New startup focused on data management within the automotive industry.

A Florida-based startup specializing in automotive mobility, travel, and tourism.

Advisor to executive leadership teams, helping build and scale marketing program performance, collaborating with internal teams and external agencies to align marketing strategy with business objectives.

•Re-develop marketing infrastructure for effective KPI management; aligned and integrated marketing technology for deeper data visibility to make informed marketing decisions.•Initiate communication systems to support department cross-functional collaboration to close communication gaps on projects and campaign performance.•Manage department budget and perform monthly spend reconciliation•Launch & measure strategic campaigns and related initiatives to support the lead goal and positioning objectives.•Spearhead content strategies and provide copy direction to support, SEO, public relations, and email marketing; tailored messaging by channel and audience through market segmentation and mining data through primary market research to develop unique selling propositions.•Lead creative direction for all marketing assets; manage marketing team through project execution cycles to generate quality assets on time. •Develop and implement go-to-market launch strategies for new products and services•Worked cross-functionally with executive leadership to develop and implement corporate narrative; reported directly to CEO

•Defined the marketing direction and priorities for various companies serving as a consultant and Marketing Director for RVR Consulting Group.•Developed an annual marketing plan and budget to achieve yearly objectives on behalf of clients; created strategic plans to achieve short-term quarterly financial targets.•Executed on brand development and positioning objectives; lead a comprehensive re-branding initiative across all communication channels (digital and traditional) and developed print assets to strengthen value proposition and overall messaging.•Developed and executed inbound marketing strategies resulting in a 37% increase in lead conversion; instituted a CRM system to prompt lead generation; segmented databases and released drip email campaigns to increase lead conversion. •Lead marketing research projects to retrieve primary and secondary data to develop and refine the communication plan for key market segments.•Managed third-party vendors including marketing agencies, freelancers, and interns; directed workflow to complete projects on time and within budget.•Conducted competitive analysis, examined trends, and prepared recommendations to solve business challenges and outline opportunities.•Drafted all copy for the website, marketing collateral and internal newsletters; lead creative direction for all design projects and implemented a brand standard to create continuity and alignment across all marketing channels and assets.• Managed investor relations for a special purpose acquisition company (SPAC); lead the attestation of SSAE SOC1 Type 2 compliance audits.•Supported capital raises and conducted due diligence on behalf of clients; managed stakeholders through M&A process to establish deal terms for LOIs and term sheet execution.•Developed marketing frameworks and collected engagement findings; presented the next steps and recommendations to clients.

•Budgeted, forecasted and managed marketing campaigns for top tiered universities; Collaborated with internal teams and external vendors to execute PPC, SEO and various digital marketing initiatives to exceed campaign goals.•Managed the selection, tracking, and performance of marketing media mix; Managed budgets exceeding $1M+ and closely tailored marketing initiatives while monitoring ROI using various marketing metrics and benchmarks.•Conducted and analyzed data to identify markets, aligned brand standards and positioned programs through strategic planning; Worked with cross-functional teams and nurtured client relations to manage expectations and report on campaign performance, positioning, segmentation and strategic marketing initiatives.•Coordinated in the design and development of marketing assets (websites, brochures, webinars, email, ads); drafted and spearheaded PR campaigns, social media strategies and executed viral marketing initiatives. •Developed and maintained social media accounts; tailored efforts to support community development to build brand awareness and increase student engagement.

• Continuously conducted SWOT analysis and prepared marketing reports using raw data extracted from primary and secondary research to provide comprehensive plans and recommendations.•Oversaw and established teams to build and maintain 300,000+ blogger and tweeter network to support native advertising objectives for fortune 100 & 500 companies. •Developed and executed publisher recruitment strategies using best practices to build strong relationships with influential bloggers and tweeters; resulting in increased publisher acquisition affording higher sales capacity. •Collaborated with department heads to streamline efficient operations and assisted senior executives in the strategic planning process using market research, creative insight, financial benchmarks, and S.M.A.R.T. (Specific, Measurable, Attainable, Relevant & Time Specific) goal setting. •Consistently developed department marketing plans to implement projects effectively; designed operations and strategic alliance models as well as created training materials and department user guides.•Instrumental in maintaining communication and executing campaign timetable/logistics and defining publisher roles throughout the campaign execution process.

•Maintained C-Suite relations and provided strategic support to facilitate effective workflows and execute project cycles.•Managed stakeholders within the value chain to release new products and services for the organization.•Managed and executed events and conferences•Planned and executed direct mail projects and branded collateral inside of print and PURL development schedules to track and report inbound response metrics.•Aided in the execution of various public relations, publishing, social media, and intellectual property projects.•Established project scope of various client-facing projects and managed the RPF process.

•Collaboratively assisted in day-to-day operations by carrying out tactical plans to support long and short-term goals.•Formulated comprehensive marketing programs through proposal development; drafted $100,000+ brand value propositions resulting in $500,000+ in sponsorship revenue.•Aided in special event planning process, established and nurtured vender relations and coordinated budgets.•Reviewed, proofed and revised marketing materials as well as participated in the media buying process.•Collaborated with vendors to implement adventuretainment marketing model via Fireball Run Adventure Rally; assisted in the execution of Americas longest active recovery effort for missing and abducted children in partner with the Child Rescue Network.•Drafted, edited and syndicated press releases. •Reported directly to VP of Operations and CEO in addition to key Venture Capital Executives.