Anthony Price personal email
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I run product strategy at HomeStory, a white-labeled mortgage platform for the largest lenders in the nation. I have spent my career building software for major brands such as Chase, Pennymac, SoFi, JDPower, Car&Driver, and a dozen more of the world's greatest enterprises. My role is to make my partners successful. At HomeStory, this means increasing partner conversion through their mortgage funnel, resulting in more funded loans and a better customer experience. The HomeStory platform delivers a 6x increase in mortgage pull-through from prequalification to funded loan.
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Senior Director Of Customer ExperienceHomestory Sep 2024 - PresentAustin, Texas, United States -
Product StrategyHomestory Sep 2021 - PresentAustin, Texas, United States• Lead M&A deal to acquire industry competitor HomeCaptain• Own product sales cycle, partner onboarding, account delivery, and optimization of 5 major mortgage partners • Increase total program reach by over 50M households (30%+ increase) • Maintained 100%+ year-over-year growth rate -
Senior Product ManagerHomestory Sep 2019 - Sep 2021Austin, Texas, United States---Own, analyze and optimize the entire HomeStory conversion funnel. Delivered 20+ tests in 2021, resulting in:• 213% increase in lead volume at the top of the HomeStory funnel• 40% month over month lead to enrollment growth rate • 97% reduction in the time it takes to connect an enrolled customer to an agent• 33% reduction in customer support escalations---Successfully expand key partner relationships to increase top-of-funnel growth and overall program adoption.• Experienced account manager working with major industry partners • Comfortable working with ambiguity and complex problems• Experience in both the enterprise and consumer products• Work with cross-functional teams (business, product, development, UX, analytics) every day to build and execute on product roadmaps, prioritize backlogs, write user stories and set product direction• Work with cross-functional teams to identify future product opportunities---Design-driven product philosophy• Strong understanding of design thinking and design process• Perform and leverage user research to guide product strategy• Strong understanding of, and experience with UX design across both mobile, and desktop environments• Regularly lead internal product workshops (design sprints) to innovate on new and existing products -
Product ManagerVast (Acquired By Vroom Jan 2021) Jan 2019 - Sep 2019Austin, Texas, United StatesDeliver 2 data driven products from 0 to 1 for our core CarStory partners. • Lead user research and design for JDPower.com's new pricing analytics • CX Product Manager on Car&Driver BuyQ app. • Build multiple marketing campaigns that drove incredible gains in user engagement. normalized campaign results: 1) 20% growth in product usage 2) 90% lift user enrollment• Work with design director to innovate on a core product offering resulting in a 600%+ increase to our lead form conversion rate -
Sr Product DesignerVast (Acquired By Vroom Jan 2021) Apr 2016 - Dec 2018Austin, Texas, United StatesCarStory is an artificial intelligence company that provides both consumer and enterprise solutions to the automotive industry.• Product Design Lead on a Fortune 10 Banks new car buying concierge program• Product Designer on JDPower.com's new automotive marketplace (https://www.jdpower.com)Day to day• Help to create and maintain a consumer-grade library for our suite of products• Provide highly detailed production assets including working prototypes for testing and concept validation resulting in increased innovation with a reduced downside in implementation• Constantly strive to pursue business objectives while never compromising on consumer experience• Provide seamless experiences across desktop, tablet, and mobile devices• Work closely with both data science and engineering teams in order to deliver products that most effectively leverage our entire tech stack• Product specs/designs are crafted with engineering at top of mind• Perform/lead regular design reviews and deep product critiques in order to iteratively improve the consumer experiences• Establish comprehensive marketing automation campaigns from top to bottom of the conversion funnel> Increasing overall user engagement of our dealer tools by over 20%The product is always "Better done than prfect" -
User Experience DesignerVast (Acquired By Vroom Jan 2021) Apr 2014 - Apr 2016Austin, Texas, United StatesVast is an artificial intelligence company focused on delivering solutions to both the automotive and real estate industries. As a UX researched I helped define brand and executed on regular user/ market research.I designed the consumer interaction and user experience of the first versions of the HomeStory Connect App.Other tasks included:- Owning wire-flows and IA of the HomeStory products- Work closely with SME's to better understand the problems we were solving- Identify opportunities- Work closely with product and engineering across web & mobile- Deliver production level assets to stakeholders- Spec and manage all interaction design assets through the development life cycle
Anthony Price Skills
Anthony Price Education Details
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Liberal Arts And Sciences, General Studies And Humanities -
Front End Web Development -
User Experience Design -
Graphic Design
Frequently Asked Questions about Anthony Price
What company does Anthony Price work for?
Anthony Price works for Homestory
What is Anthony Price's role at the current company?
Anthony Price's current role is Building great products that solve big problems.
What is Anthony Price's email address?
Anthony Price's email address is an****@****ail.com
What is Anthony Price's direct phone number?
Anthony Price's direct phone number is +151281*****
What schools did Anthony Price attend?
Anthony Price attended The University Of Texas At Austin, General Assembly, General Assembly, Texas Christian University, Westlake High School.
What are some of Anthony Price's interests?
Anthony Price has interest in Children, Civil Rights And Social Action, Education, Arts And Culture, Health.
What skills is Anthony Price known for?
Anthony Price has skills like User Experience, Teamwork, Social Media, Adobe Creative Suite, Information Architecture, User Interface Design, Marketing, Team Leadership, Wire Framing, Wordpress, Interaction Design, Sketch.
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Anthony Price
Senior Vice President - Finance, Accounting & Adminstration At Bio-Path Holdings, Inc.Spring, Tx -
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Anthony Price
Hillsboro, Oh -
Anthony Price
Nashville Metropolitan Area3yahoo.com, michaels.com, kirklands.com6 +161566XXXXX
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