Anthony Vidal Email & Phone Number

Miami, Florida, United States

Seattle, Wa, Us

• Responsible for enhancing advertising sales team through data-driven insights and strategic planning for clients.• Identified market trends from 1st Party Data (Search, Bookings, Guest Reviews, Surveys, Ad Conversions) as well as 3rd Party Data (Market research, Social Listening), and translating It into actionable insights and Strategic plans to convey storytelling for Display Ad Sales, Clients, and Agencies• Managed Social Listening tools such as Sprinklr in order to identify Social buzz and word around a certain brand and what consumers sentiments were towards that brand for partner strategic recommendations• Managed tools that measure “Search” such as Adobe Omniture, Adobe CJA and Google Analytics to evaluate the demand of a certain market or brand in order to provide strategic recommendations on broadening targets • Specialized in Lodging Planning and Insights through managing data, Insights, and strategic planning on a global level, amongst High Revenue Hotel Chains and Co-Ops • Actively support Hotel Strategic Accounts Globally, known as the highest breadwinners of the business, and Developed Proposal Deck/Recommendations and Strategic Media Plans Containing Digital Market Research and Competitive Analysis to secure annual Revenue • Influenced the decision making of the global business by leading a Product Analysis project and its effects on campaign performance• Lead and Supported Business transitional efforts by ramping up the Sales Team, training them, and facilitating them the tools to continue adding value to their partners and thus generating revenue • Lead and trained our own Insights team by hosting training meetings and 1:1, in order for us to continue providing support to the Sales Team and partners• Managed Relationship with external stakeholders, such as sellers, in order to set realistic expectations, understand their goals/strategies, and enforce SLAs

Seattle, Wa, Us

• Responsible for enhancing advertising sales team through data-driven insights and strategic planning for clients.• Identified market trends from 1st Party Data (Search, Bookings, Guest Reviews, Surveys, Ad Conversions) as well as 3rd Party Data (Market research, Social Listening), and translating It into actionable insights and Strategic plans to convey storytelling for Display Ad Sales, Clients, and Agencies• Managed Social Listening tools such as Sprinklr in order to identify Social buzz and word around a certain brand and what consumers sentiments were towards that brand for partner strategic recommendations• Managed tools that measure “Search” such as Adobe Omniture, Adobe CJA and Google Analytics to evaluate the demand of a certain market or brand in order to provide strategic recommendations on broadening targets • Contributed in the Globalization effort (MIP Region Swap), by fully submerging in other markets to understand their particularities and demands, in order for us to be a more synchronized as a team• Fluent in managing data, Insights, and strategic planning on a global level, amongst different verticals such as DMOs, Hotel Chains, and Airlines • Actively support High Revenue Accounts with a win-rate of nearly 78%• Developed Proposal Deck/Recommendations and Strategic Media Plans Containing Digital Market Research and Competitive Analysis to secure $4M during Q1 2021 revenue for the markets of DR and Panama• Partook in the Strategic Planning and Proposal Recommendation for one of largest hotel chains, which gave us the win of $800k for Q3 2021

Coral Gables, Fl, Us

• Oversee and manage the consumer digital team in order to reach business objective of subscriptions and retention• Lead the digital acquisition and retention strategies for the website and apps leveraging different platforms such as google, facebook, and third parties alongside with the DMP• Evaluated and structured the Digital Implementation, activation, and maintenance of all campaigns giving Agencies guidance on Brand Prescence • Created digital strategies and aligned consistent messaging amongst affiliate, product, and consumer marketing departments, including but not limited to: google Display, google search, programmatic, social, and direct vendors• Managed the Digital Reporting and Analytics to provide guidance on Optimizations and brand results • Through the use of historical, audiences, and research, managed to identified digital KPIs to better reflect the overall business objectives • Lead and structured 2 Media Agencies (LATAM and Brazil) making sure that the digital message is being portrayed the correct way, various creative A/B Testing, and consistency in strategic messaging • Lead digital strategic conversations amongst stakeholders and upper management blending the macro overview of the company and micro details of Digital for best ROI results• Lead the region’s Search Strategy aligning all consumer and affiliate departments, avoiding keyword cannibalization and using Google as a key support partner• Oversee and manage, the creative, finance, and internal/external relationships in order for our campaigns to be effectively executed correctly• Lead the optimization conversations and brainstorming’s to better identify the correct audiences and most efficient and effective platforms for our main KPIs • Evaluated, negotiated, and approved the media plans from the agencies in order to make sure HBO is receiving the best deals for the investment being considered• Challenged agencies to translate media metric goals into business objective goal

London, England, Gb

Mead JohnsonManaged Account’s Budgets ranging from $3MM-$4MMDirected and Managed the Digital Team throughout the activation and maintenance process all Digital Campaigns, including Optimization, Budgeting, and Reporting making sure all KPIs were met (Social, Adwords, Search, and Mobile)Directed Performance Campaigns with end objective of Leads and ConversionsCreated Processes and Procedures for the Account, in order to uphold realistic expectations and establish workflowImplemented Efficiencies by Tapping into the CRM Database, creating Lookalikes and Expanding current DatabaseStewardship in Strategy (Digital) for Regional Campaigns, with deep understanding of Brands’ audience, deriving tactical plans based on that StrategyKnowledgeable of the LATAM market, trends and consumer behavior, being able to derive insights pertaining to particular Brands and their consumersExperience and knowledgeable on Digital/Social Platforms (Planning and Implementing), such as FB, TW, IG, and Adwords (Youtube and GDN) as well as Mobile and Video Platforms Experience in Search (SEO) Implementation and Planning Main Contact Liaison for Clients, by managing Client expectations while leveraging the Agency’s interests in order to establish a middle ground for both Parties Efficient in problem-solving and working in high paced volatile environments Proficient at Communicating with others and delegating, in order to have a finished product in an efficient timeliness mannerEstablished Long Lasting Relationships amongst Clients as well as Vendor Partnerships

London, England, Gb

• Experience and knowledgeable on Digital/Social Platforms (Planning and Implementing), such as FB, TW, IG, and Adwords (Youtube and GDN) as well as Mobile and Video Platforms • Experience in Search (SEO) Implementation and Planning • Lead the Digital Team throughout the activation and maintenance process all Digital Campaigns, including Optimization and Budgeting, making sure all KPIs were met (Social, Adwords, Search, and Mobile)• Performed Various A/B testings to determine what Digital buy is more efficient regarding creatives and results• Knowledgeable on Google Analytics in order to optimize activity on-site• Stewardship in Strategy (Digital and Offline) for Regional Campaigns, with deep understanding of Brands’ audience, deriving tactical plans based on that Strategy• Acted as Liaison amongst different parties to enable effective flow of communication• Lead several Influencer projects, allowing the Brand to break through the communications cloud in a disruptive and engaging manner.• Main Contact Liaison for Clients, by managing Client expectations while leveraging the Agency’s interests in order to establish a middle ground for both Parties • Efficient in problem-solving and working in high paced volatile environments • Proficient at Communicating with others and delegating, in order to have a finished product in an efficient timeliness manner• Established Long Lasting Relationships amongst Clients as well as Vendor Partnerships• Led the Negotiations of Traditional Media in order to Leverage the Brand’s efficiencies on a Regional Level• Partook in the Regionalization of several Local Accounts, instilling the Pan Regional Operations and workflow

London, England, Gb

Previously Worked for the Account Samsung, specifically the HHP(LATO) division. Have also worked on:Samsung SELA (Central America), Samsung LHQ (Pan Regional LATAM) and Heineken (Central America and Caribbean Islands)Samsung HHP LATO: Plan and Coordinate the communication strategy for the phone division of samsung. Incorporate Pan Regional strategy to serve as an umbrella for all the local markets, providing clients optimum reach at the most cost efficient level. Also activate and monitor the life of the campaign, ensuring top notch performance Samsung SELA: Planned and Coordinated Several Local Campaigns in the Markets of Nicaragua, Honduras, and El Salvador, with various Samsung Divisions with the objective to increase Brand Awareness and Pomote Buying within these Markets in accordance to their needsSamsung LHQ: Coordinated a Pan Regional campaign specifically for the Division of CTV Smart TV in all of LATAM, with the purpose to serve as a startegic umbrella for all other smaller local campaign in LATAM and Central AmericaHeineken: Planned for a campaign in Central America as well as The Carribean Islands, that intertwined the movie Skyfall with the Heineken brand

Harrogate, North Yorkshire, Gb

• Assisted the Marketing Manager and Marketing Coordinator on day-to-day tasks in an effort to increase the departments’ productivity• Worked hand in hand with engineers, in order to provide valid and consistent product information to the clients • Wrote literature and marketing collaterals including ads, promotional items, and product flyers, in order to keep Distributorships well informed of products and product lines • Created rapport with North and South American Distributorships as well as vendors in order to consistently maintain open and amicable relationships• Managed several industrial trade shows/exhibitions in an attempt to increase the company’s public relation and brand awareness• Conducted Marketing Research for market penetration and improvement of product lines• Performed various marketing presentations in an attempt to enhance consultants’ performance in the field• Partook in an incentive program directed by marketing to increase brand awareness and contribute to the industry as a whole