Anthony F. Email & Phone Number

Austin, Tx, Us

Manage and support the marketing tech stack and team. I am the principal architect and strategist on implementations, data integrity, and integrations for Marketing. Since working with Silicon Labs, I have transformed the company by re-architecting the tech stack and outdated processes to be digitally focused while being a pivotal contributor to marketing and sales strategy. Two significant projects included transforming Silicon Labs' yearly conference to be fully digital and transforming other face-to-face marketing efforts into digital interactions. We have seen a 200% increase in the Marketable database and a 500% increase in crucial account conversation to opportunities.

Oneonta, Ny, Us

Austin, Tx, Us

Austin, Texas, Us

Support clients with Sales and Marketing technology needs. Focusing on providing solutions across the sales and marketing technology stack to measure ROI and create measurable campaigns and repeatable processes. Architected Salesforce projects such implementation, Account and contact cleanup, Lead to account matching, Sales flow processes, and the creation of MDR teams. Works with clients to connect marketing technology such as Marketo to sales and revenue.

Austin, Tx, Us

Austin, Texas, Us

Consulted with clients to solve complicated technology problems given their unique environments. Supported projects that included Salesforce and Marketo integrations, database restructuring, Product tracking across technology, and standard marketing programs for global teams. Architected a system that connected Salesforce, Marketo and Adobe to build an asset tracking system based on content tags in the CMS system. Based on the system, I was able to build a product scoring system and marketing programs to be specific to the leads interest and actions across 13 products.

Chelmsford, Ma, Us

Supports and manage a team of superstar marketing personnel that supports and executes some of the largest companies in the world marketing automation platforms. I work with my clients to develop, build and implement global programs via Marketo and Eloqua across multiple channels. I help my clients with implementations of new marketing automation systems and add on features. I support clients document the campaigns in a standard way or calendar to support and track campaign execution globally. I meet with new and existing clients on a regular basis to help educate around best practices and to develop strategy for marketing automation. I also serve as a Solution Architect for many of the projects and build the framework for the programs; turning strategic planning into tactical application.I love a challenge and am always looking to further develop my skill set and knowledge in the marketing industry.

Chelmsford, Ma, Us

Worked with a fantastic client to build and develop their first global nurture program in Marketo. This engagement program was developed in four languages spanning many geo locations. Developed programs to support multiple points of entry from media, organic, and internal database. Developed engagement engine that would send the lead the content in the correct language and at the correct time, based on timezone.

Ogden, Utah, Us

• End-to-end execution of email-driven campaigns from asset creation to email testing and deployment.• Build and execute marketing campaigns via Marketo, Eloqua, and Pardot – activities include, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, and social media mapping.• Build and maintain HTML templates, landing pages and forms.• Refine and improve the lead scoring and lead grading programs to deliver high quality leads with proper hand off to sales.

Santa Fe, New Mexico, Us

• Educated small business owners on digital marketing and Marketing operations• Developed go to market plans to gain immediate results• Troubleshot all business operations – waste reduction, secession/exit strategies, and company valuation.• Responsible for all financials – P&L, balance sheets, and profit margin.• Identified clients’ needs and wants, then implemented the findings.

Waterloo, New South Wales, Au

I served as the primary business contact for the client and was responsible for client satisfaction. I was expected to consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality. In addition, I built relationships with clients to encourage new and repeat business opportunities.

Waterloo, New South Wales, Au

Business Planner - Prepared business plans and executed on these plans and strategies.Human Resources - Daily employee relations from hiring new employees to benefits.Customer Service - Handled escalations from clients and customers. Marketing - Developed strategies on marketing efforts and implemented plans.Resident Technology Expert - Supported IT network, IP phones and anything with technology.

Salt Lake City, Ut, Us

Responsible for effective provisioning, installation/configuration, operation, and maintenance of systems hardware and software and related infrastructure. Participated in technical research and development to enable continuing innovation within the infrastructure. Ensured that system hardware, operating systems, software systems, and related procedures adhere to organizational values, enabling staff, volunteers, and partners.

Cottonwood Heights, Ut, Us

Responsible primarily to keep upgrading computer systems, management server installation, and other servers. Responsible for backup, data recovery and data loss.