Anthony Burns Email & Phone Number

Perth, Western Australia, Australia

GMA Garnet is a global leader in Industrial mineral sands (industrial garnet) which focuses on the abrasive blasting and waterjet cutting industries worldwide. With offices and processing plants in USA, Australia, Middle East and Europe, GMA is the only mine to customer operation worldwide.

Perth, Australia

North Ryde, Sydney

A B2B Industrial business division of 3M Australia. $500 million Australian Business. $32 Billion Globally. Responsible for product portfolio management including Category P&L, of major brands Scotch, 3M Matic Case Sealer Equipment and Industrial Masking Range. Total business $15 million top line sales. Develop and execute complete marketing plan for diversified product portfolio across multiple channels. Full P&L responsibility to drive sales and margin initiatives. Managed product requirements with cross functional teams.Results: Successfully released the ‘Everyday Low Price Program’ in NZ to achieve sales of $420k in 2017 from $220k in 2016, a 90% growth in the first year. Expecting to growth a further 20% in 2018.Strategies: Developed engaging, ‘call-to-action’ lead generation landing page and Google Paid Search adverts that helped led to 60% sales increase in 2016 and 38% in 2017. 70 quality leads over 2 years resulting in $160k in sales, 8xROI. Developed Global cross functional team to gain collaboration with Technical/Engineering, Regulatory, Supply and Production teams to manage complex technical introduction. The result reduced product development from 21 months to 12 months, increased communication and gained a common person. Connected with regional supply management team to improve commodity item service levels reducing service times from 14-16 weeks to 5-6 weeks with additional point of product supply. Scheduled for relate in 2018 and expected sales results of $500k, reduced sales/marketing effort and non-working inventory.

Hong Kong, China

A consumer goods brand marketer in Hong Kong born from Probiotec Hong Kong Limited. Responsible for P&L, branding, marketing, key account management, and daily operations and management.Results: Successfully setup operations in Hong Kong with a staff of 5 personnel of Product Managers and Merchandisers which resulted in nearly $800k in sales by end of 2nd year of product introduction. Successfully negotiated product introduction within two major OTC Pharmaceutical chains, Mannings and Watsons with a combined 300 stores across Hong Kong and Macau. Established the Celebrity Slim brand as No.1 Meal Replacement brand in Hong Kong.Strategies: Successfully presented product strategy and market introduction within Mannings and Watsons to Channel Merchandising Teams. Working outside my comfort zone was able to learn consumer and market dynamics quickly to successfully introduce new products into the Hong Kong market that met HK Health Food Regulations. Created and implemented marketing and promotional programs that gain impact using all channels from TV, print, outdoor, digital, sales and merchandising promotions. Established quickly the Product, Merchandising and Distribution teams and initial marketing plans within 6 weeks of landing in Hong Kong.

Brisbane, Australia

Managed multiple architectural product lines, including hundreds of products, many from inception through delivery including pricing, specifications, analysis and sales support.Results: Successfully developed and released new product ranges over a two year period such as Viva Appliances, Aqua Villa Mixers, Franke Sinks, Romagna Plastics Waste Bins, Bortoluzzi Slider Systems, Vibo Wardrobe which are contributing around $400,000 of extra sales per month. Released an Italian branded Appliance Range which resulted in $1 mil sales within 12 month period from introduction. Facilitated an increase in gross margins by 4.5%, an increase of $2 million within 3 years of tenure. Reviewed all product items and consolidated lines of little to no value to the business resulting in deleting 600 SKU’s and reducing inventory costs by $500,000 through sales and marketing and customer promotional strategies. Released 700 page Product Catalogue that facilitated an 8% increase in sales within the first 6 months of release.

Sydney, Australia

Managed marketing strategy and product development of the $15 million premium Petrol Engine Oils range. Re-establish Caltex Havoline oil brand, gain sales & gain new distribution channels. Reverse sales decline in a mature market and develop new products.Results: Improved sales of branded products by 63% within 2 years; Achieved in a declining market Won an Australian Industrial Design Award for innovative packaging design that achieved significant cost reductions & market acceptance.- Won an Australian Industrial Design Award for innovative packaging design that achieved significant cost reductions & market acceptance. Achieved reduced packaging costs of 4-6% or around $100,000 a year. Increased consumer packaging preference from 1 out of 10 to 9 out of 10.

Sydney, Australia

Management of all marketing and sales tools development for the division. Maintained strong relationships with key stakeholders within R & D, Sales, Distributors & Key Accounts. Product Management including budget maintenance, labeling, promotion and advertising, public relations and other communication activities.Achieved increased sales revenue ($12 mil) for the business unit, developed exhibition stands which strengthened branding and increased awareness. Enhanced sales personnel selling tools, developed strong product brochures, newsletters and computer aided sales tools to effectively promote sophisticated products.Developed strong promotional tools including Interactive specification system and developing, writing and publishing a quarterly newsletter which doubled in readership under my tenure.Challenge:Increase brand presence in competitive market. Develop strong sales & promotional tools that increase lead regeneration. Increase sales.Actions:  Develop marketing strategy to increase sales leads through direct mail, newsletters, trade advertising & expert presentations. Developed specialist specification system – Paintworks, to gain leads. Developed materials to help architects and specifiers to identify the correct product & educate the market. Results:  Helped increased sales by 27% in two years. Increased brand recognition by 4% in a 2 1/2 year period.  Expanded newsletter readership by 100% to over 5,000 architects, specifiers, engineers and contractors. Distributed 3,000 Paintworks specification systems in 6 months of release. Considered “Best Product Manager we have had”’ by National Sales Manager, Noel Kerswell.

Worldwide

Travel the world to 32 countries. Had a ball.

Masters Marketing, Marketing

Member of www.MarketingProfs.com

Business Management, Marketing/Management