Anthony Fox Email & Phone Number

Renton, Wa, Us

• Supervised the California, India Tech and Shared Services (IT) lines-of-business digital marketing talent acquisition funnels• Launched search engine marketing campaigns for talent recruitment of registered nurses, medical assistants, therapists, and diagnostic imaging technologists• Drove an increase of 20% year-over-year hires of medical assistants while campaigns were in market (June-September 2019)• Headed working with team operations manager to lead the design and launch of full-funnel campaign report cards that married data from third-party digital platforms to internal data focused on applications and hiring• Lead the daily review and management of the Providence and St. Joseph's organic social media content across channels including LinkedIn, Facebook and Pinterest• Partnered with the team's brand manager and design lead to onboard a new social media third-party agency including communicating brand standards, setting standard operating procedures, and negotiating service level agreements to ensure timely delivery of on brand marketing materials• Spearheaded the weekly agency calls with the team's paid and social media agencies to ensure timely delivery of ad materials and social media content• Mentored team members on successfully launching, monitoring and leveraging search, display and retargeting campaigns to drive application and hiring goals for their categories• Trained entire Talent Acquisition Digital Marketing team on how to create, customize and automate platform (Google & Facebook) reports to allow them to monitor their in-market campaigns • Oversaw the creation, monitoring and reporting of 10+ A/B campaign tests within three months to medical assistant category executive leadership team• Initiated new platform tools implementation and training for digital marketing campaigns on Indeed.com, Monster.com and LinkedIn.com

Seattle, Washington, Us

• Planned, launched, and optimized multiple monthly A/B marketing tests on Facebook, LinkedIn and Google Search driving 100% quarter-over-quarter growth of new users and ROVA app installs by target audience (independent contract drivers) within two months of joining• Created and managed content on Facebook, Twitter and LinkedIn accounts including creating and growing a custom Facebook group of independent contract drivers with an emphasis on providing salient content and tips for managing their driving business • Created and managed quarterly marketing plans, including budgeting, platform choice and creative testing/executions to grow the target audiences in markets selected by the company owners (San Francisco, Boston, Atlanta, and New Orleans)• Created marketing standard operating procedures that focused on creating marketing assets that were directly linked to business key performance indicators including driver app downloads and application completion as well as filling the inbound marketing funnel in HubSpot for new customer attractions and acquisition.

San Jose, Ca, Us

(One year contract)• Managing global engagement and retention SEM marketing including spend optimization for product listing (PLA) and text ads• Driving audience segmentation testing experiments with the goal of creating high-value target audiences at scale• Creating multiple forecasting models for tracking of target audience levels and experimentation results using Microsoft ETS Forecasting models

Redmond, Washington, Us

(18 Month Contract)-Created and managed two internal facing product sites-Created, produced and distributed three instructional videos in less than 5 days. A sample may be viewed at https://youtu.be/HkCV1TwnEYY-Managed ongoing tracking and reporting of new Bank Card Issuers for the Microsoft Wallet application including onboarding documentation tracking, Q&A with customer testing teams and the management of the the Wallet Phone "Loaner" library- Managed the communication pipeline for Global Testing escalations and account deprecation.-Designed, wrote and produced multiple communication pieces provided to global audiences by team members and associated companies

Seattle, Wa, Us

I manage the $5M+ off-platform display advertising budget for Amazon Student Prime Program including - Managing the creation of banner, video and radio advertising campaign creative executions- Media planning for peak signup times - Coordinate all back-end reporting to stakeholders and management on campaign results and optimization strategies

Seattle, Wa, Us

- Created, managed and delivered the Retail Training Onboarding program to 300 new retail personnel in 2 months- Researched and provided recommendations to improve operational outputs for vendor product price tracking- Proctored "Best Use Case' presentation scenarios for improving retail operations and product portfolio management to an average of 100 Amazon Retail Vendor Managers, Marketing Managers and Operational Experts

Seattle, Wa, Us

- Developed and launched the International Vendor Negotiation Presentation Portal to 2,500 Vendor Managers world-wide with adoption rate of 90% within 3 months of launch- Created Amazon retail branded research sales presentation website and materials for 2,500 Vendor Manaagers World Wide and lead monthly presentation best practices coaching sessions both in-person and online to 150+ attendees- Wrote, shot and launched beta test Vendor Product videos for Vine Review and A+ Detail pages product presentations for Vendor Central website, reducing product contacts by an average of 30% and increasing product engagement by vendors by an average of 20% YoY.

Redmond, Washington, Us

- Launched 5 value-added products that assisted in generating $3 million in ad revenue in 1 year- Planned and managed ad campaigns for Proctor & Gamble, Hot-Pockets and T-Mobile with $500K+ ad revenue each

Redmond, Washington, Us

Redmond, Washington, Us

- Built and supervised a team of 3 marketing professionals who created and program managed all pre and post-sale presentation projects for a group of 14 sales professionals and 20 sales assistants- Managed a team that drove nearly $3 million in sales (of a total company $18 million sales forecast) within 6 months of startup- Oversaw team's transition in roles and job scope from DRIVEpm to Microsoft during acquisition period

Seattle, Wa, Us

- Won International Newspaper Marketing Association Newspaper Marketing Award- Developed marketing plans that drove more than $4 million in revenue for the online advertising sales team

Seattle, Wa, Us

Created over 25 category specific presentation templates for more than 100 Sales Executives to use for new client pitches. In addition I was responsible for creating custom presentations and sales materials for client meetings.

• Wrote branding strategies, Web site architecture plans and marketing plans for agency clients• Managed the development of client Web sites and banners, CD-ROMs, direct mail and fulfillment programs• Orchestrated the development of business-to-consumer and business-to-business Web sites• Successfully managed a creative team of designers, copywriters and HTML programmers to meet client deadlines and marketing goals

Bachelor'S Degree, Journalism

Bachelor Of Science (B.S.), Journalism