Anthony Broad-Crawford Email & Phone Number

Chicago, Il, Us

Austin, Tx, Us

Austin, Tx, Us

Wilmette, Illinois, Us

Chicago, Il, Us

Member of the executive team, responsible for Product, Design, and Data Science.Established company vision & 3 year roadmap transitioning SpotHero to automobile & autonomous vehicle verticalTransitioned SpotHero to a technology led company by growing the Product, Engineering, & Designs organizations from of 6 to 90+, recruited nationally recognized senior talent Led and grew strategic partnerships with Apple & Google resulting in multiple strategic initiatives adding incremental revenue & positioned SpotHero for acquisition Started Data Science practice resulting in multiple products contributing millions in incremental revenue & cost savings Partnered with Google to launch first of its kind Product, debuted at CES placing SpotHero in hundred million+ handhelds, households, & cars worldwideCapitalized on underserved Business Travelers segment, brought new product to market adding millions in incremental revenue, on time and under budget.Improved conversion across all platforms through design and product enhancements. Androids, iOS, web, & mobile web. Products launched received multiple industry awards for excellence from industry partners, segment partners, Google, Apple, & more Launched HeroConnect product (developer API) that distributed SpotHero into top brands including Hertz, Apple, Google, & top automobile brands Led complete iOS & Android app redesign, resulted in increased conversion, decreased call center volume, & consideration for design awards from Apple & GooglePartnered with Apple & Google to release cutting edge product enhancements debuting on stage at Apple WWDC & Google I/O with hundreds of promotions resulting in 100k+ incremental app downloads Delivered several segment focused product launches in Airport, Monthly, & Event parking early, under budget, that exceeded plan for incremental revenue contribution

Chicago, Illinois, Us

Member of the executive team, responsible for Engineering, Product, User Experience organizations.Grew the technology organization from of 3 to 50+. Included nationally recognized senior talent balanced with exceptional junior talent. Supplement with 15 offshore engineers.Created a holistic agile Product Development operation (product, design, engineering) resulting in continuous delivery operations delivering business value multiple times a week.Increased website consumer sales funnel conversion 6x, from 12% to 75% via a series of rapid redesigns and product enhancements resulting in a double digit incremental million dollar lift.Improved email click-through rates from 2% to 12% and open rates from 10% to 26% through a series of redesigns resulting in single digit incremental million dollar lift.Redesigned all native mobile experiences resulting in 10x growth in Monthly Active Users and 7x growth in order volume resulting in a double digit incremental million dollar lift.Increased registration funnel conversion from 10% t0 50% via a series of product enhancements resulting in a double digit incremental million dollar lift.Re-platformed all web technologies and products to Ruby on Rails in under 12 months. Infrastructure / hosting costs reduced by 50%.Visually rebranded Product lines with a new Design Language including typography, art direction, and visual design to be more inline with current consumer trends.Brought new product to market placing Fooda in corporate food courts and malls across America, resulting in a double digit million dollar incremental lift

Member of the executive team, responsible for Engineering, Product, User Experience, Customer Support, and Growth.Grew technology organization from 2 to 50+. Included UX, Engineering, Product Management, Product Marketing, Customer Support, and Dev Operations.Expanded contracted engineering capacity up to 7 engineers with two firms.Created a holistic agile Product Development operation (product, design, engineering) resulting in a continuous delivery operations with 5+ releases a week.Hired outside firm to design and launch initial mobile offering. Launched in less than 4 months resulting in channel becoming greatest for consumer engagement and retention.Improved registration conversions by 110% by simplifying the flow, page user experience, & visual design. Increased average checkout price by 100% through instating a growth organization and operations resulting in 2-3 experiments a week.Re-platformed core offerings as API in Ruby on Rails in under 4 months resulting in accelerated re-platform capabilities for remaining products.Increased customer retention by shifting customer support organization strategy to revenue generation and fundraiser performance in addition to ticket throughput and quality

San Francisco, Ca, Us

Member of initial project team and eventually became the inaugural Executive Director.

Lakewood, Ohio, Us

Co-founder and member of executive team, responsible for all Engineering, Product, User Experience. Launched several patent receiving technologies & took company global.Grew the technology organization from of 1 to 100+. Recruited premier local talent in addition to recognized talent from top national design and engineering firms in NYC and San Francisco.Led design and build of initial product offering resulting in the acquisition of 3 top-ten pharmaceuticals clients each with multi-million dollar contracts. Grew product portfolio from initial offering to seven distinct products resulting in $10+ million dollars a year in sales.Led the creation of 6 novel technologies receiving patents from the USPO. Personally defended all patents in person in Washington DC resulting in all patents approval.Built regulatory and compliant mobile offerings for all products including BlackBerry, Windows, Apple, Android, and HTML5 platforms resulting in uniquely position product offering. Led product expansion into European markets resulting in $50+ million dollars in incremental revenue Dramatically accelerated innovation by introducing continuous development, hackathons, & continuous delivery resulting in a high degree of quality and speed to market.

Mayfield Village, Oh, Us

Grew from first ever intern on web team to overseeing all product within direct business unit. Launched several patent receiving technologies.Built and led multiple teams of engineers. Responsible for rolling out the newest technology platforms and products across the direct line of business.Pioneered companies first Enterprise mobile applications framework. Technology allowed for rapid application development for mobile browsers. Rolled out across the enterprise.Designed and lead the build-out of an enterprise paperless technology saving the company 20 million a quarter.Led the creation of an enterprise-scale error monitoring and prediction technology.