Anthony Contoleon Email & Phone Number

Brisbane, Queensland, Australia

Projects* Automated sales anomaly detection and analysis* Automated data quality monitoring* Propensity modelling using Tensorflow* Time series predictive modelling* Migrating Web Analytics reporting to Dataform & bigquery* Migrating Web Analytics platforms to Google Analytics 4Responsibilities* Develop and maintain automated visualisations, reporting* Development and expansion of web analytics * Manage multiple predictive and classification models* Monitor and manage web analytics data quality* Create ad-hoc visualisations, reports & analysis

Brisbane, Australia

Achievements:* Transition from Adobe Analytics to Google Analytics Premium with minimal disruption to reporting* Transition from Dynamic Tag Manager to Signal with minimal disruption to tracking* Implemented predictive modelling for daily sales across multiple productsProjects:* Migrating web tracking from Adobe Analytics to Google Analytics* Migrating analytics tags from Dynamic Tag Manager to Signal* Support SEO through developing text analysis tools* Support target setting and tracking by forecasting expected sales based on historic performance* Exploratory analysis on consumer behaviour using web and backend data* Analysis projects using classification, regression, time series, survival, ANOVA and hypothesis testing techniques.Responsibilities:* Develop and maintain automated reports* Plan & develop reporting capabilities using GAP & internal data sources* Provide adhoc reporting via Google Analytics, API Data sources, Big Query & other data sources* Ensure the Google Analytics Premium (GAP) implementation supports business needs* Supporting the reporting & optimisation needs of other areas of the business via web analytics

Brisbane, Australia

Projects* Researching new media buying opportunities* Building reporting interface across multiple APIsResponsibilities:* Develop reporting solution integrating multiple data sources* Develop analysis tools to support media buying activity.* Prototyping data integration between internal & external systems* Manage, set up media buy & optimise campaigns

Achievements:* Minimised impact on account performance in SEM agency transition (May - June 2014)Projects:* Qlikview multi-brand SEM dashboard prototypeResponsibilities:* Work with agencies and other stakeholders to develop SEM strategies * Paid Search Analytics Analysis* Management of SEM projects* Web Analytics Analysis

Stones Corner

Helping small to medium enterprises develop Search Engine Marketing campaigns to create value for key stakeholders.Responsibilities: * Developing SEM, SEO, Social Media and other online advertising campaigns * Web Analytics Analysis * Paid Search Analytics Analysis * Management of multiple client sites and campaigns

Achievements: * Established new in-house eDM program * Increased organic search traffic two years running by over 20%* and 33%** * Increased size of organic search query space by over 31%** * Manged the development and deployment of a new white label booking system * Developed a number of product specific sites * Developed Social Media presence and inbound traffic * *Based on 08-09 **Based on 09-10Responsibilities: * Developing SEM, SEO, Social Media and other online advertising campaigns * Web Analytics Analysis * Paid Search Analytics Analysis * Management of: o http://www.greyhound.com.au/ o http://www.greyhoundfreight.com.au/ o http://www.greyhoundcommercial.com/ * Development of creative materials * Management of SEO, SEM and Social Media projects

Responsibilities:- Design and copy for banner ads, eDM and minisites- Optimisation and deployment of sales and traffic generation pages- Managing and deploying updates for CMS-driven sites- Video editing, specialising in short cuts for advertising, and mini-features- HTML and CSS design work including integration with MYSQL and XML components- Flash creation and editing, including Actionscript

Contract/freelance Web/Graphic design, local and international clients. Produced sites and advertising materials.

Master’S Degree, Applied Statistics

Key learning outcomes - Ability to perform statistical analysis - Ability to apply statistical analysis to real world situations.

Bachelor Of Business, Electronic Business

Key learning outcomes: - Thorough grounding in business and IT fundamentals - Advertising execution knowledge - Statistical analysis.