Anthony Carroll Email & Phone Number

Sydney Area, Australia

We get you thinking. About design and people. Whether it’s Design thinking training for your team to become more Human–Centred. Or a design sprint session to tackle and solve your biggest business challenges. We believe that if you change mindsets, then good habits follow. TrainingWe get people together and train them in Design thinking. This often looks like a one day training session. Either in person or virtual. We arm them with the design tools and methods to think differently. Design thinking is a Human-centred approach to solving problems/challenges. When you change peoples mindsets and perspectives, great things can happen.Design thinking in practiceWe help organisations to identify their biggest challenges. We use design sprints to unpack problems/challenges and find viable solutions. Design thinking is a Human-centred approach to solve problems/challenges using creativity.We’re yellowsneakers is about people and creating solutions that work. We create immersive design sessions to bring the right people together. Giving them the tools and space to collaborate and do great things. We help you to design products, services and experiences for your customers, employees and stakeholders.These sessions enable your team to design and adopt change with speed. And drive innovation and transformation programs at scale. What are your biggest challenges? How will you tackle and solve them? Let us help you.Say hello@yellowsneakers.com.au

Sydney Cbd, New South Wales, Australia

EY wavespace is a global network of growth and innovation centres that help clients catch the next wave in radical breakthroughs in business transformation by tapping into innovative thinking across EY disciplines and industry sectors.

160 Missenden Road, Newtown Nsw 2042

Proposed, designed and facilitated a Design thinking course at the University of Sydney, Centre of Continuing Education.As the lead trainer, I taught participants the various Design thinking/Human centred design principles and methodologies using an immersive approach.Participants would tackle a design challenge using a selected Design thinking methodology and generate solutions for the design challenge. From better recycling habits to solving Sydney's horrendous parking sign challenges. The course was designed to simulate real-world problem- solving scenarios to ensure the learning remained ‘sticky’ long after the course.WHO IS THIS FOR?The course is suitable for everyone. You don't need to be trained as a designer or architect to use Design thinking. This course is ideal for start-ups, entrepreneurs, professionals, small business owners, team leaders, managers and employees in NFP, Govt or Corporates. I'm not picky. NEXT WORKSHOP COURSE:Interested in finding out more about using a Design thinking/Human-centred approach to solving problems? Check out the link below. I now run these training workshops through yellowsneakers.com.auENROL HERE: http://www.yellowsneakers.com.au/training

Sydney, Australia

Mirus’ provides tech based products for revenue and workforce management, sales and admissions, and digital marketing services to the Aged Care industry.Developing marketing strategies to create marketing qualified leads, account management, website design, content creation and planning for Mirus and our clients.Marketing: Developed and managed a marketing campaign called ‘Change doesn’t have to suck’ to reflect the pressures that the industry faces. This theme was communicated across all our online channels, print and conference exhibits. The campaign saw our NPS uplift from a neutral to a promoter. Website creation: Led the design and web development team in the creation of client websites. Used a collaborative approach that involved the client’s residents and staff to input on design and content creation. Implemented SEO through keywords and best practices.Content planning & creation: Developed and managed 12-month content marketing plans and content for clients to use across all digital channels – website and social media. Monthly content was themed around industry relevant themes happening both at a local and national level to tap into the awareness being generated from these events and initiatives.Product development: Led the product development of a new to sector online booking and inventory management system (I dubbed Obi). Using a Design thinking approach, codesigned the booking system with clients to develop a proof of concept and to test a working prototype prior to launching.

Sydney, Australia

[Maternity leave contract]Since 1999, IECL has been inspiring and developing leaders and organisations through coaching across Australia and the Asia Pacific region. A digital marketing focus promoting IECLs coaching and leadership courses in Australia, Hong Kong, China and Singapore.Website creation: Initially, I worked with an external design agency Haimat to complete the building of IECL's brand new website. The previous website had over 700 pages. The new website was trimmed down to 340 pages with succinct and more relevant information and content.A key part of my role was the creation and curating of written and visual web content, with a strong stakeholder management focus to ensure equal representation across the board.Managed the content marketing plan and content creation centred around IECLs core offering – coaching and leadership courses and events in Australia, Singapore, China and Hong Kong.

Sydney, Australia

Worked in the Apple Store Sydney. One of the most beautiful stores in the country. As a Business Specialist, I introduced Apple solutions, technology and services to business customers. I spent time on the sales floor, meeting first-time and current business customers and learning about their needs.Generated new leads and built relationships through in-store workshops and events. Worked with the Business team to prepare and present proposals back to customers based on their needs.Largest business event: To tie with the Govts Small Business month, I proposed, created and moderated a Business event in the Sydney Apple store that drew over 100 attendees. I interviewed three Business owners on stage about how they started their businesses from the ground up.Product launches in the Apple store is an experience like no other. Close to 5000 people over the course of the day line up to come into the store. The buzz and energy during a launch day is like being at your favourite music festival.I experienced seven (7) product launches over 3 years – 4x iPhone and 3x iPad launches including the launch of the first iPad. (And yes, I bought one on the day.)

Sydney, New South Wales, Australia

Working in the corporate head office that oversaw the management & retention of 700 franchise offices in Australia & New Zealand.My role involved being the brand custodian and to ensure each franchise office adhered to the brand guidelines. I worked closely with each franchise office to advise them on any proposed usage of the brand that wasn’t covered in the guidelines.I worked closely with the Brand strategist to formulate and implement annual brand tracking studies. LJ Hooker remained the No 1 real estate company for brand awareness, and in the top three for brands to be engaged by a landlord/vendor to sell a property.Local Area Marketing (LAM): I worked closely with the local area marketing managers to implement brand campaigns that mirrored the national brand marketing campaigns and initiatives but tailored for a local area.QANTAS Frequent Flyer partnership: Managed the QFF partnership and ran a national marketing campaign to give away 1 million QFF points. The campaign yielded a 30% increase in LJ Hooker property appraisals based on the previous year sans campaign.Brand refresh: In my first year, I undertook a brand audit and recommended a refresh of the brand to my Marketing Director, to ensure the LJ Hooker brand still remained relevant in the marketplace. LJ Hooker’s Little Girl branding (Thank you, Mr Hooker!) was highly renown and invoked an emotional connection to the brand.Following approval from the Executive team, I led a $10 million brand refresh of LJ Hooker (careful not to call it a rebrand to prevent angst or confusion amongst the franchisees) which was to reflect the one stop shop business strategy. Working with an external design agency, Cato, on design concepts. Together we presented these to the Franchise Owners Council for final sign off.Then led the roll out of the new brand livery and office signage to our 700 franchises in Australia and New Zealand. The roll out project was delivered on time and under budget (yes, under).

Sydney, Australia

Clients:Diageo – Smirnoff, Captain Morgan.Unilever – Rexona & Dove. As well as NRMA and TAB Corp.Diageo – Smirnoff & Captain Morgan: Managed the new to market pack design for both Smirnoff Twist and Captain Morgan bottles and outer wraps. Working with the designer to present design concepts to the client and coordinating focus groups for customer feedback. Not all bottle twists are the same. And it’s the same with Captains.Unilever - Rexona: Managed the new pack designs for Rexona deodorant products to commemorate Rexona’s sponsoring of the 2006 Melbourne Games. Initial brief called for one pack design for the Australian and NZ markets. However, we successfully pitched two different designs for each market to represent the patriotism of both countries. (Green and gold was never going to cut it in an All Black nation!)Unilever - Dove: Managed the new pack designs for Dove roll-on bottles. Working with the designer to present design concepts to the client and coordinating focus groups for customer feedback.Annual Reports – NRMA & TAB Corp: Working closely with my Client Service Director, I managed the development of both NRMA and TAB Corps annual reports. With meticulous attention to detail and time management to ensure everything from the report design to the financial reporting was completed and accurate. And sent to the printer by the legally mandated deadline.

[Ad agency placement + Optus head office]Agency: Initially worked in the incumbent ad agency, George Paterson Y&R and then M&C Saatchi on the Optus Mobile & Business account. I managed the printing of all Optus mobile & business instore collateral and direct mail outs packs (letters and envelopes).Game changer: Managed a $500,000 print run of Optus Zoo* which included marketing collateral, in-store mobile game & information products packs, mobile phone SIM packs, transit and outdoor advertising collateral, and direct Marketing packs.*Optus Zoo was product service that provided news, games and information via SMS text. This was a game change at the time for the Telco industry but was pre-smartphone. Optus Head office: Transitioned from the ad agency to Optus’ Head Office (North Sydney). This change of role saw me working directly with the client and manage the printing of instore marketing collateral and direct mail packs that didn’t need to go through the ad agency.

Graduate Certificate, Service Design, Distinction

Service design takes a human-centred approach to the creation and improvement of experiences by examining all aspects of a service.

Master Of Business, Marketing Strategy

The University of Sydney MBA is a general management degree that has been specifically developed to equip managers with the knowledge.

Certificate Iv, Training & Assessment

Qualified to train learners of various skill levels in Marketing, Branding, Innovation and Ideation.