- Led strategy and management of multi-million-dollar digital experience initiatives across healthcare, finance, and non-profit sectors, driving product innovation, customer engagement, and delivering impactful, data-driven solutions that enhanced user experiences and business outcomes- Successfully executed market research, including competitive analysis and strategic planning, for healthcare institutions such as Rush University, UF Health, and BayCare, driving data-driven insights to inform product strategies and enhance market positioning.- Developed strategic partnerships with specialized marketing firms in AR/VR and Affiliate Marketing, enabling innovative solutions that enhanced customer engagement and expanded market reach across multiple industries.- Managed multiple technical and creative firms across three time zones to successfully support the development and launch of a Gen Z edtech nonprofit platform, ensuring seamless collaboration and timely delivery of the project.- Managed multi-million-dollar and annual deals by directly overseeing budgeting, scoping work, and collaborating with legal counsel and client executive teams, ensuring smooth negotiations and successful project execution.- Designed and implemented strategy and operations for a new business development department, successfully increasing pitch conversion by 65% and closing 3 major deals within 9 months, driving significant growth for the company.

* Led the design and development of a project-based estimation tool for agencies, validating solutions with early adopters in software development and creative studios.* Conducted market research and 50+ customer interviews, gathering 100s of feedback items and refining product positioning to create a comprehensive product roadmap.* Designed and managed a daily design thinking process, collaborating with stakeholders to ideate, test, and iterate on solutions, resulting in a working prototype and beta version.* Delivered an intuitive estimation tool, integrating time-tracking data to help agencies estimate project costs more accurately, improving pricing and bid-building.* Established a design system and component library in Figma, standardizing UI components and ensuring visual consistency, streamlining development and team collaboration.* Built a comprehensive product backlog in Productboard, prioritizing features by effort and impact, enabling seamless communication between design and engineering.* Collaborated with a legacy media and education company to design a new product aimed at Netflix-type consumers, delivering a competitive analysis, market research, and interactive prototype.* Conducted competitive analysis of leading educational platforms, identifying user pain points and opportunities to enhance the user experience, informing the product’s differentiation strategy.* Led ideation and design of key features, including onboarding, celebrity engagement, and community-based activities, presenting sketches and wireframes to the executive team.* Directed the UX design team in developing an interactive prototype for web and mobile experiences, enabling executives to demo the product to stakeholders.* Delivered an interactive mobile app prototype featuring thought-provoking courses led by high-profile instructors, helping the company expand its market share in media and education while maintaining its 100-year legacy.

- Conducted comprehensive market research and built a customer development program to validate and refine product positioning and value proposition, ensuring alignment with market needs and driving product success.- Ideated, designed, and delivered a product prototype and beta version, while simultaneously testing against two customer segmentations to ensure market fit and optimize product performance.- Delivered a comprehensive report and strategy outlining where to pivot and identifying innovative ways to demonstrate value in a previously non-existent market, enabling the product to gain traction and find its niche.- Delivered a successful product marketing strategy that increased webinar attendance by 60% month-over-month and boosted marketing qualified leads (MQLs) by 800%, driving significant growth in customer acquisition and engagement.- Onboarded two enterprise customers during the initial product beta stage, gathering valuable feedback and ensuring early adoption to refine and enhance product features for broader market readiness.

- Directed product strategy for a B2B fintech platform, focusing on expanding the product offering and enhancing user adoption.- Conducted in-depth market analysis and competitive research to align product features with industry trends and customer feedback, driving growth and improving revenue.

- Increased expansion revenue by 8% and reduced customer churn by 74%, driving product lifecycle management and optimizing product-market fit.- Developed a product roadmap focused on launching new features that enhanced product performance and ensured compliance with industry regulations.- Led product management at TitleCapture, overseeing issue management and collaborating closely with sales, marketing, and finance teams to ensure alignment with business objectives and successful product delivery.

- Provided strategic product leadership for SaaS and fintech platforms, specializing in scaling products from MVP to enterprise solutions.- Led product design sprints and collaborated with cross-functional teams to refine user experience, drive customer adoption, and improve go-to-market strategies.

- Led the design and implementation of a virtual coaching solution, transforming Butterfly from a survey tool into a platform that turned real-time employee feedback into customized leadership training for millennial managers.- Onboarded one of the largest employers in the world, validating the product’s scalability and impact on leadership development at a global scale.- Mentored product and project managers, providing guidance on best practices for product development and project execution, which contributed to the successful delivery of high-impact solutions and the professional growth of the team.- Directed the creative team, overseeing the development of innovative designs and user experiences, ensuring alignment with product goals, and delivering visually impactful solutions that enhanced user engagement and satisfaction.- Provided strategic direction on technical scalability and feasibility, collaborating closely with engineers and data scientists to ensure that product solutions were technically sound, scalable, and aligned with long-term business objectives.- Implemented a robust quality assurance system, ensuring product reliability and performance by establishing processes that identified and resolved issues early, leading to consistently high-quality deliverables and improved customer satisfaction.- Implemented a scalable design system, standardizing UI components and workflows to ensure product consistency, streamline development, and enhance collaboration between design and engineering teams.

As a member of Butterfly's advisory board, I was asked to attend occasional face-to-face and teleconferences. I provided the co-founder's guidance concerning the company, research, and product development and marketing activities. Part of my contribution was to assist, guide their research, evaluate results, review their product designs and strategies.

- Founding technical leader, built and scaled the system to enterprise readiness, successfully supporting some of the largest companies in the world and ensuring the platform met the rigorous demands of global enterprises.- Implemented strong cybersecurity operations and technology, ensuring compliance with the rigorous security requirements of large enterprise customers and safeguarding sensitive data across all systems.- Built a large-scale engineering and quality assurance team in Serbia, growing the team from 2 contractors to 50 members, effectively scaling operations to support global product development and delivery.- Contributed to Series A and B fundraising, playing a key role in securing investment by presenting technical vision and product strategy, which helped raise significant capital to fuel company growth and product development.- Managed and directed internal and external marketing efforts, achieving significant brand growth that led to becoming the #2 video interviewing platform in the HR tech industry at the height of 2015.- Managed and developed employees across marketing, design, and engineering, fostering their professional growth and building a high-performing team that consistently delivered innovative solutions and contributed to company success.- Key contributor to board quarterly reviews, providing strategic insights and updates on product development, operations, and business performance to inform decision-making and drive organizational growth.- Collaborated directly with the CEO, sales, and customer success teams, aligning product strategy with business objectives, driving customer satisfaction, and supporting revenue growth initiatives.

Co-founder of Resoomay.com:Resoomay provides a plug-in for companies to leverage video as a content creation tool for marketing, hiring, and selling.

- Provided Lead Developer/Architect services as a freelance consultant, gathering the right resources and collaborating with clients like Arnold, Make Magazine, Lead Dog Marketing, and Paperless Post to meet project goals.- Architected system frameworks and application infrastructures for clients such as YMCA’s Children campaign, Simeon Rice, Form Factor, Bic Razors, and the New Yorker, ensuring scalable and efficient solutions.- Developed and launched a portfolio site for the former chairman of Leo Burnett, utilizing AS3 and Flash Player 10 API to create an elegant, clean design. Delivered a smooth, interactive experience for showcasing classic video spots without the use of Papervision.- Designed and launched MetroLoftNYC.com, creating an elegant and interactive user experience that reflects the essence of downtown NYC, utilizing the Flash IDE with custom animation scripting.- Developed a micro-portfolio site for L.A. graphic designer and actor Kyle Marvin, using jQuery, CSS, and HTML to create a visually engaging and responsive platform showcasing his work, including projects featured at Cannes, Sundance, SXSW, and Tribeca.- Developed and launched RebeccaMinkoffStore.com, utilizing Django, jQuery, and pure CSS to create a feature-rich e-commerce platform, including functionalities for gift certificates, product management, customer order tracking, and purchase history, enhancing the overall shopping experience.- Led the web development of a private, members-only website for the Adidas Footballer’s League, overseeing all technical aspects of the project and ensuring a secure, seamless user experience for exclusive member access.- Led the technical development of Amtraktoparks.com, utilizing Python/Django for the content management system, Flex 4.0 for front-end development, and pyAMF for data communication, along with Adobe Catalyst and Flash CS4 for animations and component skinning.

- Directed and developed technology strategies for leading global fashion brands at Chandelier Creative, translating complex business requirements into marketable and user-friendly solutions.- Managed cross-functional teams, including developers, project managers, and content coordinators, while ensuring all projects stayed within budget and met client expectations.- Won a Webby Award for Chandelier’s promotional site.- Led the successful launch of Claires.com, a major collaborative initiative with Chandelier Creative and Razor 360, overseeing the development process and ensuring a seamless and engaging user experience for the global retail brand.- Developed Claire’s Wall of Fame Facebook Application, allowing users to submit and share their Halloween costumes and gather votes from friends and family, using Ruby's Sinatra and Facebook's Graph API to create an engaging and interactive experience.- Led the development of Club Monaco's blog site, utilizing HTML5 and a custom tiling algorithm for smooth functionality, while collaborating with Chandelier Creative to design, curate, and deliver a seamless experience combining intuitive design and engaging content.

* Successfully launched and featured a game on Yahoo! Games, generating excitement and visibility, while simultaneously leading the development and release of Game 2, scheduled for launch within a week.* Led the development and launch of Wunderman.com, utilizing Flex 3.0, Cairngorm, Papervision 3.0, and Degrafa to create dynamic content modules and an optimized AS3 video player for the "Like it. Take it" feature, successfully completing the project within a 4-week timeline alongside a small team of developers.* Developed and launched a pro bono website for Central Park, designing an accurate navigational map with custom scrolling functionality. Managed complex features such as a loading map queue and navigational mini-map, ensuring seamless user experience and precise view alignment.* Designed and implemented Flash animation for Bulleit Bourbon's mini-shop landing page, enhancing the user experience and contributing to the successful launch of the online store.

- Demonstrated a willingness to learn by continuously improving and developing flash-based components and rich internet applications, enhancing software systems for Starwood brands like Sheraton, W, Le Meridien, and Westin.- Led site redesign efforts by applying computer science principles and collaborating with vendors like Avenue A/Razorfish, Domani Studios, and RDA, ensuring the smooth integration of advanced software systems.- Conducted "Lunch and Learns" to share knowledge and best practices, while creating detailed documentation of Starwood’s proprietary software systems, facilitating better collaboration and learning for both internal teams and outside vendors.

Graphic design, web design and development