Anthony Zepeda Email & Phone Number

Chicago, Il, Us

Contract work for clients in the areas of project management, marketing management, email strategy, etc.

San Jose, Ca, Us

Departure from my contract on Dec 22, 2023 due to my position being eliminated. Continuing Spanish training (thanks Adobe LATAM!) and working on my MBA at Quantic!

San Jose, Ca, Us

Summary: Provided marketing operational strategy for Latin America's field marketing team, event, and demand generation teams.Specifics: Program management for Marketo nurture programming supporting demand generation for B2B’s within Latin America, utilizing Workfront project management tool and Excel, Teams meetings, documentation in Confluence and PowerPoint presentations to minimize complex timelines, communication gaps and increase success.Collaborated on digital transformation for CRMs, specifically migration of instance to corporate instance of Marketo Engage, additionally on marketing campaigns from Salesforce to Dynamics 365. Working with product marketing, business development, field marketing, lead management, platform operations, executive leadership, etc.Worked with stakeholders to explain and solved complex marketing data and tracking problems, nurture programs, technical project management. Collaborated with demand generation, campaign operations, sales development, business development, field marketing in Mexico and Brazil, platform operations, data & analytics and lead management.Managed campaign execution through Adobe Workfront and provide stakeholders and leadership with regular updates on any issues, concerns, reconciliations needed and recommendations on a variety of technical issues.Tech Stack: Adobe Marketo Engage, Dynamics 365, Salesforce Sales Cloud, Adobe Workfront, LucidChart, Jira, Airtable, and PowerPoint.

Danville, California, Us

Through Cypress, I was contracted to work as Campaign Operations Specialist for Digital Experience at Adobe for the Latin America region. See above for further information.

Philadelphia, Pa, Us

Marketing process effectiveness with Comcast Advertising brands Effectv and FreeWheel. (B2B)Onboarding of Adobe Marketo Engage platform for regional business development specialists and senior managers. Ran weekly office hours to provide training and create collaboration on new areas of improvement for marketing activation. Developed skillsets around this platform and integration with Dynamics 365.Dynamics 365 - Partnered with Sales Operations to improve development of Marketo email integration for sales teams.Drift - Collaborated cross functionally and with Drift account manager on conversation strategy for Drift Chat functionality for Effectv landing pages.Project Management Software - Performed feasibility study on various project management softwares before ending on Asana, this provided leadership visibility into status of projects.Managed one employee on my team.Research study followed by implementation of project management system to scale efficiency. Additional Tech: Excel, Knak, and PowerPoint.

Chicago, Il, Us

Marketing Operations in Health Solutions business unit @ the AMA.Accomplishments:Collaborated on migration for Selligent ESP and HubSpot to Salesforce Marketing Cloud (SFMC). Migration and new builds of Email templates, landing pages, data collection, customer journeys, data management activities, marketing automation and email reporting.Implementing process excellence and governance for marketing campaigns executions - software systems (Asana, Litmus, Salesforce Marketing Cloud), managing traffic, project management, working with external and internal stakeholders, etc.Improvement of marketing database and reporting on recognized marketing touchpoints. Development of analytical reporting and dashboards to glean insights for future data-driven marketing initiatives-working with internal and external stakeholders, installation of reports/dashboards(PowerBI), and clear understanding of data management systems(third party vendor and internal databases).Adminster and support software platforms: Asana, HubSpot, Salesforce Marketing Cloud, Litmus, and e-commerce. Development of email builds, testing, segmentations and deployment using SFMC (Content Builder, Journey Builder, Automation Studio, SQL)Mentoring junior-level employees-developing junior level staff in essential skills necessary for marketing success and project ownership.Other software used : Adobe Dreamweaver, Adobe Photoshop, Google Analytics, PowerBI, Microsoft Excel and Jira (continuing to learn new platforms).

Chicago, Illinois, Us

Freelance marketing consulting and lead generation specializing in strategic marketing development, paid social and paid search initiatives, marketing automation, and email marketing.

Chicago, Il, Us

Label Insight, (LI) an industry-leading technology generating the largest product attribute data set available by capturing and enhancing information on the packaging of food, pet, and personal care products.Highlights included:• Developed & implemented BrightFunnel, a marketing attribution platform. With this implementation, I was able to report on critical marketing insights and analytics related to forecasted and closed sales opportunities. • Provided activation and demand generation for omnichannel campaigns including: direct mail, product launches, email marketing, conferences, blog posts, and webinars using HubSpot Marketing, Sigstr, EventGeek, etc.• Reported on overall event effectiveness, ROI vs. budget, opportunities for growth in SEO, and sales opportunity value (gaining expert knowledge on the workings of Salesforce.com applicable to marketing). • Worked with third party agency, IMPACT to redesign Label Insight website.

Chicago, Il, Us

Human Capital Media (HCM), the largest integrated media company in the human capital space that holds events in partnership with their 3 magazine publications - Chief Learning Officer, Workforce and Talent Economy. My focus was to retain leads while developing new leads for yearly registration for 12 Chief Learning Officer morning events, 2 pre-workshop conferences and 2 annual conferences by developing strategic marketing and executing implementation. Marketing Plan Development, Execution, and Deployment• Implementation & project management (Asana)• Copy overview & content development• Social media planning, engagement and paid social (LinkedIn Campaign Manager, Twitter Ads, and Facebook Ad Manager, HubSpot)• Marketing Automation (HubSpot)• Landing page development (HubSpot)• Email Marketing (including email nurturing, A/B testing, and multivariate experiments)• Paid Search Marketing (Google AdWords, AdRoll)• Reporting, data analysis, and optimization (Google Analytics, HubSpot)Learning & GrowthDuring Fall 2017, I developed and cultivate outreach to prospective attendees via HubSpot CRM to generate growth, lead acquisition and subscriber retention with a 60% open rate and 44% CTR. I also experimented with the use of personalized video marketing via Vidyard Go Video player.

Chicago, Il, Us

14-month assignment with Appraisal Institute, a global professional association of real estate appraisers, with almost 20,000 members in 60 countries. • Email marketing development, design, copywriting and distribution for Appraisal Institute and 40 chapters.• Plan product launches for for new AI publications and national education programs including web, digital advertising, content marketing, email marketing, and internal association marketing.• Implement and report on social advertising (LinkedIn Campaign Manager and Facebook sponsored updates).• Analyze data for optimization of email marketing program, AI website, and internal and social advertising.• Develop and redesign content for client education/group training webpages.• Manage redevelopment of AI tradeshow program including marketing collateral, promotion supplies, and tradeshow equipment to improve awareness and promotion of association.• Manage content and digital assets in Salesforce Marketing Cloud (formerly ExactTarget).

Consulted on strategy, web, social and design for clients within the financial services industry.• Provide communications consultation and strategy for B2Bs to increase brand, web traffic and leads.• Consult and implement development of case studies, whitepapers, articles and email drip campaigns to assist in lead nurturing and brand improvement.• Revised content and created new design for NRTT sales brochure using Adobe InDesign and Illustrator.• Worked with client to create “Choose the Right Vendor” integrated marketing campaign, distributed via MailChimp, Wordpress, and HousingWire blog.

National Tax Search is an industry leading property tax management and flood determination servicing company. B2B, Financial Services Industry. • Created and implemented strategic plan to increase company’s brand, web traffic and leads/sales.• Analyzed metrics on internal CRM and Google Analytics to improve SEO, review sales prospects and increase web traffic.• Implemented cross-channel campaigns on LinkedIn, Twitter and Google+ platforms, which increased engagement by 25%, 5% and 3%, respectively.• Built media relationships and created company articles and press releases published in industry publications: HousingWire, MortgageOrb, DS News and MBA NewsLink.• Collaborated with CEO, executive management team, product management and subject matter experts for marketing collateral, tradeshow collateral, external webpages, email blasts and quarterly newsletters.• Collaborated with creative team on website, collateral, and banner ad design, as well as, development for product launches and tradeshows.• Pursued and won industry awards - Inc 500/5000 and HousingWire Fast 50.• Responsible for development, planning, marketing and coordination of NTS Users Conference 2014.• Created corporate content for NTS’s intranet.

• Provided consultation on social media and website for client's CD release campaign.• Advise on social media campaigns for LinkedIn, Twitter, Facebook and website content for clients that increased Facebook “likes” by 10%, Twitter following by 5% and continued social engagement.

MedAdept, LLC is a healthcare solution provider for practice management, EMR and other software solutions. • Colloborate with software developers through BaseCamp and ZenDesk to ensure necessary software updates were moving forward.• Developed collaborative training materials, demonstrations and provided training for the company’s software updates, saving $10K in the company’s annual training budget.• Assisted healthcare clients with technical support and billing issues, which saved clients a combined $500k annually.

Warrenville, Il, Us

AGWS is a national provider of administration services for automotive dealers and marketers offering vehicle service agreements, limited warranties and a variety of environmental and aftermarket products.• Created content for online branding campaign such as “tip sheets” for customers, delivered via Constant Contact increasing website views by 3%.• Developed and managed online branding campaign, while leveraging Facebook, Twitter, and social blogs, to create brand awareness for existing and prospective clients; resulting in traffic increase of 30%. • Cultivated and maintained top-tier client relationships through consistent account management, generating $35 million annually.

Warrenville, Il, Us

• Managed the creation of client marketing collateral with third-party designers and coordinated print management with external print vendor.• Created layouts for brochures, logos, and other marketing collateral and provided direction to third-party designers.• Collaborated with automotive periodicals to meet deadlines for press releases.

Warrenville, Il, Us

• Managed day-to-day customer and client relations, and distributed promotional marketing collateral across the country: communicated with clients, worked on monthly accounting for clients’ commissions (saving $20K per year), and ensured supplies such as service contracts and marketing collateral were sent out to clients. • Oversaw printing management and storage: worked with vendor to have materials quoted, printed and shipped or inventoried. Created cost-efficient storage and logistics, saving $50K annually.

Executive Mba, Business Administration And Management, General

Communication And Theatre Arts, Media

Executive Education, Marketing Operations 2.0