Anthony Dellecave Email & Phone Number

Brooklyn, New York, Us

Responsible for all existing client relationships, agency growth, and agency operations.

Atlanta, Georgia, Us

I led new and iconic brands that help people live better with allergies (Allegra, Nasacort, Xyzal), provide people with a tasty way to "Vitamin Better" (vitafusion and L'il Critters), and one that proves "anything can happen in Jersey" (NJ Lottery). I have also led well-known brands that help people sleep more soundly (Unisom) and enjoy foods they love without worry (Rolaids). With Nasacort, we helped bring a new level of allergy relief to sufferers who continued to feel miserable despite treating their symptoms daily with antihistamines, We brought the science behind allergy relief to life and created a $100+ million brand in less than a year. I led the traditional, digital and social media business at the agency for Nasacort. With Xyzal, we launched an unknown brand with a quirky name into one of the most competitive categories around - allergy. We created a breakthrough campaign idea with an animated, wise owl we affectionately call Nigel. He is wise to all things allergy and helped the brand soar to over $100 million in sales in just one year. I led the traditional, digital and social media business at the agency for Xyzal. Unisom is the brand that millions turn to every night to help fall asleep fast, sleep soundly and wake refreshed. Unisom knows a stressful day deserves a restful night. Rolaids is the brand that taught people a new way to spell relief. And now, we're helping them to Kick Acid with advanced new formulas designed for today's toughest heartburn and gas.I had the honor of leading the first fully integrated account for the agency for one of the most important product introductions in recent history. We brought the OraQuick In-Home HIV Test to the public - the first ever test where people can test themselves in the privacy of their own home and get results in just 20 minutes. It is the same test that has been trusted by healthcare professionals for years and people can buy it online or at local retailers nationwide.

I worked with small businesses in the retail and services sectors as a Brand Building Consultant. My role was to help companies without a marketing function develop their marketing strategy from the ground up, taking them from strategic development through to tactics and execution.Developed the marketing strategy, brand identity and growth strategy for one of the fastest growing health, fitness and wellness companies in NJ. I also worked with them to establish best practices in integrated communications planning, asset development, social media and content strategy, market expansion planning and SEO. I also developed the marketing strategy and brand identity for historic NYC restaurant and lounge to help transform every aspect of the businesses operations.

New York, Us

Led pitch team as Group Account Director at Publicis Kaplan Thaler to a major account win of one of the largest Rx brands in the world.

Brentford, Middlesex, Gb

I led worldwide strategy and creative development of integrated marketing programs for the world’s leading denture care brand with global sales of $540 million. I was responsible for driving connections development across traditional, digital, PR and shopper supporting over 85 global markets at all stages of market development.

Led strategic and creative development for Novartis' Xolair, an Rx product designed for people with severe allergies.

New York, Ny, Us

Managed a number of businesses including MCI WorldCom (B2B, Consumer, Mobile, Fixed Wireless), Reckitt Benckiser (Electrasol, Spray n' Wash, Jet Dry, Resolve), Amgen, Sanofi Aventis. Also participated in several winning new business pitches.

New York, Ny, Us

Led strategic and creative development for P&G brands including Sure Antiperspirant and Fit Fruit & Vegetable Rinse.

Managed strategy and creative for Sudafed Adult and Children's Cold & Flu franchises.

This was where it all started...where my passion for helping create great work and grow brands flourished. I was part of a small group of unbelievably talented and fiercely creative people that helped some major brands successfully switch from Rx-to-OTC status. We worked on Schering's feminine health business, did the launch work for Glaxo's Zantac, launched the Reality Female Condom to the world and worked with Similac Infant Formula on their first advertising campaign.