Anthony Brogna Email & Phone Number

I grow brands with future-forward planning, strategy, and design that is elevated with the advanced use of GenAI and Natural Language Processing tools. I uncover how brands can make their move with the resources they have, so they stand out and win their most valuable audience. Work and client experience includes:+ Benchmark Space Systems+ Fishwhistle Smokes (Cannabis)+ Red Bull Energy Drink+ InfiSense Data (acquired by Sealed)+ Aero Designs (now Incredible Foods)+ Bluestone Life (Insurtech startup)+ Upstate Elevator Supply Co. (Cannabis)+ Latitude Beverage Co. (wine and spirits)+ RENOUN Skis+ AVT Natural (global leader in food ingredients)+ Nutreco (animal nutrition co.)

I oversee marketing, branding, and growth strategies for our highly sought-after healthcare practice, growing revenue by more than 35% annually since 2018.Ask me about our custom employee wellness programs!

Burlington, Vermont, Us

I worked closely with the CEO and leadership team to ensure continued fundraising goals were met, corporate culture was thoughtfully crafted, and InfiSense was positioned to help businesses solve the toughest problems with real-world data.Stewarded all aspects of marketing for this high-potential B2B2B tech startup delivering Data as a Service. Brand messaging development, new logo creation, pitch deck development, new website design, marketing strategy and planning, and social media are many of the areas I led.

Burlington, Vermont, Us

Bluestone Life is a mission based Insurance Technology company (Insurtech). As Dir of Marketing, I led all aspects of marketing and branding for the business along with supporting the development of the technology platform. I spearheaded and took responsibility for industry and consumer research, identified and vetted UX Design firms, developed the positioning and brand platform, championed audience identification/segmentation, invented the brand identity and developed the full strategic/tactical marketing plan.Core activities:• Strategy & Planning• Investor Documents • Fundraising / Pitch Decks• User Experience Design• Customer Experience Design• Culture Development • Business Strategy• Advertising• Digital Marketing• Recruiting

UrbanBuddy was a mobile travel app start-up that connected travelers to on-demand expert locals (buddies) for advice, perks, and services.As a partner and head of marketing, I participated in every aspect of the business, most intensely as an executive coach, brand/marketing/product strategist, customer champion, UX strategist, and investor.Successfully exited in 2016.

I was brought in to quickly help refine the brand platform and marketing strategy at this fast-paced venture capital/pharmaceutical backed start-up.I directed, led and ensured execution of the company’s marketing efforts, including Branding, Marketing & Sales Strategy, Retail Marketing, Partnerships, Communications, POS, Etc.Selected Results:• Ignited national sales programs with Circle K and CVS, increasing sales by 30%. • Developed brand positioning, archetype, tagline and persona for AeroShot.• Helped company secure $16 Million Series B round of funding.• Created consumer & customer marketing strategies, plans and operational guidelines. • Crafted sales training kit for distributor and field personnel.

Fuschl, At

Promoted 3 times during my tenure at Red Bull while launching and growing the US market.Developed, executed, managed, and defined strategy for comprehensive marketing plans encompassing consumer collecting, brand property showcases, marketing collateral, sports/cultural events, grassroots programs, social media, and retail marketing initiatives designed to penetrate and grow targeted markets. Created brand zealots by shepherding and shaping brand strategy and national programs through deep engagement with the target consumer, close management of ad agency partners and a keen focus on the global brand ambition. Delivered belief in the benefits of the product through a qualitative and quantitative focus on promoting trial of Red Bull.Effectively led customers, senior management, cross-functional departments and vendors to ensure holistic approach to accomplishing business goals. Hired, trained, developed and directed a forward-thinking marketing team (16 professionals, 135 junior associates).Other positions held:COLLEGIATE MARKETING MANAGER - Northeast 2002-2003FIELD MARKETING MANAGER – Upstate, NY 2001-2002FIELD SALES MANAGER - Albany, NY 2000-2001

Bachelor'S Degree, Psychology

Regents, Business/Managerial Economics