Two decades of experience with expertise in editorial, web standards methodology, front-end development, human factors, and consultation.Over the last few years I have shifted direction, focusing my evolving skillset on the growing need for effective writing, content analysis, and editorial services. I eventually developed a set of editorial guidelines based on techniques presented in popular style manuals with specific emphasis on SEO, human factors, and the nuances of secondary language translations. Simple yet effective, these guidelines have become the standard for both the marketing and production departments at a former employer and within the production cycle of peers and collaborators.Specialties include: