Directly responsible for P&L of America Folding Carton Paperboard in the USA & Latin American, Canada regions, developing the business and sales organization across the entire region in several years. Lead team 6 sales manager with 1 technical service with the insight to scale up the organization maintain the healthy ratio cost and sales contribution per person.• Built a continental-wide sales and marketing team in America to sell packaging board – Folding Carton with focus on non-plastic cupstock products (Foopak Bio Natura) to replace PE-plastic cupstock. Successfully established the business of packaging board in Latin America in various product segments. Developed strategic business partnership with US vendors at different channel levels of channel from paperboard material all the way up to cups finished product. Covered the entire range from paper merchants to the highest level of brand owners using the finished cup/bowl and coordinating the US and Latin America cups/bowl converters as the central of program.• Developed and implemented product management programs; (1) Create product pricing structures, selling programs, and promotions, (2) Oversee the design of advertising, trade show presentations, and marketing materials, (3) Orchestrate sample trials and partner with mills on product improvement initiatives, and (4) Supervise the effective logistic cost running between internal company and third-party company.• Spearheaded product innovations from developing new product concepts with superior technical qualities to executing go-to-market launches. Provide technical and quality control direction and marketing information to mills in all aspects of product development projects

Direct and full responsibility for P&L of America - USA & Latin American Region that generates over $150 million annual sales. Establish FMCG distribution platform for entire region from USA, Mexico down to Chile divided into 4 segments i.e., Commodity, Consumer, Industrial Packaging and Specialty, out of total 6 APP Indonesia paper mills. Lead a team of 6 sales managers in developing business activities and securing distribution partners, liaising with different company business units.• Developed strategic business plan changing from spot strategy into consistent program strategy in Latin America by streamlining the spot customers to the selected customers, dividing the entire region into 4 marketing areas and finally adopting some elements of FMCG (fast moving consumer goods) concept. Within a year, it doubled the sales revenue.• Consolidated and established the 3-marketing distribution policy to avoid and address conflict between the partners and their customers. It covers (1) Account Protection Program, (2) Game Rule to New Account, and (3) Conflict Resolution Mechanism.• Appointed selective customers as the partners in each divided marketing area i.e. USA, Mexico, Central America, South America and Caribbean with certain products based on their market strength over the product. Determine strategic product placement with key distributors and key accounts for each product grade, under consultation with partner

1. Direct and full responsibility for P&L of APP USA & Latin America about $100 million annually. Establish FMCG distribution platform from USA, Mexico down to Chile for 4 segments i.e. commodity, consumer, industrial board and specialty. Double the size of business in a year over time frame. 2. Direct and full responsibility for P&L of APP North American Specialty Paper, about $35 million annually. Develop sales and marketing strategy, and running the sales operation nation wide through a cross-selling program between 4 specialty paper and 3 commodity paper business units. Double the sales in 2.5 years time frame. 3. Develop and administer a nation wide strategy of coated paper converting operation of APP North American from rolls into folio sheet for various regional paper merchants, about $30 million annually. The growth of business and the scope in each region are through a collaboration business model between paper converter and merchant.4. Develop product concept and business strategy and launch it to the market: Nevia Digital Coated, Color Copier Uncoated, Flexible Packaging Paper (Oil Grease Resistant, MG BK & MF BK), Cast Coat, Carbonless Cutsize and Thermal Paper.5. Direct and launch Web Roll (HSWO) paper program under a collaboration business model between merchant and direct selling to printers.6. Direct and manage technical services activities and customer claim handling for the entire paper product ranges of APP in US.7. Account manager, selling and managing national accounts on Digital Paper, C1S Label, Grease Proof paper, Color Copy, SBB, Cast Coated, Carbonless and Thermal.

1. Developed and managed Technical Services and Customer Claim Handling system nation wide.2. Project manager of Carbonless paper, launching the product from overseas mill to US market; developing the product concept, positioning to market segment, qualifying the quality and solving the quality issues

1. Manage and supervise the International technical services activities by visiting customers and giving trouble shooting to the problems.2. Manage and supervise the claim handling and settlement activities for International Business.3. Product Development Manager of Carbonless Paper to develop and launch the carbonles paper business for International (export) market.4. Production Planning and Inventory Control Manager to supervise and control day-to-day operation and activities of International Business.5. Responsible for developing various other new products such as Ivory Board, SBB Board, Test Liner etc.