Anthony Della Camera Email and Phone Number

Responsible for the consumer-centric strategy and delivery of integrated digital marketing campaigns & solutions for the system.Continuously evolve digital platforms to ensure Catholic Health stays ahead of the curve and is optimized for successResponsible for the overall SEO (paid and organic) strategy for the organizationPartner with clinical and operations leadership to develop and execute on the patient experience, marketing, and customer relationship vision and strategyLead the social media go-to-market strategy, execution and community management for all system wide social media channelsManage the CRM platform, marketing analytics, tracking, ROI and other key marketing initiatives

Oversee the Organization’s digital vision, strategic direction and roadmaps, leading all aspects of the company's technological development and implementation recommending best in class solutions anticipating future needsProvide engagement leadership and conduct milestone reviews to ensure widespread adoption of new platforms and servicesManage Salesforce support team, developers, and third-party vendors providing direction, and regular feedback for continued improvement and organizational adoptionDevelop business processes for technology operations and delivery, including providing robust data analytics and comprehensive training for staff across the organizationResponsible for overseeing full website production lifecycle including development, testing, Q/A and deploymentDevelop the email strategy and hands-on execution of Salesforce Marketing Cloud campaigns while closely tracking and analyzing constituent engagement activitiesProvide in house expertise to support and train staff in marketing automation and campaign management with Salesforce Marketing Cloud and Journey Builder Implement marketing automation with Journey Builder to guide fundraisers through critical steps immediately after a donation or event registration, including personalizing their fundraising pages and sharing their story on social mediaRecommend and execute testing strategies based on data-driven decisions including: A/B testing and segmentation/targeting

Oversee strategic web initiatives for the organizationSpearheaded major redesign of organization’s websites to reflect new branding, leading to a 20% increase in visitorsDeveloped Brand Identity guide to ensure consistency across all digital projectsImproved online fundraising processing leading to a 6% increase in contributionsIntroduced CDN, caching, and other techniques to minimize page load timeEstablished project deliverables with clients and vendors, executing on time/under budget Compile Google Analytics reports and usage statistics for web pages and applicationsDocument project technical requirements and perform quality assurance (QA) reviewsFollow up with clients after project launch to ensure satisfactionLaunched Digital Asset Management system providing a central repository for all digital and print assetsPerform A/B testing on landing pages and email campaigns

Promoted to leadership role with four direct reportsLed creation and development of key custom web components such as event registration, inventory management, and discussion forums saving $20,000 annually Oversee the development of micro sites, blogs and landing pages for events and promotionsConfigured web servers, domains, DNS and SQL databases and maintain site infrastructure Managed email marketing campaigns, including creative development, distribution-list selection and maintenance and backend analysis Developed interactive tools and quizzesProduced Continuing Medical Education (CME) training applications for health care professionals

Developed and maintained web pages for the organization’s primary and chapter sitesResponsible for creating organization’s first online health guideWorked closely with Marketing department to produce monthly e-newsletters Implemented E-commerce platform with inventory management feature saving $12,000 in outsourcing fees

Created and tested landing pages for events and promotionsPerformed quality assurance tasks, such as validation of link integrity, proofreading and editing Provided IT support, including server maintenance, backup and troubleshooting workstations.