns for insights that lead to the continuous enhancement of campaign strategies and execution.- Collaborated closely with sales and internal clients to proactively align on project requirements, ensuring that development efforts are precisely tailored to meet business objectives and client needs.- Created and maintained detailed business process documentation, ensuring consistency and supporting process improvements.

Cincinnati, Ohio Area

Columbus, Ohio Metropolitan Area

Greater Chicago Area

Master’S Degree, Sociology

Quantitative Methods and Statistics

Bachelor’S Degree, Sociology