Anthony Buffo Email & Phone Number

765 Pike Springs Road Phoenixville, Pa 19460

• Design and implement all email, social media and print advertisements• Design, develop and regularly maintain company websites• Oversee and process all customer orders and inquires daily• Support internal sales staff, sales brokers and customers• Quote, schedule, track and provide all required paperwork for domestic LTL freight shipments including HazMatKey Accomplishments1. Websites redesigns have resulted into new revenue streams and overall business profit increases2. Successfully helped re-brand the cosmetic look of product packaging and boxing for the entire product line

Collegeville, Pennsylvania

• Design, coordinate all marketing promotions for email, internet content marketing, social media marketing, direct mail marketing, pay-per-click marketing and online re-targeting marketing campaigns• Setup and maintain internet presence through Google+, Yelp, Manta, CitySearch and other online directories• Maintain and update company’s WordPress website including all SEO features of site• Responsible for all human resource issues including training, staffing schedules and bi-weekly payrollKey Accomplishments1. Successfully maintain a steady flow of monthly internet “leads” through website2. Developed and implemented content marketing strategy that delivers additional website traffic3. Increased unique website visitors by 5% annually

Collegeville, Pennsylvania

• Database management and control of database with over 900,000 records• Design all promotions for email, internet, Pay-per-click, SEO content marketing, direct mail and print advertising• Perform SEO content keyword research and manage content generation and postings• Analyze marketing results and adjust marketing campaigns to achieve the greatest impact directly related to sales Key Accomplishments1. Increased annual gross sales revenue from $120K to $240K2. Successfully developed relationships for new data sources for updating database records

Collegeville/Trappe, Pennsylvania Area

• Developed business branding through logo, website, print advertisements and brochure design• Designed coordinated and managed all weekly and monthly marketing promotions for email, internet content marketing, social media, direct mail and print advertising campaigns• Responsible for all employee related issues including training, staffing schedules, payroll and hiring/firing• Interacted with customers and handled all customer relation situations when required• Maintained all inventory supplies, handled all purchasing and vendor relationships• Responsible for all IT aspects of internal telephone systems, computer systems and softwareKey Accomplishments1. Increased weekly gross sales revenue from $12K to $26K2. Increased annual gift certificate sales from $100K to $250K3. Decreased monthly inventory expenses from $25K to $15K4. Increased unique website visitors from 300 to 3600 monthly

Greater Los Angeles Area

• Designed all B2B marketing promotions for direct mail and print advertising campaigns• Coordinated all printing with outside vendors and mailing houses to assure that drop dates were met• Maintained and updated marketing P&L summary reports• Design, layout and print coordination of 32-page annual product catalog• Developed a monthly internet newsletter and continued to update with promotions and content every month• Responsible for writing and designing monthly product advertisements for core group of productsKey Accomplishments1. Reduced expenses for annual product catalog from $120K to $65K2. Wrote and designed a direct mail campaign that targeted ex-customers; created $450K in revenue in first year

Greater Los Angeles Area

• Designed DVD/VHS packaging and print advertising under extremely tight deadlines• Coordinated all slide scanning, film output and printing with outside bureaus to ensure that deadlines were met• Made sure staff followed all product design specifications and deadlinesKey Accomplishments1. Promoted from Graphic Designer to Art Director after three months2. Added additional clientele and revenue on a monthly basis

Plymouth Meeting, Pennsylvania Area

• Produced sales growth by marketing through television, radio, print and direct mail advertising• Tracked, analyzed and implemented company marketing plan, managed all advertising accounts• Developed and supported a database that tracked all marketing results from initial contact to point-of-sale• Supervised all telemarketing operations and sales staff and held regular training sessions with all system usersKey Accomplishments1. Developed a POS and database tracking system that increased productivity and revenue2. Successfully transferred 85% of clientele into a new product creating additional $230K in revenue in one year

Cherry Hill, New Jersey Area

• Responsible for all “lead generation” advertising and marketing through television, radio, direct mail and print• Negotiated all media sales and re-sales with both vendors and clientele on a daily basis• Generated a target number of “leads” for each client in each of their respective markets• Tracked and analyzed all marketing results and used data to make marketing decisionsKey Accomplishments1. Reduced weekly expenses from $110K to $85K while increasing the number of “leads”2. Promoted to Marketing Director after one year and supervised 24-hour telemarketing staff of 80 employees