Anthony Crivello Email & Phone Number

Cottage Grove, MN, US

• Lead strategic initiatives to optimize lead generation and conversion using digital strategies.
• Evaluate and suggest improvements for placement, assets, and procedures to boost effectiveness.
• Promote collaboration with internal teams to implement proposed enhancements.
• Develop and execute innovative digital marketing campaigns to effectively reach and engage target audiences, driving lead generation and brand awareness for Renewal by Andersen's products and services.
• Identify, prioritize, and execute measures to enhance user experience and conversion rates across digital channels.
• Leverage expertise in web, social media, and email platforms, focusing on analytics, conversion best practices, content strategy, and SEO.

Waukesha, WI, US

• Utilized Salesforce Marketing Cloud to automate emails, customer retention and send customized messages to customers.
• Created, executed, and analyzed digital lead generation activities.
• Understand and interpret metrics to drive continual improvement and make changes to campaigns.
• Worked with the digital planning team to provide customer voice and environment perspective.
• Developed and implemented digital marketing strategies to increase online visibility and drive customer acquisition for Generac Power Systems.

Waukesha, WI, US

• Developed and implemented strategies to optimize digital marketing campaigns and increase customer engagement and conversion rates.
• Analyzed website track trends and user behavior to optimize website performance and improve conversion rates.
• Conducted market research to identify new digital lead generation opportunities and potential customer segments for Generac Power Systems.
• Collaborated with cross-functional teams, including sales, product, and customer service, to ensure that marketing campaigns align with overall business objectives and drive customer acquisition and retention.
• Stayed up-to-date with the latest trends and best practices in digital marketing to ensure the effectiveness of campaigns and strategies for Generac Power Systems.

Beloit, WI, US

• Developed a clear content marketing strategy for each of our global business segments and ensured cohesiveness on our shared corporate website.
• Extracted, compiled, tracked, and analyzed data in CRM to generate reports on weekly, monthly, and quarterly cadence.
• Moderated all inbound mentions of the brand across social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube).
• Coordinated with cross-functional teams to identify and implement process improvement initiatives to enhance customer experience and satisfaction levels.
• Provided exceptional customer service and resolved customer inquiries and issues in a timely and professional manner to ensure customer satisfaction.
• Collaborated with the sales team to identify opportunities to upsell and cross-sell products and services to existing customers to maximize revenue potential.

Waukesha, WI, US

• Assisted Product Managers with the development and sourcing of new products from concept to delivery.
• Reviewed purchase requisitions daily to determine products to buy.
• Monitored part schedules to meet change order requirements and implementations.
• Collaborated with the sales team to identify and pursue new business opportunities.
• Managed client relationships by providing excellent customer service and addressing any concerns or issues promptly and effectively.
• Coordinated with the production team to ensure timely delivery of products.

Greenfield, WI, US

• Imported CRM customer data into Salesforce.com using proprietary tools.
• Conceptualized and wrote project briefs to jump-start the work of vendors and stakeholders.
• Oversaw both inbound and outbound marketing campaigns to generate new business and support partner and sales teams.
• Developed and maintained strong relationships with key stakeholders, including vendors, partners, and sales teams, to ensure successful project execution and customer satisfaction.
• Developed and executed strategic account plans to drive customer engagement and increase sales revenue.
• Identified cross-selling and upselling opportunities to maximize account revenue.

• Developed and executed strategic account plans to drive customer engagement and increase sales revenue.
• Identifying cross-selling and upselling opportunities to maximize account revenue.
• Analyze market trends and competitor activities to identify potential business opportunities and provide strategic recommendations to increase market share.

St. Louis, MO, US

• Handled cash transactions by making bank deposits and monitoring the Profit & Loss statements to ensure correct accounting records.
• Analyzed and comprehended complex financial data and recommended appropriate financial solutions.