• Teach weekly yoga classes for students on Grounds and at Salute the Sun yoga studio in Charlottesville, with the goal of inspiring people to be their best on and off the mat• Lyons Den Power Yoga (NY, NY), 200-Hour Registered Yoga Teacher

• Created world-class ads across media platforms to deliver on global and regional marketing goals • Booked and directed 3-25 people for various content productions; managed post-production, retouching, and animation houses as well as freelance editors through delivery of final assets for digital, social, in-store, and packaging usage• Researched and implemented innovative remote shooting techniques in response to mandatory WFH policies; resulted in 50% budget savings for 2021 Mother’s Day, a new product launch, and countless “always on” social projects• Engaged with internal stakeholders (Product, Marketing, Legal) to build an expedited approval process for social content (published in 1 month instead of 3+); allowing the brand to stay relevant with consumers on TikTok and Instagram • Strategically re-negotiated contracts with model and music agencies, saving 15% of the yearly contract renewals budget • Synthesized information from clinical testing centers, casting agencies, and internal teams to identify 7 options for impactfully showing before and after results of products on skin; presented final recommendation to senior executives• Lead the launch of Clinique’s inaugural “reverse” mentorship program, where 14 junior-level associates led discussions with executives on internal and external inclusion and diversity issues facing the brand today

Fatherly is a millennial parenting and lifestyle site whose goal is to empower men to raise great kids by creating educational, inspirational, and entertaining content.• Independently led production for three long-form videos to pilot Fatherly’s food vertical; utilized industry and personal network to source a shoot location, crew, equipment, miscellaneous supplies, and post-production on a $10,000 budget

LittleThings was a lifestyle publishing platform that catered to mothers looking for bits of inspiration. When Facebook changed their algorithm in 2017, LittleThings lost access to their 12+ million followers and abruptly shut down in February 2018. • Pitched, produced, art directed, and hand-modeled for 350+ editorial and branded food and DIY video shoots; researched and executed branded content concepts for Smucker’s, CVS, Fujifilm, Eggland’s Best, and Rachel Ray• Reviewed data analytics for each video’s performance on a daily basis to identify and incorporate emerging online trends into content funnel; regularly reaching between 20-140MM views on Facebook • Trained and supervised six production assistants in studio setup and breakdown for all in-house shoots

• Purchased and organized all kitchen and DIY supplies, ingredients, and other in-house shooting props• Maintained in-house studio space and ensured that all perishable ingredients were utilized for content• Produced weekly shoot calendar, increasing our video output from 4 to 8 videos per week