Senior Manager - Copywriting And Strategy
• Responsible for not only developing Jetson’s brand voice and tone but communicating it across all platforms - social media, e-mail, SMS, digital ads, seasonal campaigns, sales decks, packaging, etc. • As a core member of Jetson’s first dedicated marketing team worked closely with the CMO on crafting the brand’s mission and values as well as our brand strategy.• Created and implemented the brand’s first integrated content strategy setting up a framework that provides a more consistent brand experience while also better targeting our ideal customers. Oversee the Social Media Manager alongside managing relationships with third-party agencies and vendors. Despite limited resources, engaged influencers to gain hundreds of thousands of impressions for the brand • Work closely with the Art Director with concepting all campaign shoots for Jetson’s products (over 60 and counting) and help oversee shoots.• Responsible for all product naming.• Work closely with the e-commerce team, including leading a rebranding of our refurbished products and the creation of a kids’ sub-brand.
