Executive Director Corporate Communications
CurrentServe as a trusted advisor to the head of Small & Business Banking with an organization of over 1,000 employees. Responsible for leading both internal and external communications, focusing on enhancing executive and employee engagement and connectivity, mitigating reputational risk and amplifying proactive storytelling for the Small & Business Banking division. Manage several PR agencies and teams to support communications efforts.• Lead proactive/reactive media relations strategy on behalf of Small & Business Banking; in first half of 2024 – Wells Fargo small business news mentions remained strong with 93% positive and less than 2% negative for top 120 media outlets • Manage strategic multi-channel external campaigns that support key business initiatives, including editorial-driven earned and paid media strategies, external customer storytelling, thought leadership, social media, and executive advocacy• Plan and execute on comprehensive internal communications roadmap aligned to business goals and objectives, including organizational change announcements, internal messages and stories that support DEI initiatives, and quarterly townhalls/all-team meetings• Lead crisis communications and manage reactive reputational issues impacting customers by partnering with customer care teams to research, evaluate response strategy, and resolve customer issues