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I have extensive experience as well as progressive accountability across software monetization, acquisition integration, and go-to-market (GTM) operations, with expertise in transformational initiatives, sales program development, digital commerce and customer experience to drive profitability. I have a proven track record in leading cross-functional teams to transform strategic concepts into operational excellence and customer success. A collaborative and respected leader, I excel at influencing executives, GTM teams and key customers to achieve defined business outcomes by articulating complex concepts and framing recommendations to facilitate data-driven decision-making.Sales Strategy | Business Development | Go-to-Market Strategy | Competitive & Business Analysis | Sales | Product Management | Cross-Functional Leadership | Enterprise Software Knowledge | Pricing & Monetization | Business Operations | Software as a Service (SaaS) | Customer Experience | Licensing Strategy | Tool Design | Customer Relationship Management (CRM) | Communication Skills | Digital Transformation | Pricing | Business Alliances | Mergers & Acquisitions | Pricing Analytics | Customer Success | Software Subscriptions | Contract Negotiations
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Director, Revenue Growth OfficeAlteryx Dec 2021 - Jun 2024Irvine, California, UsLed cross-functional strategic GTM initiatives focused on accelerating revenue over a six-to-twelve-month timeframe for this nearly $1B ARR data platform company as part of Revenue Operations.• Formed cross-functional team, scoped deliverables and spearheaded delivery and monitoring of 4 phases of multiyear initiative to auto-renew low dollar value customers resulting in a 11% reduction in churn rate, over 90% customer adoption of the customer-managed portal and E2E automation of over 800 bookings and $8.8M in revenue.• Built a cross-functional team across 6 different organizations to define and execute on converting software renewals into enterprise license agreements, resulting in a 40% expansion rate and $23.8M in revenue. -
Strategy And Operations Manager - Offer Monetization OfficeCisco Dec 2018 - Dec 2020San Jose, Ca, UsStrategy, Operations and Product manager for all post-sales tools, processes, programs and projects for Security and Infrastructure enterprise agreements. Accountable for new capability design, implementation and launch for Enterprise Agreement workspace enhancements. Led industry-changing “True Forward” program process creation, improvements, and program launch.◆ Led Cross Functional team to operationalize software sales leading to incremental revenue of $33M over three quarters.◆ Introduced a new process design, developed new tool capabilities and supervised IT development of software licensing portal to enable enterprise agreement buying program growth of 100% by customer count and 30% revenue over a two year period.◆ Reduced customer licensing management costs by an average of 37%. -
Business Development Manager - Offer Monetization OfficeCisco Sep 2016 - Dec 2018San Jose, Ca, UsCreated and launched go-to-market software processes, tools, and systems for Cisco One enterprise agreements during early stage/incubation phase. Facilitated training for four teams, as well as the global sales teams, regarding best practices and tools surrounding enterprise agreements, ensuring consistency of processes and information.◆ Defined roles and responsibilities for five cross-functional teams, leading to generating revenue in excess of $90M in Cisco software enterprise agreement sales within the first year of market availability.◆ Evaluated obstacles across operations team across pricing delays and errors; introduced process improvements to increase quality and efficiency, thereby reducing pricing turnaround from 14 to two days. -
Business Development Manager - Global Partner OrganizationCisco Dec 2011 - Aug 2016San Jose, Ca, UsFormulated software and mobility businesses with Cisco’s Service Provider Technology Partners by defining and creating partner go-to-market strategies and delivering channel enablement programs. Led channel acquisition integration for service provider architectures. Served as GTM and operations lead between Cisco and Ericsson upon formation of strategic alliance.◆ Collaborated with key stakeholders at Ericsson to construct interim commerce processes, thereby enabling $33M of bookings within the first eight months.◆ Built and managed a cross-functional team to negotiate shipping agreement to address larger volume, thereby reducing delivery times by 50%.◆ Decreased onboarding time by 66% by establishing standardized protocol associated with 56 of Ericsson’s legal entities, as well as 2K employees during formulation of partnership.◆ Created and delivered four innovative SP Technology hardware and software solutions, enabling 100+ partners and launched diverse promotions to increase partner contribution to Cisco’s SP businesses from 47% to 58%, driving value of strategic partner programs.◆ Developed channel go-to-market strategy, led legacy company contract migration, and executed partner integrations for Ubiquisys, Broadhop, Cariden, Intucell, and Tail-F acquisitions, standardizing processes and fostering rapid adoption of internal practices across acquired companies.◆ Coordinated subject matter experts and hired learned partners and developed impactful content and marketing material to launch 15+ sales and engineering courses to train 1K employees of partner companies. -
ManagerTrianz Jun 2007 - Dec 2011Santa Clara, California, UsSpearheaded diverse projects throughout tenure, resulting in generating $1M in incremental revenue. Led cross-functional engagements within Cisco’s Global Partner Organization. Established internal Program Management Professional (PMP) program and enrolled 13 colleagues into certification curriculum. Founded Trianz Volunteer Group and spearheaded bi-monthly volunteer opportunities to champion community involvement. Earned three promotions due to the delivery of attentive customer service and subject matter expertise. A selection of key projects includes:◆ Channel Acquisition Lead – Directed channel integration opportunities for eight key client acquisitions, including $2.9B telecom industry acquisition and $105M intelligence automation software purchase; managed global teams for contract negotiations involving 15 resale partners.◆ Channel Operations Program Manager – Recipient of GPO People’s Choice Award by client in recognition of leadership and superior performance; Developed and deployed new program introduction process implemented across four teams to reduce time-to-market and partner adoption risk (GPO Program Council).◆ Channels Operations Team – Analyzed and modeled eight partner’s inventory levels to reconcile revenue and point-of-sale data, reducing deferred revenue by 27%, valued at $20M; improved daily sales crediting operations for $800M business, decreasing compensation time from two weeks to a day, while increasing sales crediting by 41%. -
Senior Account ExecutiveMove, Inc. May 2003 - Aug 2006Santa Clara, Ca, UsGenerated over $1.5M Internet advertising revenue by designing, selling, and implementing online marketing solutions for Realtors®. Earned two promotions by exceeding sales forecasts by over 50% with a client retention rate of over 85%. Ranked consistently in top 10% of 140 salespeople, adding 80 –100 new accounts annually. Researched, analyzed and interpreted existing home sale data in strategic markets for product launch and pricing decisions. Recommendations increased sales revenue by 17%.
Anthony Deluca Skills
Anthony Deluca Education Details
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Usc Marshall School Of BusinessMba -
UclaCreative Writing And Philosophy -
Hinsdale Central High School
Frequently Asked Questions about Anthony Deluca
What is Anthony Deluca's role at the current company?
Anthony Deluca's current role is Transforming strategic initiatives into business outcomes by leading teams to deliver exceptional customer experiences, improve operational efficiencies and drive revenue growth..
What is Anthony Deluca's email address?
Anthony Deluca's email address is an****@****sco.com
What is Anthony Deluca's direct phone number?
Anthony Deluca's direct phone number is +132353*****
What schools did Anthony Deluca attend?
Anthony Deluca attended Usc Marshall School Of Business, Ucla, Hinsdale Central High School.
What are some of Anthony Deluca's interests?
Anthony Deluca has interest in Children, Education.
What skills is Anthony Deluca known for?
Anthony Deluca has skills like Cross Functional Team Leadership, Mergers And Acquisitions, Strategy, Management, Online Advertising, Product Management, Business Development, Online Marketing, Business Analysis, Sales, Selling, Competitive Analysis.
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