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I’m Anthony Franco—a founder, builder, and dealmaker with over 20 years of experience turning ideas into thriving businesses. I’ve founded six companies across industries like tech, manufacturing, AI, consumer goods, and digital marketing, with exits that include sales to two public companies. I’ve seen it all—the thrill of a big win, the sting of a misstep, and the grind that comes in between—and I’m passionate about helping other entrepreneurs navigate those ups and downs with confidence (and maybe a little less gray hair).These days, I focus on empowering founders through my podcast, How to Founder, and a variety of hands-on services. Whether it’s crafting strategies, troubleshooting roadblocks, or navigating big transitions, my goal is to make the entrepreneurial journey a little less daunting—and a lot more successful.At Launch Partners, I work with manufacturers, influencers, and private equity brands to break into direct-to-consumer markets, helping them open new revenue streams and stand out in crowded spaces. As a licensed business broker, I also guide small and mid-sized business owners through the exit process, ensuring smooth and profitable transitions.I’m passionate about helping entrepreneurs turn bold ideas into tangible results. Let’s connect and figure out how we can tackle your next big move—together.
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Managing PartnerFirst StrategyDenver, Co, Us
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Licensed Associate Business BrokerThe Fbb Group, Ltd. Apr 2024 - PresentColorado Springs, Co, UsWith over two decades of entrepreneurial experience, I have developed a keen insight into the intricacies of starting, growing, and exiting businesses. As a Licensed Business Broker, my mission is to provide small to medium-sized business owners with strategic guidance and practical solutions to optimize and execute their exit plans. I have led the sell-side M&A of six of my own businesses, including successful sales to two public companies. My approach is grounded in a deep understanding of market dynamics and negotiation strategies to ensure a smooth and profitable transition for business owners. Whether you're considering selling your business now or planning for the future, I am here to guide you every step of the way. -
Chief Launch Architect, FounderLaunch Partners Jan 2020 - PresentWindsor, Co, UsDirect-to-consumer partner for manufacturers, influencers, celebrities, and private equity brands. Chief strategist, responsible for working directly with exclusive clients helping them navigate and launch on direct-to-consumer channels. -
Ceo, FounderComsero Inc Jan 2013 - Jan 2024A direct-to-consumer, CPG fast factory holding multiple consumer brands.Architected and implemented operational systems, digital commerce channels, and just-in-time processes for small-batch, vertically integrated manufacturing. Patented novel products in neglected market segment.• Independently drove revenue growth: $12.5m in first 5 years with eCommerce as the key contributor• Maintained high gross profit: 84% gross margins, outpacing industry norm by 29 points• Developed systems infrastructure: achieving production productivity 4x higher than industry standard• Managed impressive CAC: customer acquisition costs 50% lower than industry rivals• Rapid product iteration: 500x more cost-effective than imports for launching new products• Highly innovative: 20 patents filed, 17 awarded -
Chief Product Officer, FounderSybil Labs Mar 2018 - Oct 2023Denver, Co, UsArtificial Intelligence platform and proprietary Bezier-based AI algorithmLeveraged technological architecture and product design expertise to drive the company's vision and product roadmap. Exited in a private transaction.• Developed product commercialization and go-to-market strategies• Architected alpha product and led User Experience design • Led all corporate development efforts resulting in pre-revenue exit with 75x return -
General Partner, FounderGarage Holdings Jan 2016 - Oct 2023Commercial Real Estate Development FirmSpearheaded the firm's foray into small commercial real estate ventures. Identified, developed and sold commercial locations, as well as established a profitable lease arbitrage model. • Negotiated acquisitions and leases• Procured and managed contractors• Delivered Strong Returns: 5 Year IRR: 31.4% -
President, FounderEffective Inc. Apr 2005 - Aug 2013Denver, Colorado, UsPremier User Experience and Software Development ConsultancyEstablished Effective as the world’s leading consultancy dedicated to human-centered design in technology. Responsibilities ranged from strategic direction to attracting, managing, and retaining departmental leaders including Strategy, UX Design, Engineering, Client Enablement, Sales, and Marketing. Client roster boasted 40% of the Fortune.• Market pioneer: Acknowledged as industry frontrunner by Gartner, Forrester, and Jupiter• Recognized innovator: 100+ awards for technology innovation and user experience design• Developed key partnerships: Adobe, Apple, and Microsoft, Booz Allen, Accenture, Deloitte• Secured Fortune 100 clients in Finance & Insurance, Technology, DOD, and Life Sciences• Achieved strong revenue growth: $50m in revenue in company’s first 6 years• Profitability Leader: top 5% in margins in the industry• Led corporate development effort resulting in WPP acquisition -
Chief Product Officer, FounderPiper Software Jan 2004 - Nov 2005Marketing Automation and Analytics PlatformArchitected the company’s journey from inception to a successful exit within 2 years. Driving force behind the design and development of a cutting-edge marketing analytics product, catering specifically to the needs of digital marketers.• Developed and implemented go-to-market strategy• Architected analytics platform recognized as the industry leader by Jupiter Research• Spearheaded acquisition after 6 months of revenue generation -
Vice President Business Development, FounderSkybeam Feb 2000 - Feb 2004Loveland, Colorado, UsFixed Wireless Internet Service ProviderIdentified and capitalized on emerging regional opportunities in the high-speed internet sector and grew to the region’s largest supplier if services. Sourced and negotiated its acquisition to private equity.• Created and implemented consumer marketing plan that drove 200% YOY growth• Developed all customer communication and training collateral resulting in low customer churn• Led corporate development efforts in the exit to private equity -
Director Product DevelopmentMerkle Mar 2001 - Jan 2004Columbia, Md, UsPremier marketing service firm renowned for its focus on driving customer loyalty for Fortune 1000 companiesResponsible for driving the design and architecture of customer-facing analytics platform. Role encompassed technical development and strategic direction. Platform was recognized as the industry leader and was the primary reason for Merkle’s acquisition of Quris’. -
Chief Product Officer, FounderZudia Apr 1998 - Feb 2001Software product consulting boutiqueLed product development for a specialized consulting firm focused on pioneering web innovations. Launched four dot-com startups, leveraging expertise in web technology and business strategy, guiding these ventures from concept to market. Negotiated acquisition to a Colorado venture capital fund.
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Production ManagerWarner Bros. Entertainment Group Of Companies Feb 1996 - Jan 1998Burbank, Ca, UsFeature Post ProductionManaged the post-production coordination of major Hollywood films including notable projects: Academy Award Nominated "The Thin Red Line,” as well as "Deep Blue Sea," "Analyze This," "3 Kings," and "The Matrix." Oversaw the transition from analog to digital in the post-production.
Anthony Franco Skills
Anthony Franco Education Details
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Marymount California UniversityManagement -
Marymount California UniversityBusiness
Frequently Asked Questions about Anthony Franco
What company does Anthony Franco work for?
Anthony Franco works for First Strategy
What is Anthony Franco's role at the current company?
Anthony Franco's current role is Managing Partner.
What is Anthony Franco's email address?
Anthony Franco's email address is an****@****eui.com
What is Anthony Franco's direct phone number?
Anthony Franco's direct phone number is +172035*****
What schools did Anthony Franco attend?
Anthony Franco attended Marymount California University, Marymount California University.
What skills is Anthony Franco known for?
Anthony Franco has skills like User Experience, User Interface Design, User Interface, Information Architecture, User Experience Design, Start Ups, Strategy, Mobile Applications, Leadership, Product Management, User Centered Design, Interaction Design.
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