Anthony Crivello Email & Phone Number

Cottage Grove, Mn, Us

• Lead strategic initiatives to optimize lead generation and conversion using digital strategies. • Evaluate and suggest improvements for placement, assets, and procedures to boost effectiveness. • Promote collaboration with internal teams to implement proposed enhancements.• Develop and execute innovative digital marketing campaigns to effectively reach and engage target audiences, driving lead generation and brand awareness for Renewal by Andersen's products and services.• Identify, prioritize, and execute measures to enhance user experience and conversion rates across digital channels. • Leverage expertise in web, social media, and email platforms, focusing on analytics, conversion best practices, content strategy, and SEO. • Generate recommendations, support implementation efforts, and conduct post-implementation analysis to measure effectiveness. • Augmented digital marketing proficiency through personalized engagement initiatives.• Crafted a comprehensive roadmap, governance framework, and documentation package to support ongoing personalization endeavors.

Waukesha, Wi, Us

• Utilized Salesforce Marketing Cloud to automate emails, customer retention and send customized messages to customers.• Created, executed, and analyzed digital lead generation activities.• Understand and interpret metrics to drive continual improvement and make changes to campaigns.• Worked with the digital planning team to provide customer voice and environment perspective.• Developed and implemented digital marketing strategies to increase online visibility and drive customer acquisition for Generac Power Systems.

Waukesha, Wi, Us

• Developed and implemented strategies to optimize digital marketing campaigns and increase customer engagement and conversion rates.• Analyzed website track trends and user behavior to optimize website performance and improve conversion rates.• Conducted market research to identify new digital lead generation opportunities and potential customer segments for Generac Power Systems.• Collaborated with cross-functional teams, including sales, product, and customer service, to ensure that marketing campaigns align with overall business objectives and drive customer acquisition and retention.• Stayed up-to-date with the latest trends and best practices in digital marketing to ensure the effectiveness of campaigns and strategies for Generac Power Systems.

Beloit, Wi, Us

• Developed a clear content marketing strategy for each of our global business segments and ensured cohesiveness on our shared corporate website.• Extracted, compiled, tracked, and analyzed data in CRM to generate reports on weekly, monthly, and quarterly cadence.• Moderated all inbound mentions of the brand across social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube).• Coordinated with cross-functional teams to identify and implement process improvement initiatives to enhance customer experience and satisfaction levels.• Provided exceptional customer service and resolved customer inquiries and issues in a timely and professional manner to ensure customer satisfaction.• Collaborated with the sales team to identify opportunities to upsell and cross-sell products and services to existing customers to maximize revenue potential.• Created and delivered engaging and informative customer training materials to enhance customer knowledge and usage of our products and services.

Waukesha, Wi, Us

• Assisted Product Managers with the development and sourcing of new products from concept to delivery.• Reviewed purchase requisitions daily to determine products to buy.• Monitored part schedules to meet change order requirements and implementations.• Collaborated with the sales team to identify and pursue new business opportunities.• Managed client relationships by providing excellent customer service and addressing any concerns or issues promptly and effectively.• Coordinated with the production team to ensure timely delivery of products.• Assisted in the development and implementation of marketing and promotional campaigns to increase sales and brand visibility.• Assisted in the development and implementation of product training programs for the sales team and clients to increase product knowledge and sales effectiveness.• Analyzed market trends and competitor activities to identify potential business opportunities and makerecommendations to the sales team.

Greenfield, Wi, Us

• Imported CRM customer data into Salesforce.com using proprietary tools.• Conceptualized and wrote project briefs to jump-start the work of vendors and stakeholders.• Oversaw both inbound and outbound marketing campaigns to generate new business and support partner and sales teams.• Developed and maintained strong relationships with key stakeholders, including vendors, partners, and sales teams, to ensure successful project execution and customer satisfaction.• Developed and executed strategic account plans to drive customer engagement and increase sales revenue.• Identified cross-selling and upselling opportunities to maximize account revenue.• Analyzed market trends and competitor activities to identify potential business opportunities and provide strategic recommendations to increase market share.

• Developed and executed strategic account plans to drive customer engagement and increase sales revenue.• Identifying cross-selling and upselling opportunities to maximize account revenue.• Analyze market trends and competitor activities to identify potential business opportunities and provide strategic recommendations to increase market share.

St. Louis, Mo, Us

• Handled cash transactions by making bank deposits and monitoring the Profit & Loss statements to ensure correct accounting records.• Analyzed and comprehended complex financial data and recommended appropriate financial solutions.