Directed Product Roadmap Development: Created and managed multi-year product roadmaps for a media company with 61 million listeners weekly across 9 European markets, mapping out lifecycles and optimal timing for new product launches.Crafted Long-Term Product Strategies: Developed and communicated strategies aligned with company vision and objectives, focusing on both short and long-term opportunities.Enhanced Stakeholder Engagement: Collaborated with C-suite executives and cross-functional teams across multiple markets to ensure alignment and successful execution of product goals.Championed Product-Led Approach: Prioritised user experience across digital products, establishing a user-centric, test-and-learn approach and established Product, Customer Success, and Design functions and process within the organisation.Provided Strategic Guidance: Synthesised research findings into actionable insights and strategic proposals, presenting recommendations to executives and securing buy-in for product vision and plans.Key Project – Rayo: Led the development of the next-generation digital products, culminating in the launch of 'Rayo' in June 2024. Developed the product strategy, and managed multi-million-pound investments.

Formulated Digital Strategies: Created and implemented digital strategies to build brand reputation, increase audience share, and explore new commercial opportunities.Innovated with InStream: Led the development of an award-winning, multi-platform digital audio product that doubled revenue in 2014. Achieved over 50% user login rates, significantly enhancing user engagement and monetisation.Managed Teams: Directed a small digital team responsible for design, user experience, and content distribution on connected platforms.Collaborated Across Functions: Worked closely with marketing and programming teams to enhance brand communication and listener engagement.

Responsible for creating profitable, accessible and entertaining web content. On the project team that launched Absolute Radio, where the website was key to keeping an open approach to communication, generating discussion among listeners as Virgin Radio transitioned to Absolute Radio. Working closely with marketing and programming teams to build brand reputation.

Leading Virgin Radio UK's content and brand identity on digital platforms, including the award-winning website. Focused on web design and team management, which included coordinating the online team for the station's award-winning V Festival coverage. Responsible for the redesign of the Virgin Radio UK website, winning two Webby Awards with the team and facilitating the launch of the UK's first online community for a radio station.

Responsible for the design and development of the Virgin Radio UK brand online, including accessible HTML+CSS template design and construction, commercial microsites production and copywriting, and web design for two digital station launches.