Senior leadership team member working to improve and scale the company while building a culture of innovation through a systemized method of testing and change management* Identify market gaps and spot opportunities to develop and/or leverage new tools, products & workflows.* Leads digital transformation and technology transformation* Manage IT / Tech department* Drove a pivot from creative photography company to a tech company specializing in CGI, motion & photography to solve our clients brand & product imagery needs* Directed cloud migration (AWS) to enable efficient scaling with virtual computing, virtual storage and virtual rendering - on demand* Manage cross-functional teams driving awareness, buy-in and collaboration through change-management* Product development and project management leadership spearheading continuous improvement* Identify, track, and manage project risks, issues, dependencies and contingency plans* Manage teams and streamline production workflows

* Manage the design, promotion and dissemination of chapter events & news* Spearheaded the launch of the chapter's new website: - Design - Functionality - UI/UX* Chapter Leader - Representing the chapter and presenting at national events & conferences

Senior leadership position helping to develop our most innovative and strategic client engagements, while serving as a thought leader within the organization and industry. Work in tandem with creative and technology teams to help deliver strategic and tactical business solutions.* Develop Marketing & Technology strategies for multi-$B corporations surrounding: - Digital Transformation - Digital Marketing - Content Marketing - Web - Mobile - Branding* Drive business and thought-leadership by creating an iOT consortium through development of strategic and tactical partnerships* Drive discovery, requirements and goal sessions with C-Suite to Delivery, insuring focus on the best business use-case solution* Simultaneously support multiple engagements while managing business components and insuring that delivery teams are functioning at a high level* Participate in client engagement steering committees to set expectations and manage issue resolution* Develop presentations, case studies, white papers, conference panels, etc...

Reported directly to the Executive Director of Multichannel Content Marketing, launched the mobile department from its inception with a team of three, while developing strategy and managing development of all consumer-facing mobile app and web products with a $1M+ budget. Engaged the various institutes to translate business needs into innovative strategic and tactical digital solutions. Managed two individuals.• Nationally recognized as an industry leader for the 2016 Mobile Champions by Mobile Strategies 360.• Spearheaded the development and launch of the largest industry-leading suite of mobile apps (18 unique / 30 total versions), which was nationally recognized by Internet Retailer and Mobile Strategies 360. http://my.clevelandclinic.org/mobile-apps• Launched first-in-market, consumer-facing, personalized content marketing and access app, which positioned the organization as a technical and content leader while driving brand recognition.• Launched the GetThere wayfinding web app. Successfully piloted a beacon-based in-app messaging platform and drove the use of new wayfinding and messaging technology, including magnetic anomaly positioning and geo-fencing.• Tasked by CMO to start a 13K webpage responsive design project, which would appropriately deliver the entirety of content to any size device / screen in an easy-to-read / use manner.• Founded and managed the enterprise-wide Mobile Center of Excellence; a 12-person leadership and governance group tasked with vetting emerging development concepts and guiding product development.• Championed the shift to a service-oriented architecture and drove the development of a MBaaS, along with a series of APIs and Web Services.• Established a suite of enterprise mobile app development guidelines, processes, and branding standards, which ensured that the quality, integrity, and identity aligned with the world-class quality of care.• Utilized Google Analytics to measure usage and support feature changes.

Structured and implemented the initial digital web and social media strategy for the company launch and its complete end-to-end solution for selling online in China.• Worked with CEO (Frank Lavin, former U.S. Ambassador & Undersecretary of Commerce for International Trade) and COO to plan and develop a comprehensive web, social, and PR presence.• Planned promotional activities and appearances according to launch timing.• Successfully helped launch the website tying in end-to-end logistics systems and a customized management database.

Key start-up role tasked with developing business strategy, branding, digital marketing, initiating and closing business opportunities, directing development and project management teams, while managing client projects, expectations, and internal business groups. Managed a team of 20 developers, designers, and project managers.• Initiated client relationships and managed accounts, including Cleveland Clinic, Unicef, The Rock and Roll Hall of Fame & Museum, Brigham Young University, London Book Fair, Michael Ruhlman, TMG / WebMD, BookExpo America, Lori Foster - NYT Best-Selling Author, and Reed Exhibitions.• Translated client business needs to a team of developers, designers, and project managers in order to arrive at product and solution proposals.• Worked with CEO and President to launch revenue-generating product lines and marketing solutions.• Implemented multi-tiered social media strategy for the company.

Creatively maximized awareness and sales of product through integrated physical and digital marketing campaigns, promotions, merchandising, and account management at retailers ranging from big box chains, including Walmart, Target, and Best Buy, to the likes of Borders, Barnes & Noble, FYE, and independent accounts.• Awarded Sony Music Sales & Marketing Person of the Year and Sony Music Distributor of the Year for consistently achieving sales and marketing goals, which contributed to gold and platinum-level sales for developing and legacy artists.• Grew sales in the Midwest market by 15% - 25% each year.• Consistently negotiated gratis signage positioning and product placement at retail via favorable client relationships saving over $500K annually.• Managed and trained reps in key college markets to broaden product exposure, both at traditional retail and at online social networking sites.• Arranged artist and product exposure events with key clients, media, and the public.• Introduced a sales analysis tool, which led to a 20% increase in catalog product sales.• Led public relations efforts, resulting in local network and print media coverage.

Oversaw artist marketing, and merchandising direction and strategy, including pricing, product placement, and promotion for Sony Music labels. Grew relationships with retail accounts to promote label priorities and maximize sales. Integrated marketing plans with account programs to secure featured placement and exclusive promotional consideration.• Awarded Sony Music Field Marketing Representative of the Year for consistently developing marketing campaigns which fueled gold and platinum-level sales for several developing and legacy artists.• Conducted trade show and client sales presentations further building brand and product affinity.• Increased pricing and positioning compliance by nearly 100% at over 100 top retail accounts.• Implemented cost-effective promotional and merchandising campaigns, saving thousands of dollars.

Managed logistics of collateral, sales tools, and promotional items, enabling sales and marketing effectiveness.• Expanded supply of sales tools to vendors, retailers, and marketing departments by 50%.• Streamlined distribution within branch system to help increase sales by 15% each year.