Am excited to have started as Head of Marketing with the Kate Nixon Group, working with this leading interior design business - design studio, custom interiors team and homewares retailer. Look forward to bringing everyday joy to the lives of our valued clients and partners.

Leading the marketing functions & specialist team across The Optical Company portfolio of 13 optical retail brands (60 locations). Scope of expertise includes end-end-campaigns (B2C and B2B); CRM; digital (websites/social/SEM/SEO); communications; vertical/private label product branding; special events; project management; plus partner and comprehensive agency management including creative services. With the goal of maintaining strong customer retention and acquisition activities across the network of stores.

Working as part of the leadership management team and reporting to the Creative Director, I managed the marketing team and deliverables domestically and globally for the full portfolio of eyewear brands and all marketing touchpoints (30+ brands in total) - licensed eyewear brands included Le Specs, Karen Walker Eyewear, Seafolly Eyewear, Vilebrequin, Dion Lee [EYES], The Book Club, sass & bide, MINKPINK, Oroton Eyewear, Morrissey and The Cancer Council.  I had additional accountabilities across Kering Eyewear distributed luxury brands for the region (AUS and NZ) – Gucci, Saint Laurent, Bottega Veneta, Stella McCartney, Alexander McQueen Puma, Boucheron and Cartier as well as working across private-label brands for local trade execution including Country Road, Witchery, mimco and Sportsgirl.  My responsibilities included development and execution of marketing strategies for brands, projects and general business/corporate communications (B2B and B2C). This extended to planning and management of social media accounts, content and cross-channel activity.  I managed a marketing team of six (6) direct reports whose accountabilities across the brands encompassed graphic design, photography, PR coordination/social media and marketing/trade.

Appointed as part of the joint-venture between Gazal and PVH Brands (PVH Brands Australia) to oversee the full marketing functions for Tommy Hilfiger in Australia.  Worked within a shared-resource/reports marketing team with digital, graphics and photography support divisions to deliver brand strategy of elevation and relevance to the local audience:  Maximisation of key global brand activations including Gigi Hadid and Rafael Nadal, with localized planning/execution Establishment of greater/local digital + social presence optimising global and locally created content Evolution of brand product message – working closely with category managers Increased investment in strategic marketing spend – ATL + BTL across all channels (OOH, digital, print + funded influencer) Elevation of brand from a retail and partnership perspective – united work to secure new business opportunities Communications on the relevance of emergent categories Utilization of global assets and associations to create localized USP Manage relationships with external media-planning and publicity agents for the brand Negotiation of paid influencer activity with agreed deliverables/ROI Cyclical reporting and approvals for full local functions and activity  My role included reporting both locally and to the regional Hong Kong team and liaison with the extended global team in Amsterdam.

My role evolved to be the Marketing Manager - Premium Food Titles, with responsibility across ABC delicious. and donna hay magazine – respectively these titles were the #1 and #2 selling premium food publications in Australia. In late -2013 my role further evolved to encompass marketing-lead for digital editions across NewsLifeMedia (includes Vogue, GQ, Vogue Living and Taste magazines). Within my capacity for donna hay magazine, I was responsible for the strategy, budgets, implementation and execution of all marketing and publicity, across all channels for the magazine (print + digital) to drive awareness, trial, circulation and achieve sales goals.  I also worked with Donna on publicity and profile work across all donna hay brand endeavors including television, books/publishing, homewares, food range and personal/brand profile publicity.

Director of marketing, public relations and visual merchandising for this Perth-based women’s contemporary designer fashion brand. Management responsibilities included graphics, eBoutique, seasonal campaigns. Product guides, as well as full functions for retail + wholesale events, media relationships, direct mail and visual presentation for the brand.Created the first communications plan for the business combining all areas (marketing/CRM, PR and VM) across retail, wholesale & online, based on the commercial objectives and budget allocations for communications functions. Whilst the company is Perth-based I maintained my role from Sydney.

Entrepreneurial role with marketing/communications management remit of the Belinda International retail network combined with establishment of services as a PR consultant to external brands and select wholesale clients within a new business division – BSpr. Belinda Retail Network: Belinda (including Belinda Johannesburg), The Corner Shop, and The Frock Exchange, Marni and Vanessa Bruno boutiques Wholesale Brands : Citizens of Humanity and Saint Grace Managed Clients (PR): Calvin Klein Jeans, Morrison, Woodford & Co., Metalicus, EDIT, Calvin Klein Jeans, Dion Lee, Margot McKinney Jewellery, Nudie Jeans, Whipping Floyd, Plastic Fangs, The Bobby Goldsmith Foundation, Friedrich Gray and Naked Tan  Belinda International is a premium multi-brand fashion retail business (at that time 9 stores) named after the founder, Belinda Seper. Focused in the area of luxury apparel, footwear and accessories. Core brands available within retail included Stella McCartney, Miu Miu, Lanvin, Ann Demeulemeester , Givenchy, Isabel Marant, Alberta Ferretti, Pierre Hardy, Marc by Marc Jacobs, Prada and Chloe.

Marketing management across Ralph Lauren Collection, Ralph Lauren Purple Label, Ralph Lauren Black Label, Polo Ralph Lauren, Ralph Lauren Blue Label, Ralph Lauren Childrenswear and Polo Jeans Company.Managed marketing and team across all local brand strategy, marketing budgets, CRM, partnerships, public relations, media, online and special events.

Oversaw marketing across direct marking, retail promotion, campaigns and PR for the portfolio of retail brands, reported in to Managing Director.

Marketing for student/campus activities and external partner engagement for participation/support for campus events. UNSW Union is now Arc -UNSW Student Life.