The Musikbüro Basel's mission is to support and promote a diverse and vibrant popular music scene in the Basel region. As a new member I will happily help local music professionals by providing support, information, and resources. Through funding programs, workshops, networking opportunities, and advocacy efforts, we foster the growth and development of the local music community.

As a member of the Swiss Broadcasting Corporation:• Promoting media and cultural diversity in Switzerland, advocating for freedom of expression,• Upholding the independence of economically and politically independent media, setting an example for a democratic and open Switzerland,• Contributing to the mission of SRG SSR in fostering a diverse and democratic society through media representation and freedom of speech

Utopia Music is a Swiss Music Fintech company leveling up the Music Industry through clear, transparent, and reliable data-based solutions. We support the whole Industry to make more money, faster, with less costs, and less errors. In Utopia, the Industry sees market opportunities live. Investors elevate Music catalogs into a real asset class. Collection societies track more and spend less. Labels, publishers, and distributors simplify and enhance their business.And everyone gets #FairPayforEveryPlay

⚙️ Lecturer for English-speaking Master's degree in Social media & innovation

⚙️ Department executive and P&L management⚙️ Direct management of a team of 10+ (CRM strategy, web, tracking and analytics developments, social media watch, Universal Music France website and online assets)⚙️ Consumer data strategy⚙️ Digital strategy consulting and support for labels⚙️ Digital transformation

⚙️ Managing a digital team that has grown from 2 to 8 in 2 years⚙️ Digitalising the whole label by training co-workers, artists and their agents to get familiar to the WWW⚙️ Managing 360 digital campaigns for over 100 artists, working out and implementing strategies, as well as reporting

⚙️ Training and assisting the Redken US and Biotherm teams⚙️ Managing UK-based teams from the US office (Coca-Cola) for social media campaigns

⚙️ Management of consulting, technical and design teams⚙️ Training of all teams to the L’Oréal technical guidelines (Content Manager, Site Manager, WebCenter...)⚙️ Budget, business and operational project management (from €5k to €300k)⚙️ Functional conception, storyboarding, site map, ergonomics...⚙️ Interactive marketing, CRM, e-marketing, e-commerce recommendations⚙️ from July 2008 to June 2009: On-site (1 week per month) at L’Oréal Professionnel UK (London Hammersmith) to help set up new processes and assist clients in writing up briefs and requirements

⚙️ Implementation and management of SEM campaigns (sponsored links)⚙️ Creation and management of online media plans as part of integrated media campaigns⚙️ « Google Qualified Professional » certification