Group Marketing Director
London, United Kingdom
Elite Mobile is the UK's leading distributor of pre-pay products, SIM-free handsets, and mobile accessories, working closely with all major networks and manufacturers. With a vast portfolio of over 3,000 products, the company serves more than 40,000 retail partners and 3 million direct consumers, offering innovative solutions and comprehensive market coverage.In my role, I developed and executed multi-channel marketing strategies across digital, print, and in-store platforms, ensuring alignment with the company’s broader business objectives. By maintaining consistent and engaging messaging, I helped maximise brand visibility and customer engagement. I also managed relationships with a vast network of retail partners, providing customised marketing support to drive sales and enhance loyalty, while implementing initiatives to optimise their performance.Additionally, I led marketing communications efforts, ensuring strong brand positioning in a competitive market and oversaw the integrity of the brand across all touchpoints. On the product side, I spearheaded the creation and development of new products, collaborating with teams to bring innovative solutions to market that aligned with consumer demand.Our collective achievements significantly strengthened Elite Mobile’s position in the market, bolstering brand recognition, customer loyalty and expanding the company’s reach across its retail network.