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Dynamic Creative Director highly regarded in driving corporate communications/marketing, multimedia development and visual design for a Fortune 500 book of business. Expert consultant and trusted business advisor known for the ability to create high-impact digital and print media deliverables to achieve corporate objectives for industry leading professional services firms. Applies innovative approaches and best practices to design/create strategic programs, complex campaigns and media solutions across all mediums. Collaborates with clients and stakeholders at all levels of the organization to effectively envision, plan, and execute projects that exceed all expectations while adhering to time, budgetary and brand requirements. Motivational management style with a proven track record of building high-performance design teams that consistently produce industry leading and award-winning results. Selected highlights include:• Subject matter expert in media consulting known for designing, developing and implementing strategic corporate campaigns and products that reflect brand and marketing objectives.• Strong background in solution development, strategy, business development and marketing/communications.• Prolific idea generator that directs the creative process from concept to completion, providing leadership and a strong point of view. • Proven ability to distill complex data and problems into straight forward solutions while identifying new and innovative opportunities.• Worked with clients across diverse industries.• Transformative product and technology thought leader that consistently delivered integrated and differentiated customer experiences through a wide variety of visual and digital mechanisms. • Produced high-quality outcomes by collaboration, leveraging creative digital technology, adhering to proven media design and development processes, project management methodologies and use of custom approaches along with industry standard tools.
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Associate Director/Visual Architect - Global Markets, Digital Products & SolutionsEy Sep 2017 - PresentCleveland/Akron, Ohio AreaFocused on designing, developing and marketing digital solutions that enhance EY's ability to deliver client impact, facilitate meaningful engagement with clients and allow our teams to deliver exceptional client service. Digital Products & Solutions (DPS) connects EY's service delivery with go-to-market products & solutions. Our focused efforts create a leading-practice digital architecture/infrastructure within EY that drives results, supports new business models and scales rapidly.Working within Global Markets gives me the opportunity to apply innovative approaches and best practices to take multifaceted business opportunities and help transform them into effective consumer-facing online experiences. My role in DPS allows me to collaborate across the firm to produce well-crafted, engaging and intuitive digital products that will ultimately help articulate and market new ideas/solutions. Key Responsibilities:• Help translate EY's business needs across the firm into digital products and solutions• Shape and execute a specific multi-year technology vision• Develop comprehensive creative direction and design strategies in support of complex digital concepts, products and solutions• Conceptualize and create the design + visual content for both internal and external facing solutions• Work cooperatively with global EY members, including all Service Lines, Brand Marketing & Communications, Business Development and Strategy Planning & Analysis • Assist EY Activation team that helps attract and engage audiences to drive solution/tool awareness, understanding and use• Provide an incubation capability to rapidly build out services, approaches and prototypes to improve speed to market for products and solutions worth industrializing• Participate in technical design, development and testing to support broader solution development -
Director, Multimedia Development ServicesConduent Jan 2017 - Jun 2017Drove multimedia operations including leading the end-to-end lifecycle project management of design-led collateral and content development. Managed global team of 65 resources, with oversight of all creative operations, deliverables, and processes including resource assignments, creative direction, quality assurance, hardware/software/tools, facilities and virtual enablement. Handled financial governance of multimedia group, sales/marketing efforts, brand implementation and visual reviews, creative and media solution consultation and vendor/agency management. Demonstrated proven extensive knowledge and success in roles leading design principles in the following areas: Marketing and Advertising Collateral, Presentations and Infographics, Mobile and App Development, Video Production, Animation and 3D Modeling, HTML/Responsive Websites and Simulations, User Experience, eLearning, Interactive and eBooks, Facilities and Environmental Design and Gamification.• Developed best practices for content development, deployment, archiving, maintenance and retrieval/repurposing.• Led external agency vendor relations (contract labor staffing and specialty project outsourcing), including contract setup and negotiations, client interface, creative direction, deployment facilitation and back-end billing/payment services.• Established career plans for creative staff and aligned development goals for current and future growth, tracking progress at least quarterly with direct accountability to executive management.• Improved offerings by evolving existing approaches/tools/methods based on innovative modalities, staying current in industry market trends by researching, training, or networking and promoted process/operations improvement concepts.• Coordinated corporate media/marketing development from the planning, execution/production stage, and delivery of hundreds of marketing assets including print advertising, brochures, infographics, responsive websites, videos and more. -
Director, Multimedia Development ServicesXerox 2010 - 2017Led global team management of 90 creative resources with extensive success developing and leading design initiatives, campaigns and managing workstreams which included development of multimedia deliverables, electronic collateral and web-based products that reflected fully-branded exacting designs. Managed demanding and widely-fluctuating workload in high-volume, deadline-driven corporate environment through resource assignment and project coordination. Provided clear and supportive onboarding, maintained a close teaming culture and positive atmosphere, monitored workloads, provided timely feedback, identified new growth opportunities for staff and valued performance of employees. Proven expertise in keeping teams engaged and enthusiastic, even during difficult times.• Led the vision, strategy and execution of multimedia development by creating and implementing detailed processes for design, production, productivity, quality and customer service; resolved operational problems; identified work process improvements.• Met operational financial goals by monitoring expenses and implementing cost savings actions.• Responsible for creative content development and assuring deliverables were on-brand and aligned with project objectives.• Collaborated with stakeholders and account management to ascertain key information required for project development.• Worked closely with project teams to ensure consistent messaging and clear visual communication.• Partnered with Business Development to grow the business by intimate involvement in sales activities (RFPs, SOWs, Pricing quotes, consultative selling of our services, capability demos).• Expanded the offerings within Multimedia Services and ensured cutting edge support all existing and prospective accounts.• Awarded Xerox’s ‘Best of the Best' chosen by top management for leadership that significantly impacted the business. -
Creative Director, Senior Manager Design StudioAffiliated Computer Services Inc. (Acs) 2006 - 2010Provided creative direction, leadership and oversight of Design Studio including staffing, mentoring, client/designer relations, account satisfaction and growth, recruiting, interviewing, hiring and training of creative personnel. Combined three media groups into one team of 50 international staff members unified by objectives that were aligned with delivering department level outputs. Created, refined and implemented standard operating processes and procedures that enabled on-time delivery of a high volume of work.• Provided oversight of internal creative team, collaborated with external agencies and freelance staff, coordinating their efforts and ensuring a high level of quality for all deliverables.• Conceptualized, designed, produced and managed programs including the overall creative process from concept to completion.• Partnered with Strategists to plan and co-lead brainstorming around new content development initiatives and technology services.• Directed, evaluated and problem-solved design, composition, color, type, photo and editorial solutions.• Modeled proposal responses and participated in all sales pursuits, including custom verbiage on written responses, capability examples, pricing/work effort estimates and production of custom deliverables.
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Ernst & Young'S Intellinex - Art Director, Senior DesignerEy 2000 - 2006Drove corporate creative design, brand standards, visual reviews/feedback, project management and environmental and facilities design. Served in a creative consultation capacity and as a client liaison to ensure all projects were completed on time and budget.• Critical liaison between partners, teams and the media group to ensure goals and objectives were clear, maximizing outcomes. • Produced concepts, designs and layouts for projects ranging from printed materials to media rich, multi-component campaigns.• Designed dynamic presentations for key internal and external business meetings and communications.• Demonstrated outstanding communication with excellent verbal, written, interpersonal and technical skills.• Provided project management for key projects, including development estimates, budget, scope/assumptions, milestones, progress tracking, quality assurance, client review facilitation, revision process, final delivery, deployment and measurement. • Developed visual brand identity and partnered with cross-functional teams to establish and document brand guidelines.• Designed and lead the Ernst & Young Branding initiative of all media products, visually directing the designs of all collateral and marketing campaigns and acting as primary contact within Intellinex to answer questions.
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Frequently Asked Questions about Anthony Farinacci
What company does Anthony Farinacci work for?
Anthony Farinacci works for Ey
What is Anthony Farinacci's role at the current company?
Anthony Farinacci's current role is Associate Director - EY Global Markets, Digital Products & Solutions.
What is Anthony Farinacci's email address?
Anthony Farinacci's email address is an****@****inc.com
What is Anthony Farinacci's direct phone number?
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What skills is Anthony Farinacci known for?
Anthony Farinacci has skills like Program Management, Team Building, Graphic Design, Management.
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Anthony Farinacci's colleagues are Leonel Ceñal, Adele Liew, Steven Pellegrino, Finn Rawlins, Sarah Z., Mohamed Ihsan Arshad, Ragavendiran Kulothungan Shakila.
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Anthony D. Farinacci
Chief Operating Officer At Evolve Public Relations And MarketingScottsdale, Az2fbi.gov, evolveprandmarketing.com -
Anthony Farinacci
Fruita, Co3navarro-inc.com, navarro-inc.com, rsienv.com -
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Anthony Farinacci
Senior Vice President - Energy & Environmental Products At Tullett PrebonNew York City Metropolitan Area1tpicap.com
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