Anthony Yeo Email & Phone Number

Singapore

Singapore

2024 April - Current (Country Marketing)- Develop and execute comprehensive marketing plans aligned with business objectives to drive brand awareness, customer acquisition, and revenue growth in Singapore, Vietnam, Cambodia and Myanmar.- Plan and oversee the implementation of marketing campaigns across multiple channels including digital, social media, events, and traditional advertising.- Work closely with customer to grow and develop Bosch Workshop module concept across Singapore, Vietnam, Cambodia and Myanmar.2015 June - 2024 March (Product Manager)- Responsible for the active management of the product portfolio for Batteries with the definition of supply sources and the positioning of the product in the region.- Performs the product phase in and phase out, supports the sales with product information, product training and technical support. - To derives product strategy based on market and competitor observations and is responsible for achieving a completive market coverage and timely market product launches.

Singapore

Business Manager 2013 - 2015• Developing and executing sales strategies in the regional areas that are assigned to meet the company’s aggressive growth and revenue plan• Identifying and developing business potentials in new market segments• Developing new distribution structures and improving existing channels• Managing and implementing business/marketing development plans and programs to maximize business opportunities

Singapore

Product & Sales Manager 2009 - 2013Ensure that the team has the learning and development tools and knowledge to perform sales of automotive product.Conduct feasibility studies, market segmentation, market intelligence and track competitor’s activities.Formulate strategic business plan for Product to improve market positioningDevelop training program for sales team and customers, supporting sales with technical SupportCollecting and analyze product sales report and forecastPreparing advertising and promotion budget and material Design and coordinate special onsite events and incentive programs to promote brand awareness and increase sales.Regional Sales Executive 2006 - 2009Responsible for developing and maintaining new and existing customer accounts for overseas and local market.Good understanding of customer’s market trend and competition as well as customer’s demand on solution.Perform market analysis and market survey after each overseas trip with detail reportMarketing of new product range for company as well as for customers.Established good relationship and rapport with customers of all levels.Managed, guide and assist customers to develop and plan strategies to increase sales and achieve their annual target.Traveling overseas to meet up with customers taking care of their needs and identify their market demand.Prepare quarterly sales analysis and reports of individual customers and products thus providing solutions for improvement.