Relay42 is a Customer Data Platform optimized for real-time marketing use cases with the ability to turn live customer interactions into personalized experiences in under 200 milliseconds. Our customers utilise the embedded Journey Orchestration and Predictive AI models to automate 1-to-1 marketing across the whole breadth of owned and paid marketing channels with proven performance uplifts across customer acquisition, upsell, xsell, loyalty and retention programs.With 10+ years in the CDP industry, an active member of the CDP Institute Advisory Board, and having held marketing leadership roles across a range of app, email, SMS and engagement platforms, I aim to provide clarity for marketers when investing in martech solutions, and help businesses better understand how to match business requirements with technology and data. As a B2B SaaS marketer I believe it's my role to provide the information and expertise to enable a business to make the right technology choices, and this is echoed through our marketing, business development and sales processes. If we're not the solution for you, we'll tell it to you straight! If your business requirements don't make sense, we'll let you know!If you want a straight up and honest discussion about how to improve your marketing and use of customer data then either get in touch with me, or book a demo with Relay42 and my teams will follow up with you and show you what I mean...

Running the Marketing, GoToMarket and Demand Generation strategies and programs for 7 marketing technologies in the Upland product portfolio including BlueVenn (Customer Data Platform), Adestra (email marketing), Localytics (Mobile app marketing), PostUp (email marketing), Waterfall (SMS channel for retail/leisure), Mobile Commons (SMS channel for NPOs), Rant & Rave (Voice of the Consumer), and Second Street (audience engagement)

BlueVenn is the UK’s market leading Customer Data Platform and Marketing Automation combination solution for B2C brands.As part of the leadership team in its scale-up phase I was brought in to help grow the business through demand generation/capture strategies, create a high performance and consultative business development team, create a GTM structure, and develop partner channels, averaging 20% YOY growth, culminating in an acquisition in 2021 by Upland Software. Reporting to the CEO, I implemented (and executed) the marketing plans & strategies, budgets, infrastructure, technology, teams and processes, to position BlueVenn as the leading ‘Customer Data Platform’ technology and thought leader in the UK as well as its pivotal launch into the US market in 2016. This included the successful integration of two acquisitions, and the proud development and mentoring of a skilled marketing team who I’m happy to see being successful in their future careers.

Management and execution of all marketing and sales campaigns. Organisation of mail shots, email marketing, advertising, SEO, PR, events & exhibitions, and a parallel role administrating the company 'Salesforce' CRM system.

Originally an administration position that developed into a varied role introducing me to many aspects of marketing and copy writing, CRM processes and multimedia development.Technical Authoring of training manuals for the company's CRM database productDesign, authoring & print of monthly newsletter for customersOffice administration duties including ordering, invoicing and notationHandling of support calls & delegation of technical calls to developersSetup of customer events including bookings, promotion, flyers and design of personal invites.