As a Director of Footwear Materials, I've taken my passion for creativity, innovation, and efficiency, and applied them to the sportswear industry, working with industry leaders like Nike, Adidas, and On Running. In my current role at Kurim Taiwan, I lead the Material Innovation & Development department for the US and EU markets, designing new seasonal materials that align with forecasted trends and prioritize functionality and sustainability. I've been instrumental in creating Kurim's catalogue for five seasons and establishing new account relationships with brands like On Running, Calvin Klein, and Camper.Not just a designer, I'm also an entrepreneur and founder. I'm proud to have launched my own footwear brand, BCNV New York, showcasing my unique designs. Previously, I worked on prestigious projects such as the Nike Man limited edition toy for the 20th-anniversary shoe launched in Nike Shanghai.My professional journey started with an Economics degree from New York University, followed by a pivot into a more creative field that fulfilled my desire for strategic problem-solving and inventive thinking. My goal now? To continue pushing the boundaries in footwear development and design, contributing to the exciting future of the sportswear industry.Let's connect and explore how we can shape the future of footwear together.
Kurim Taiwan
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Director Of Footwear MaterialsKurim Taiwan Jan 2022 - PresentTaichung City, Taiwan● Spearhead the Department of Material Innovation & Development for all US and EU markets● Design new seasonal materials with an in-house R&D team, aligning with WGSN forecast and market trends● Curate Kurim’s catalogue creations for 5 seasons, implementing overarching seasonal concepts● Key Accomplishments:○ Increased Kurim’s revenue by $12M USD reflecting 25% of overall growth in the previous 2 years○ Established 8 new account relationships, including with On Running, Calvin Klein, Camper
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Founder & CeoBcnv New York Aug 2019 - PresentNew York, United States● Develop and launch a luxury footwear brand with functional high design and quality leathers● Oversee end-to-end oversight, including sketches, concept development, and retail management● Direct visual materials for brand identity development; collaborating with photographers and stylists● Build and manage a team of 5 for logistical operations, communication, and curated shopping experiences
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Us Footwear Development SpecialistEverlead Footwear Nov 2017 - Aug 2020New York, United States● Owned end-to-end management for 4 US accounts: JC Penny, Kohl’s, Target, Walmart● Designed and pitched shoe construction lines and color directions seasonally to accounts● Oversaw yearly development of 40+ constructions in 3,000,000+ pairs orders, reflecting $18M USD annual revenue
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Research Assistant – Dean Of Graduate StudiesYale School Of Management Jun 2016 - Sep 2017New Haven, Ct● Co-authored “How to Rethink Economics,” a research publication discussing the misuse of index numbers● Analyzed key economic indicators using advanced analytics in R through multi-variable regressions -
Media Marketing InternSelect Innovations May 2014 - Aug 2014New York, Ny Analyzed company’s client demographic data to identify customer segments; increased advertisement effectiveness by 30%. Initiated student promotion projects through Facebook and Twitter with graphic designs for NYU and Pace University; signing contracts with 1,500 students; increased 2000 social media followers. Organized event details and designed event posters for 95 Wall, UDR Luxury Apartment, partnership launch party; signed 2000 UDR residents. -
Summer AnalystHsbc Jun 2013 - Aug 2013Taipei City, Taiwan Conducted market researches via multiple research engines and corporate databank for international companies such as HTC for weekly strategy meetings; presented Quantitative Easing report for HSBC Investment Vice President. Consolidated related excel Ziles to improve organization in past company trading records.Designed PowerPoints for company’s corporate branch weekly meeting.
Anthony Cheng Skills
Anthony Cheng Education Details
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Economics, And Marketing -
Villanova Preparatory SchoolHigh School
Frequently Asked Questions about Anthony Cheng
What company does Anthony Cheng work for?
Anthony Cheng works for Kurim Taiwan
What is Anthony Cheng's role at the current company?
Anthony Cheng's current role is Director of Footwear Materials | Creative Footwear Material Developer & Designer | Shaping the Future of Sportswear | Founder & CEO, BCNV New York.
What schools did Anthony Cheng attend?
Anthony Cheng attended New York University, Villanova Preparatory School.
What skills is Anthony Cheng known for?
Anthony Cheng has skills like Social Media Marketing, Marketing, Event Planning, Marketing Strategy, Microsoft Word, Graphic Design, Facebook, Photoshop, Microsoft Office, Social Media, Adobe Photophop, Modeling.
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Anthony Cheng
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