Oversee market performance analysis for DC, Baltimore, and Philadelphia Metro markets. Design, create, and publish sales data reports used by real estate professionals, industry leaders, and media contacts.

● Consumer and Market Research Consultant on brand positioning, communication strategy, data visualization, and consumer feedback. Providing primary research - qualitative and quantitative - as well as client management.● Clients include:o KL Communications (with consumer research accounts of several corporations of 1,000+ employees)o Jack and Jill of America, Inc.o American Advertising Federation of Baltimoreo Signal Group, LLC

● Recommended long term and short term strategy resulting in highest rated and most profitable year in channel history● Initiated, executed and communicated 100+ primary research projects on topics such as brand positioning, ethnography, program development, maintenance, marketing, and messaging. ● Crafted research to differentiate audience in the marketplace and build understanding. ● Refined program synergy research to boost average daily viewing ● Worked with Digital Media Group to understand the intersection with linear and the potential for OTT platforms● Gave insight on marketplace disruptors (e.g., SVOD) and their specific impact on channel brand positioning● Analyzed and outlined methods to draw new viewers to freshmen series● Provided clarity to channel leadership on specific competitive threats to network versus ‘general’ threats● Commissioned testing and maintenance research with insights that enhanced and refined new and existing shows● Internal consultant for media planning strategy.

• Support both Ad Sales and Programming with strategic sales positioning, scheduling, and acquisition research.• Create sales category pitches for QSR and Retail targets.• Develop scatter market sales pitches for account executives • Recommend programming and ad sales strategy based on ION synergy with other networks