- Tasked by CEO to increase revenue and brand awareness around team’s games. - Developed and executed sales strategies that generated $600k+ gross revenue in 10 months of work.- Transitioned brand storytelling to position team as a “luxury experience” to set apart from market competition. - Spearheaded GTM launches for tickets and merchandise by crafting email campaigns via Mailchimp, A/B testing Facebook & Instagram ads, producing social media content, and negotiating influencer partnerships. - Distributed press releases and pitches to LA media, landing coverage with Fox, CBS, and OC Register.- Led developers in redesigning landing pages and checkout UX to boost conversions and alleviate customer friction.- Managed all customer-facing communications and issue resolution, including securing group deals.- Oversaw brand partnerships team in closing sponsorship deals and fulfilling advertiser commitments.

- Managed 4-person marketing and content team leading user growth for subscription-based entertainment platform. - Set internal KPIs and operated comprehensive marketing campaigns to translate popular brand into revenue.- Focused growth strategy around community-building, organizing revenue-generating events where like-minded potential customers would meet each other under the backdrop of our brand. Events averaged 350 attendees.- Produced and edited social media content organically reaching millions and converting thousands of subscribers. - Executed email marketing via Klaviyo, PR campaigns, and creative influencer integrations into brand identity. - Built subscription product on Webflow, strategized product roadmap, and iterated based on Google Analytics data and 1-on-1 customer interviews to optimize conversions.

- Marketing lead and event organizer for Armenia’s 2-game U.S. debut vs. France. - Crafted strategies that drove sold out games & boosted ad sales.- Led go-to-market execution, creative branding, community relations, influencer marketing, paid ad, & PR.- Managed the live broadcast vendors, content team, event staff, & brand partnerships.

- Executed production logistics of livestreams in tandem with graphics and tech team.- Managed in-stream graphics, stats, clock, scoreboard, and commercials live through OBS software.- Created run of show in pre-production with commentators and graphics team.- Developed and oversaw livestream budgets and payroll.

- Operated content marketing campaigns for agency’s clients.- Clients: Spotify, Uber, YouTube Gaming & Music, Marshmello, SLAM, 100 Thieves, Fujifilm, Def Jam Records, Capitol Records.- Supported clients and creative directors with project scheduling, budget creation, creative brainstorming, crew hires, vendor negotiations, content delivery, accounting, insurance, & payroll.- Producer on the team that grew Marshmello’s YouTube subscribers from 19M to 44M.- Company’s 3rd hire, built out agency’s production department & internal systems.- Supported co-founders with content strategy, production logistics, and client-facing communications.

- Portfolio includes web series, feature films, documentaries, short films, music videos, and digital commercials. - Lead content workflow from development to distribution- Secure fundraising, schedule and budget the project, assemble cast and crew

- Draft and file contracts for theatrical and VOD distribution and international pre-sales- Prepare market materials for executives pitching at Sundance, Berlinale, SXSW, Tribeca, and Cannes - Script coverage for international marketplace- Manage sales grids

Temporary assistant to Zac Bright, Head of Worldwide Sales. - Schedule Zac Bright's meetings, calls, and travel, roll calls - Coordinate client film screeners to be viewed by distribution executives from buyers including Netflix, A24, and Weinstein Company- Maintain company's Accounts Receivables spreadsheets- Draft contracts for client's theatrical and VOD distribution deals - Update distributors on clients' films status, - Review incoming client film submissions for representation - Lead fellow interns in administrative office tasks

- Script and book coverage- Organize production paperwork for company's films in production- Cover assistants' desks- Work reception desk- Research tasks for projects in development and preproduction- Manage kitchen, distribute mail, and run errands

- Float assistants' desks- Organize company-wide Weekend Read- Work reception desk - Script and book coverage - Distribute mail

No More Glass Productions is an organized group of Dodge College freshmen collaborating to create independent films. Members have gone on to win student Academy, Emmy, and Sundance awards in various categories.