Anthony Vidal Email & Phone Number

Miami, Florida, United States

Seattle, WA, US

• Responsible for enhancing advertising sales team through data-driven insights and strategic planning for clients.
• Identified market trends from 1st Party Data (Search, Bookings, Guest Reviews, Surveys, Ad Conversions) as well as 3rd Party Data (Market research, Social Listening), and translating It into actionable insights and.
• Managed Social Listening tools such as Sprinklr in order to identify Social buzz and word around a certain brand and what consumers sentiments were towards that brand for partner strategic recommendations
• Managed tools that measure “Search” such as Adobe Omniture, Adobe CJA and Google Analytics to evaluate the demand of a certain market or brand in order to provide strategic recommendations on broadening targets
• Specialized in Lodging Planning and Insights through managing data, Insights, and strategic planning on a global level, amongst High Revenue Hotel Chains and Co-Ops
• Actively support Hotel Strategic Accounts Globally, known as the highest breadwinners of the business, and Developed Proposal Deck/Recommendations and Strategic Media Plans Containing Digital Market Research and.

Seattle, WA, US

• Responsible for enhancing advertising sales team through data-driven insights and strategic planning for clients.
• Identified market trends from 1st Party Data (Search, Bookings, Guest Reviews, Surveys, Ad Conversions) as well as 3rd Party Data (Market research, Social Listening), and translating It into actionable insights and.
• Managed Social Listening tools such as Sprinklr in order to identify Social buzz and word around a certain brand and what consumers sentiments were towards that brand for partner strategic recommendations
• Managed tools that measure “Search” such as Adobe Omniture, Adobe CJA and Google Analytics to evaluate the demand of a certain market or brand in order to provide strategic recommendations on broadening targets
• Contributed in the Globalization effort (MIP Region Swap), by fully submerging in other markets to understand their particularities and demands, in order for us to be a more synchronized as a team
• Fluent in managing data, Insights, and strategic planning on a global level, amongst different verticals such as DMOs, Hotel Chains, and Airlines

Coral Gables, FL, US

• Oversee and manage the consumer digital team in order to reach business objective of subscriptions and retention
• Lead the digital acquisition and retention strategies for the website and apps leveraging different platforms such as google, facebook, and third parties alongside with the DMP
• Evaluated and structured the Digital Implementation, activation, and maintenance of all campaigns giving Agencies guidance on Brand Prescence
• Created digital strategies and aligned consistent messaging amongst affiliate, product, and consumer marketing departments, including but not limited to: google Display, google search, programmatic, social, and direct.
• Managed the Digital Reporting and Analytics to provide guidance on Optimizations and brand results
• Through the use of historical, audiences, and research, managed to identified digital KPIs to better reflect the overall business objectives

London, England, GB

Mead JohnsonManaged Account’s Budgets ranging from $3MM-$4MMDirected and Managed the Digital Team throughout the activation and maintenance process all Digital Campaigns, including Optimization, Budgeting, and Reporting making sure all KPIs were met (Social, Adwords, Search, and Mobile)Directed Performance Campaigns with end objective of Leads and.

London, England, GB

• Experience and knowledgeable on Digital/Social Platforms (Planning and Implementing), such as FB, TW, IG, and Adwords (Youtube and GDN) as well as Mobile and Video Platforms
• Experience in Search (SEO) Implementation and Planning
• Lead the Digital Team throughout the activation and maintenance process all Digital Campaigns, including Optimization and Budgeting, making sure all KPIs were met (Social, Adwords, Search, and Mobile)
• Performed Various A/B testings to determine what Digital buy is more efficient regarding creatives and results
• Knowledgeable on Google Analytics in order to optimize activity on-site
• Stewardship in Strategy (Digital and Offline) for Regional Campaigns, with deep understanding of Brands’ audience, deriving tactical plans based on that Strategy

London, England, GB

Previously Worked for the Account Samsung, specifically the HHP(LATO) division. Have also worked on:Samsung SELA (Central America), Samsung LHQ (Pan Regional LATAM) and Heineken (Central America and Caribbean Islands)Samsung HHP LATO: Plan and Coordinate the communication strategy for the phone division of samsung. Incorporate Pan Regional strategy to.

Harrogate, North Yorkshire, GB

• Assisted the Marketing Manager and Marketing Coordinator on day-to-day tasks in an effort to increase the departments’ productivity
• Worked hand in hand with engineers, in order to provide valid and consistent product information to the clients
• Wrote literature and marketing collaterals including ads, promotional items, and product flyers, in order to keep Distributorships well informed of products and product lines
• Created rapport with North and South American Distributorships as well as vendors in order to consistently maintain open and amicable relationships
• Managed several industrial trade shows/exhibitions in an attempt to increase the company’s public relation and brand awareness
• Conducted Marketing Research for market penetration and improvement of product lines