My service is empathy and competency. I don't serve a project, a plan, a vision, or a business model. That is serving a process. I'm a people person first: I serve you as a person. Connection, kindness and empathy are at the heart of personal synergy. Next, is competency. I know my craft, I know my skills, I know how to communicate to compel and captivate. I also know my limits. I'm a graphic designer, I design magazines, page layouts, book covers, and ads. Nice to meet you. :) Let's connect.

Coaches leadership principles such as: personal accountability, ownership, respect, communication, social skills, integrity, empathy, trust, body language, confidence, personal awareness, initiative, decision making and much more.• Deliver dramatic, interactive, experiential role-play games, improv games and demonstrations in a fun and dynamic way so the students not only learn but truly have an experience.• Work closely with teachers, coaches and other staff members to tailor program content consistent with the variable needs of student-athletes in different sports, age groups, and learning levels.• Educate IMG Academy staff (“train the trainer”) on curriculum and training methodology.• Evaluate training effectiveness through surveys and/or follow up conversations and provide suggestions for improvement according to feedback.• Ability to work with elite and professional athletes, corporate groups, and adults on leadership and communication/media training principles.

Position required working closely with sales team, marketing department and layout department to generate effective advertising via web and print while participating in roundtable discussions to generate brand and marketing strategies along with maximizing campaign dollars. Responsible for conceptualizing, developing and executing high quality and creative materials for new and existing clients.Selected contributions:• Art department lead, producer and overseer of layout designs, preflight print-ready files for press and other print houses, photography shoots, internal promotions, advertising sales and marketing with photography department.• Displayed vision and creative direction by art directing on-site and creating sketches for photography department with clear vision for magazine feature stories, advertising clients, special sections, department pages, covers, internal materials and event promotions.• Largely contributed to the 1st place award at the Florida Magazine Association Charlie Awards competition for Best Overall Design in 2017• Leaded the design and coordinated annual multi-page travelers/visitors guide for The Bradenton Area Convention & Visitors Bureau (BACVB) which generated new earnings for company and earned the first place Charlie Award from the Florida Magazine Association. • Created and prepared web-ready banner ads, e-mail invites, internal marketing materials, event marketing campaign advertisements along with advertorial and display ads.• Worked and collaborated closely with clients to fulfill all requests and expectations for multiple projects that created repeated business and resulted in letters of gratitude and thanks for personable and professional involvement.

AKERS MEDIA GROUP2011 to 2015Senior DesignerLateral shift to senior designer to be used in greater capacity for the business by using stylized visual design skills, sophisticated and illustrative photo treatments, and design instincts to conceptualize and strategize department pages, section layouts, and feature story spreads while preflighting the magazine for print while working closely with creative officer. Selected contributions:• Undertook task to use conceptual skills to execute and design 40+ pages monthly that displayed intelligent, fresh, fun, entertaining, and conceptual story-telling-like designs for flagship magazine. The magazine elevated in popularity, gained positive community praise, and was voted the best overall magazine in the state by The Florida Magazine Association for third consecutive year crediting it with multiple design awards.• Assumed responsibility for conducting photo shoots throughout the community during events and in-house studio shoots, eliminating overhead costs of freelance photographers during tight deadlines.• Work closely with photographer by supplying concepts and hand-drawn sketches to help create affective and complete designs so model, client, and photographer experience comfortable, positive, and productive photo sessions. • Spearheaded re-design and art directed photography for a once bland and stale 4-page fitness section into a visually striking and engaging segment that received praise among community, publisher, and peers which transformed into a staple of the magazine and highlight of the publication. • Credited with design work and conceptual contributions earning Charlie Awards from the esteemed Florida Magazine Association for the past two years.• Volunteer hands-on training and assistance to Production Manager in developing software skills, layout aesthetic, print production, and preflighting for final print.

Art DirectorOriginally invited to design in-house as a freelance designer/production artist to produce ads for clients and create feature spread layouts, department pages, and illustrations in art department but quickly promoted full-time as a result of work ethic, camaraderie, positive customer feedback, and design skills to become Art Director for a newly commissioned magazine. Art directed, managed, participated in all projects and creative planning, design execution of layouts using Photoshop, Illustrator, and InDesign, coordinated with clients and external agencies in the development of advertisements while art directing photo sessions, handled preflight maintenance for final press printing using web based platform for digital uploading. Created quality advertisement designs to sustain client base that generated repeat business and also influenced clients to purchase premium upgrades that brought in more than $20,000 in return.Selected contributions:• Quickly earned credibility with senior executives and team by leading and managing within tight deadlines, working closely with senior editor and publisher to execute creative concepts and story ideas, attended advisory board meetings to establish professional perspectives in forward thinking and overall development, practiced a steady calmness and good attitude assisting difficult clients while also volunteering extra time assisting art department during late night deadlines. • Actively involved with senior editor and executive staff to meet and concept cover designs, future editorial content, story ideas, and feature story designs.• Elevated company revenue with a highly praised 8-page advertisement design for a reputable cancer center who extended their 1-month contract to a 12-month contract within 72-hours which generated roughly $10,000 dollars per month for a year.

Initially hired to design layouts for daily newspaper, then promoted after 4 years to design for 130-page monthly magazine due to successful and award-winning designs created for newspaper pages. Participated in project and creative planning, design layouts, executed designs using Photoshop, Illustrator, and InDesign, managed vendors and external agencies, overseen photo shoots, and formatted document proof and preflight process for printing. Also handled special design projects such as creating graphic wraps for radio station van and event booths.Selected contributions:• Revitalized outdated newspaper by suggesting redesign of lifestyle section. Subsequently asked to redesign additional pages and feature pages that resulted in receiving 10 awards from state competitions due to the new look in the span of 3 years.• Spearheaded design and development of new hyper-local pull-out section for newspaper. Led cross-functional team to conceive, design, and produce section that generates up to $110,000 per issue. Contributions included creating name, brand, content strategy, logo, and page layouts.• Received 10 design awards between 2008 and 2011 for full-page feature layouts and photo illustrations for riveting stylized movie poster designs for entertainment/film page with sensitivity to local taste and demographic.• Designed special 10-year anniversary edition of newspaper incorporating archived photos and a graphical timeline illustrating the publication’s story. • Transformed local 16-page annual football special section tab by designing a modern, robust, and conceptual insert that soared in popularity it expanded to a 26-page section due to local business interest to purchase more advertising space.• Designed hand-illustrated 8-page spread within short 3-day time frame, creating 11 cartoon illustrations.