Launching a new and exciting spirit from Chiapas, MX

Brand Strategy: Consultant focused on branding and strategy. We’ve built brand identities and go-to-market strategies for companies including Orin Swift Cellars, Beatbox Beverages, and Gestalt Wine Company Gestalt Wine Company: Crafted business plan projected to reach $20M revenue in three yearsBeatbox: Created, Communicated, and executed a national marketing programs within each sales channelOrin Swift Cellars: Partnered with DJ D-Nice to create an hour-long IG-live event pairing wine and music.Program Results: 1 million+ impressions, 555 bottles sold, $38k in revenue, and 371 new wine club subscribers

Served on the marketing leadership team to make key decisions related to the marketing team, the brand, and product.Brand Strategy: Utilized market research and consumer insights to develop BeatBox brand strategy, positioning, and go to market strategies. Created a comprehensive brand book and brand standards. Developed quarterly marketing playbooks to improve brand communication and storytelling to internal/external partners and consumersMarketing Campaigns: Spearheaded the development and execution of national culture marketing campaigns - Worked cross-functionally with the sales, creative team, trade marketing, and digital to ensure programs met brand standards and were planned and executed at the highest levelProduct Launches: Successfully launched BeatBox’s Green Apple and well as the new Hard Tea Product line. Both flavors became BeatBox’s number 1 and 2 SKU’s and helped reach an average of 30% distribution nationwide

Lead the marketing department which included 5 direct reports (Digital/social, trade marketing, graphic designer, and content creator, and a marketing coordinator)Brand Strategy: Created the brand ID, mission, and vision. Created an actionable strategy that grew the business from 8 to 12 states. Established the marketing department structure, planning, and communication process to internal/external partners

influencer marketing: Oversaw all elements of influencer-led programs including setting KPIs against business goals, defining influencer selection criteria, talent identification and management and creating measurement and distribution strategies. Identify cultural and social trends to identify uncharted opportunities. Developed social strategies for both brand (paid and organic) and creator-owned channels and assets

- Identified brands within the Pabst portfolio with high growth potential- Head of Brand for Schaefer Beer (NY's original lager): Reversed negative trends by 6% in the first year with minimal budget and internal support- Developed a proven anthropological approach to creating strategies that focus on gaining a deep understanding of the target consumer

• Lead on PBR as it relates to brand strategy, annual programming, and execution• Manage cross-functional teams (and outside agencies) to deliver brand relevant programming and POS• Represent the brand in key top-to-top retailer/distributor meetings regarding retail programming and execution• Launched & Manage PBR’s e-commerce efforts.

• Manage a cross-functional organization, planning and execution of marketing programs (consumer and trade) within each channel of distribution rolling out across nearly 300 Pabst sales and field marketing reps• Media planning: Planned and executed national Out of Home media campaigns for PBR and Primo• Brand Manager: Primo, Hawaii’s original beer: Managed the re-launch of brand including new formula, packaging and pricing. Grew Primo volume by 35%

Creating, developing, and executing strategic marketing programs for the Pabst Blue Ribbon Brand. Particularly related to sports, sponsorships, and promotions. Supervising all field reps and vendors associated with these initiatives.

Research for contract negotiations and recruiting purposes.Rebranded the rookie training experience as "Athletes First Academy". Client ServicesMarketing

Worked on the companies marketing agenda:Social Media: Company's blog, Facebook, Twitter, Tumblr.Organized and helped to create promotional agenda for brand collaborations from online to offline partners.Analyzed media value and presented reports to CEO of all brand marketing initiatives.Product placement: handled for both brands, dealt directly with athletes, actors, agents, and stylists.Assisted creative director to re-position brand's mission statement and image.Created weekly agenda for company sales and marketing meetings.Assisted in sales department; organized sales line sheets and dealt day to day with five wholesale accounts.

Put proposals together for several athlete clients. Responsible for development and procurement of new partnerships for properties and athletes.Worked closely with Meb Keflezighi, winner of the 2009 NY Marathon.Helped Meb acquire an endorsement from Subway.

Sponsor services department; made sure we complied with all contractual agreements.Orchestrated sponsor activation on game nights.

Responsible for obtaining required permits for building on the Beach.Responsible for ordering the parts that make up the infrastructure compliance of each event Responsible for compliance with city regulations and codes during Tour events. Interfaced with city officials on site who had power to shut down event in the case of non-compliance.

Responsible for 18 events during a season, duties were as follows:Obtaining required permits for building on the beach.Ordering the parts that make up the infrastructure building for each event.Maintain compliance with city regulations and codes during tour events. Interfaced with city officials on site who had power to shut down the event in the case of non-compliance.Responsible for the set up and take down of 18 events during the summers.