Anthony is currently a Co-Founder and CEO of Circle Instruments, a company set up to develop Circle Guitar after an early prototype caught widespread attention from musicians such as Radiohead’s Ed O’Brien and Muse frontman Matt Bellamy. The company’s semi-automated products occupy the space between a played instrument and a programmed MIDI device to create new sounds, rhythms, and musical expressions.Anthony founded his first eponymous London design studio in 1998 creating objects that express simple narratives and re-imagine the everyday things that surround us. Initially designing and manufacturing his own range of lighting, Anthony’s work has always been diverse, bridging the gap between product design, engineering, and communications by creating objects with an 'active purpose' that solve problems. In 2006 he launched the Origami table, a range of dining, side and coffee tables. It won the Elle Decoration Best Table Award 2007 and is now produced by Innermost. His Anglepoise Fifty, a light that encapsulated the Anglepoise brand and story, was shortlisted for the Design Museum's Designs of the Year 2007 and is now part of their permanent collection. The Around Clock for Lexon launched in 2006 and the Scoot pizza cutter for Joseph Joseph launched in 2010.Tekio, a modular lighting solution that started as an internal studio project, was also shortlisted for Designs of the Year 2013. It was launched by Santa & Cole at Euroluce 2017 and won a Gold Medal Delta Award in 2018.In 2015 Anthony founded Studio Make Believe - a studio consisting of designers, makers, product developers, brand strategists and behavioural experts - to create objects that solve problems for a growing number of international brands and organisations including Ben & Jerry's, Jose Cuervo, Finlandia, AB Inbev, Red Bull, and Pernod Ricard.