• Strategically oversees UX, design, and copywriting functions across multiple product areas, including Search, Group Travel, Restaurants & Bars, and Offers, managing 3 comprehensive design backlogs and roadmaps, resulting in streamlined project workflows, accelerated delivery timelines, and enhanced cross-functional collaboration• Collaboratively assesses business goals and user feedback with product managers, development leads, and stakeholders, aligning design strategies with corporate objectives, leading to user-driven improvements that increased revenue and conversion rates by focusing on business-as-usual (BAU) opportunities• Drives migration initiatives for technology stacks and design tools, including AEM and Sketch to Figma transitions, reducing standard user story time by 50%, enhancing team productivity, and contributing to a more standardized and reusable design component library across the Marriott ecosystem• Proactively partners with user research team to conduct usability testing, user interviews, and surveys, gathering and analyzing insights, directly influencing design decisions, resulting in a 1.5% improvement in mobile conversion rates post-redesign• Creatively orchestrates brainstorming sessions to synthesize customer feedback into innovative product features and functionality, ensuring continuous refinement and optimization of the user experience, leading to higher user satisfaction and engagement• Constructively conducts regular design reviews, providing actionable feedback and mentoring 3 UX team members, fostering growth and excellence, with 1 team member earning a Digital Organization Award for leveraging customer insights in design discovery• Systematically standardizes design review processes by creating and implementing templates that effectively communicate problem statements, hypotheses, and solutions, enhancing cross-functional alignment, and improving the efficiency of design communication

• Successfully oversaw the launch of 2 new products within Emerging Business, establishing corporate presence beyond traditional telecommunications offerings, resulting in T-Mobile Fiber expanding to 8 markets nationwide and DevEdge growing its customer base with notable appearances at Mobile World Congress in Las Vegas and Barcelona• Effectively managed a team of 1 full-time employee and 4 contractors, providing comprehensive design, content, and technical support for Emerging Business initiatives• Strategically developed UX goals in collaboration with the product team, utilizing incremental design and reducing technical debt, synchronizing 10 design and development sprints, resulting in prioritized functionalities and streamlined product development• Led impactful ideation sessions that facilitated the creation of strategies for product design and marketing, informing the development roadmap and successfully creating wireframes and user flows for T-Mobile DevEdge’s sign-up, documentation, and account management processes• Built cohesive sales experiences for new and existing customers, resulting in a 141-point increase in net promoter score and a 56% improvement in customer satisfaction• Utilized data-driven research to drive homepage, plans page, and purchase funnel optimizations, resulting in a 33% increase in online conversion, a 60% increase in digital sales, and a growth of digital share of enterprise from 3% to 12%• Assisted subject matter experts and the visual design team in updating and maintaining pattern libraries and style guides, incorporating 508-compliant elements, animations, and iconography to ensure accessibility and brand consistency.

• Thoroughly researched and improved experiences for Let’s Talk! and Engage platforms across mobile and desktop formats, conducting 3 rounds of usability tests and 10 user interviews, resulting in enhanced user satisfaction and competitive differentiation• Expertly designed user interfaces that promoted ease of use, increased active user engagement, and met diverse business needs, leading to a standardized mobile design approach and a reduction in customer requests for individual fixes• Collaboratively worked with product managers and the development team to recommend and establish best practices for SEO and 508 compliance, including testing for tab order, contrast ratio, text size, and forms, ensuring accessibility and enhanced search engine performance• Proactively managed and mentored 3 junior UX designers, fostering professional growth and contributing to a skilled and cohesive design team• Managed 8 projects, delivering impactful design solutions aligning with business objectives and improving the overall user experience across platforms

• Skillfully translated functionality from legacy systems to new Official Correspondence and Docket & Application Viewer applications for the Patents End-to-End (PE2E) Project, designing 20+ wireframes based on client-provided acceptance criteria• Proactively hosted 4 user sessions to assess functionality and gather feedback, ensuring the new applications met user needs and aligned with project goals• Innovatively developed reusable user interface patterns and components, implementing 57 global SVG icons, standardizing the visual language across the platform• Partnered with 4 patent examiners and 2 managers to ensure that design solutions were practical, user-friendly, and effectively supported internal processes, leading to a 100% user adoption rate for the new applications