Anthony Cullen Email & Phone Number

• Manage the rolling marketing calendar, budgets, marketing assets, and execution of all company marketing initiatives.
• Plan and contribute directly to short, medium, and long-term business strategies with high-level stakeholders.
• Manage a creative team and work with them directly to service different areas of the business as well as external clients.

Melbourne, Australia

• An operational marketing role that involved management of the rolling marketing calendar and execution of all associated activities including but not limited to; promotional campaigns, new product launches, trade.
• Worked alongside product managers and national account managers to drive channel strategies and new product launches within the Australian and New Zealand retail hardware markets.
• Acted as project lead on the development and integration of a new company website and SAP-connected customer portal on the Magento 2 platform. This involved coordinating stakeholders from multiple areas of the business.

Melbourne, Australia

• Coordinated with key suppliers to drive promotional strategies across several product categories whilst managing their expectations. In particular, my work with Pantone and Kodak delivered significant growth in.
• Managed several key accounts and used direct selling and relationship management to win large-scale business.
• Assisted in marketing strategy development and execution by contributing ideas and building out campaigns in addition to; copywriting managing advertising material, and media buying.
• Instrumental in the successful development and launch of a new product category involving CNC cutting machines.
• Planned, promoted, and executed trade show initiatives and several event activations at industry nights.

Melbourne, Australia

• Planned, built and launched a locally focused, Pantone Australia website to act as a beacon for all Pantone information and purchases in the ANZ market. This was one of the very first agent-created sites in the world.
• Realigned SEAGA’s digital strategy which included; overhauling all SEO and SEM activities and operations, rebuilding the company website to better represent the brand, and showcase our offerings.
• Acted as project lead on the acquisition of a small Pantone distributor, and the transition of all key clients. This involved weekly sales visits and presentations to large corporate clients and senior stakeholders.
• Optimized the company’s customer database and ERP system, to allow for easier EDM distribution, tracking, analytics, and communication.

Melbourne, Australia

• Responsible for stock management, rotations and implementation of promotional strategies.
• Provided direct customer assistance and engaged customers effectively, while representing abrand.
• Worked with other team members within department as well as team members outside ofdepartment and the business area to maintain store operations and quality service delivery.

Melbourne, Australia

• Responsible for car washing and detailing in addition to final service delivery to clients.
• Suggested several strategies to promote the business which were later implemented such as; branded number plate protectors, branded key rings and stickers for client vehicles, flyers, and online bookings.
• Undertook inventory management and stock control.
• Learned important lessons about time management, and how to juggle multiple time-sensitive tasks.

Masters Of Advanced Marketing, Marketing

Activities and Societies: Monash Marketing Student's Society, Business & Commerce Student's Society

Bachelor Of Business (Marketing)

Activities and Societies: Monash Marketing Students' Society, Business & Commerce Students' Society

Vce

Ameb: Grade 6 Piano