Leadership asked me to take on the role of digital transformation manager as we continue our merger and acquisition strategy. Our team is onboarding and integrating companies into the Barrier platform: NetSuite ERP, Salesforce CRM, Pardot, Website, Google Analytics, Microsoft Office Suite, etc. Each M&A cycle includes reviewing business processes, defining new standard operating procedures, standardizing key business data (customer information & financials), training employees, and driving change management.

● Established Content Plan & SEO Strategy that increased website traffic by 66% & leads by 44%● Deployed Account Based Marketing Programs improving customer retention (18%), increasing opportunities (4X), driving higher close rates (14.49%), and shortening sales cycle (-17.36%).● Re-platformed websites on Sitecore Platform standardizing programing language, centralized content management, and overarching web analytics strategy across the portfolio. ● Overhauled all marketing collateral to support Barrier Unique Selling Position. ● Implemented Salesforce (SFDC) CRM & Pardot Marketing Automation. ● Migrated legacy CRM data into Salesforce for five distinct businesses.● Developed custom Google Data Studio Dashboard for strategic clients. ● Built Google Data Warehouse

● Improved website performance - Visitors 35%; Pageviews 55%; Pageviews per Session 11%; Bounce Rate -40%● Increased Newsletter signup by 159%● Planned and Executed Google Ads - Increased Clicks by 5X; Click-Through-Rate (CTR) by 68% ● Developed content & donor communications plans ● Fixed Technical SEO issues with WordPress websites● Worked with Chief Editor to develop and implement an SEO plan.

● Oversaw digital transformation initiatives for enterprise clients ● Collaborated with clients to establish digital transformation roadmaps, project plans, strategies, and tactics to reach their business goals. ● Built strategic eCommerce & Product Information plans for clients● Developed marketing plans and budgets for clients ● Determine technical goals and set business expectations, needs, and requirements.● Member of an internal SWAT team to help the agency adapt to enterprise clients’ business needs.

Provided leadership, direction, and management for all corporate marketing and e-commerce functions including brand management, corporate communications, public relations, advertising, email marketing, social media marketing, creative, content marketing, web development, tradeshows, events, and market research. Effectively worked across the company with the sales team and 10 business units to build strategic, integrated, and multichannel marketing initiatives. ● Achieved 28X eCommerce revenue growth● Orchestrated integrated B2B demand generation programs across key marketing channels● Increased website traffic by 14.6% year over year● Implemented strategic pricing programs and tactics raising gross profit percentages● Spearheaded Coop Fund Program resulted in 14.28X growth marketing funds and 13% growth in sales● Revitalized tradeshow participation growing sales by 16.7%● Increased Paid Per Click conversions by 8.4%

Promoted to rebuild the marketing department, connect marketing activities and expenses to incoming revenue, and to accelerate the growth of the IBT. Provide leadership and direction to team members, as well as steering all corporate marketing functions including brand management, website development, inbound marketing strategies, content marketing, advertising, public relations, social media, sales collateral, communications, presentations, and tradeshows. Retained leadership role for the e-commerce and information systems teams. Orchestrate all e-commerce channel strategies including technology development, partner relationships, search engine optimization (SEO), product information management (PIM), product selection, and product attribution. The Information Systems team managed supplier pricing, developed and maintained data warehouse, developed all in-house applications, and implemented price optimization programs.

I actively formed two new departments within the company focused on eCommerce and providing a holistic approach to data management, analytics, and reporting systems. ● Led reimplementation of eCommerce platform● Achieved 289% revenue growth within 12 months● Created a 20% lift in overall website traffic ● Managed internal & external data scrubbing teams to clean 250K+ SKUs ● Worked with Executive Team to build alignment and support● Collaborated with marketing team to develop campaigns● Coordinated customer punchout implementations ● Oversaw a team who managed supplier pricing information; implemented data standards for suppliers; increased the pricing accuracy of ERP system; boosting customer satisfaction and improved margins

Oversaw all key technical projects related to CRM software, Enterprise Reporting, and Data Warehouse.● Implemented CRM initiative for the sales and marketing team (125+ users)● Developed and led CRM user training● Customized CRM application to handle IBT’s business needs● Built ERP and CRM data integration system● Developed enterprise reporting system - using SQL Reporting Services (SSRS); Over 300 reports developed; Over 4K reports are consumed monthly● Developed the data warehouse to support the enterprise reporting initiative● Developed ETL system to build and maintain the data warehouse, using SQL Server Integration Services (SSIS)● Performed SQL DBA functions: maintained and improved indexes; developed back up and restore system; developed SQL agent job to maintain the system ● Worked with customers and IBT representatives to develop specialized customer specific reporting ● Negotiated contract pricing with the three primary wireless carries● Led the deployment of Smartphone technology through sales force and marketing teams. Improved responsiveness to customer needs and improved communication throughout the teams

● Worked on the project team to improve branch return process - reduced dead and obsolete inventory from the branch network ● Led project teams: improving quote follow up a system; reduced number credit memos and; a joint project with a major aerospace client to reduce lead time● Authored Lean Six Sigma (LSS) articles ● Presented IBT's Lean Six Sigma initiative at IBT Tech X 500 (trade-show) 2 years; over 50 attendees per session● Presented IBT Lean Six Sigma strategy during a corporate meeting for an audience of 150+ people

● Developed reports to support organizational sales and marketing efforts● Worked with the executive team to analyze the profitability of the organization● Developed market analysis (market research) of potential branch locations to support IBT’s growth initiatives

● Managed the sales department● Led and trained sales personnel● Established quotas ● Managed profit and loss statements● Monitored and maintained customer pricing ● Diversified and enlarged customer base● Implemented Activity-Based Pricing● Reduced unprofitable customers● Increased sales revenue, gross profit dollars, and gross profit margin