--Responsible for creation and execution of professional non-personal strategy including all digital and customer relationship marketing initiatives--Designed and implemented mullt-channel strategy in a highly competitive oncology marketplace.--Lead all competitive intelligence initiatives and tracking pre and post entry of generic competition to the market

--Responsible for strategy development and execution in consumer and patient marketing across oncology, vaccines and diabetes.--Successfully delivered a new strategy/framework for marketing to patient’s that included training and development for enterprise marketing organization (25+ senior level marketers).--Responsible for copy approval stakeholders and agency partners in the creation and development of patient strategy and tactics.--Created innovative approaches to patient engagement including such activities as: patient advocacy, bloggers and social media, consumer programs that drive patient participation and support.

--US Brand Manager Lead for launch brand – Sorilux (Launched July 2012) finished 2012 at 145% to plan.--US Brand Manager for Severe Psoriasis category – Soriatane (Biologic market)--US Brand Manager for end life-cycle brands – Olux-E and Luxiq (patent expiry December 2012) currently ended at 110% and 102% to plan.--Contributed to the planning and execution of the National Launch for Sorilux for 100+ sales representatives that incluced the launch meeting, field engagement plan and training.--2012/2013 managed specific brand initiatives/tactics for psoriasis portfolio brands (Sorilux and Soriatane): digital platform, patient ambassador program, non-personal campaign, patient education tools, professional relations lead, field training lead and field-facing communications liaison. --Developed both launch and established brand marketing materials, training materials, digital media and patient resources across psoriasis portfolio for professional, non-personal and DTC initiatives.--Successful development of launch and established brand/strategy plans for all marketing and selling events in 2011 - 2014--Implementation of brand plan on budget for both launch and established brands.

--2011 Team Champion Award Winner--2011 Sales Competency Score 10.9 Achievement level 2/10 and 170% target achieved--2011 Rank 5/22 with full portfolio performance at 127.9% to plan--Territory movement from June 2009 ranked 52/52 to July 2011 12/88 nationally--Territory management of specialty dermatology products with multiple product portfolio: Enbrel (injectable biologic), Soriatane (oral-systemic retinoid) and Olux-E/Luxiq (topical steroid foam), Duac-CS (topical acne therapy), Extina (topical anti-fungal foam)--Developed strategic and comprehensive business plan with specific customer segment targeting which contributed to increased share and volume growth across the entire product line. --Worked in conjunction with marketing and agency to develop sales aides and patient starter kits for new product launch. (Sorilux 2012)--Contributed to sales training of newly hired individuals within the district/region 2010/2011--Developed and leveraged key relationships with influential medical groups, hospital groups and private practices to improve quality initiatives and coordinate across product teams to implement overall success.

• Territory Management including product sales: Januvia/Janumet and Cozaar/Hyzaar therapeutic portfolio• 2008-2009 Territory ranking #12/51 with both product groups performing above national share• Territory Rankings and personal territory rank movement: 48/51 (2005), 23/51 (2006), 15/51 (2007), 12/51 (2008) • Ranked #2 nationally for Cozaar/Hyzaar (2007) Recipient of VP Club Award (2007)• Successfully launched Januvia/Janumet with sales exceeding the regional and national objectives Recipient of District Launch Award (2006)• During Januvia/Janumet launch developed territory “early adopter” call route within excel technology that was implemented into a strategic plan for the district and eventually regional sales force.• Contributed to development of Regional "Plan To Win" for Januvia/Janumet which improved the region’s market share and was adopted nationally.• Current Point Representative for Cozaar/Hyzaar; past Point Representative for Diabetes Disease Awareness and Januvia/Janumet (2006-2007)• Point Representative for Business Analysis (2006-2009) Designed critical scenarios to enhance business planning and execution to boost team relationships and sales across the territory with key customers• Develop and leverage relationships with influential Medical Groups including specialty and hospital groups, partnering to improve quality improvement initiatives and coordinate across representative teams to implement success• Successfully involved in district field training and classroom counseling for new representatives in the region for both product lines, Januvia/Janumet and Cozaar/Hyzaar• Developed district classroom training for Cozaar/Hyzaar (2008-2009) and Januvia/Janumet (2006-2007) with monthly newsletters and obstacle handling pamphlets disbursed throughout district

• Successfully built and maintained territory sales in the top 5% of the nation• Recipient of Rookie of the Year Award (2004) Recipient of District MVP/Trainer Award (2005)• Successfully implemented field and classroom training programs for Gastroenterology and Colon Surgery markets within an 8-state training territory• Coordinated, facilitated and developed training programs for new and incumbent representatives to learn product development, customer relationships, sales technique and career development• Supported national sales force expansion through multiple training courses over the year with high evaluations from incoming representatives• Managed HR paperwork and issues through high-quality documentation, coaching, counseling and development through new hire training within the classroom and the field

Franchise Services & Regional Sales Representative (Northeast US) • 2002 to 2003• Successfully conducted sales of marketing products, tools and programs to regional and franchise businesses in a designated territory with sales above $3m• Responsible for sales and development of full-service marketing programs including implementation of print, visual and internet media for Fortune 500/1000 businesses including: medical/dental, retail, technology and food service industries• Achieved and exceeded quarterly sales goals and received awards like: 2003 Most New Client Revenue, Franchise Services Star Performer Award (2003)Creative Account Manager (Northeast US) • 2000 to 2002• Successfully handled marketing and advertising initiatives for Fortune 500/1000 customers developing program creative plans, scheduling the creation and development of the product and delivering finished materials to the customer• Routinely and successfully increased total program sales with up-selling creative options, delivery options, targeted audience development and other various methods of building a total marketing objective• Recipient of Account Manager Star Performance Award (2001, 2002) and promoted to Franchise and Regional Sales team (2002)