As the Director of Marketing, I harness the power of branding, creativity, and strategic planning to propel our organization to new heights. My journey in this role encompasses a broad range of responsibilities, from spearheading project acquisition strategies to leading our full-service marketing department. I pride myself on my ability to blend innovative creative strategy with practical business acumen, a combination that has been instrumental in achieving significant milestones for our company.• Project Acquisition Leadership: Orchestrated strategies that led to winning Elford's largest project in the company's history, marking a significant milestone.• Creative Visionary: Spearheaded the creative strategy for project proposals and internal/external branding initiatives, ensuring a cohesive and compelling brand narrative.• Vendor Relations: Expertly managed vendor acquisition and communication, fostering strong partnerships and efficient collaborations.• E-commerce Innovation: Conceptualized and launched a company-branded online shopping resource, revolutionizing our approach to apparel procurement and reducing annual costs by 30%.• Brand Redevelopment: Successfully led the redevelopment of our company brand, realigning it to both complement and leverage our renowned reputation.• Marketing Leadership: Head the full-service marketing department, overseeing brand and creative strategy across digital, social, and direct platforms, while facilitating interdepartmental coordination.• Photography and Advertising: Directed project and company photography, advertisements, collateral, and signage, ensuring a high standard of visual representation.Community Involvement• Mentorship: Active participant in the company’s Mentor Program, guiding and inspiring the next generation of professionals.• Philanthropy: Engaged member of the Make-a-Wish and Habitat for Humanity teams, contributing to meaningful community projects and initiatives.

Restructured in-place marketing materials and implemented new campaigns for CRM, B2B and B2C channels. Partnered with internal teams (including department managers, executive team, legal and compliance) to ensure creative brief and deliverables for each marketing campaign are on strategy, on time and on budget. Senior designer for all new materials and advertisements company-wide as well as the point of contact for national recruiting - increasing brand attention exponentially. • Significantly expanded internal marketing resources and materials - increasing use by 300% • Increased company volume by devising new referral partner marketing strategy • Manage the budget for marketing campaigns by working with production vendors to provide recommendations and options that will achieve business objectives while being cost efficient. • Expanded company footprint as project lead for Affinity/Corporate Marketing

Conceived and implemented integrated marketing communication plans that maintained brand consistency and maximized effectiveness. Brand Manager for new and existing marketing efforts including annual referral partner events. Increased department efficiency by training and mentoring staff for today’s standards. • Restructured company recruiting efforts from the ground up including creation of new print materials and interactive website • Created and implemented internal marketing ordering system increasing adaptation from workforce

Drove new development, strategy and design for the entire company. Collaborated daily with business development to create new marketing strategies catered to each division of the company while developing recruiting strategies and materials to attract top professionals in the industry. • Escalated advertising to national level through print campaigns covering multiple publications in multiple cities across the nation • Implemented a company-wide social media platform increasing online presence over 5,000%. • Added additional revenue opportunities by means of national relocation and referral partner marketing

Constructed and led entire creative department specifically formed to increase company’s marketing presence. Built multi-channel marketing platform as collateral support of company’s innovation tools while energizing B2B interaction via weekly events. • Lead designer of the first ever “Innovation Application” for iPhones and smart phones. • Received certification in “Accelerated Innovation and Creativity Training” in June 2010. • Nominated for National Innovation Award

Provided innovative and effective design/strategy to numerous clients including U.S. Congressmen, State Legislators and Fortune 500 companies. Reached millions of consumers with creation of customized drip campaigns, billboards, social media and web presence. • Designed award-winning 10 piece campaign resulting in 211,000 vote victory in 2010 Lt Governor race • Lead designer for Illinois job fairs resulting in thousands in attendance statewide

Developed high-impact marketing materials, brand identities, and print/web designs for a variety of businesses including consultation of overall brand identity. • Clients include: T-Mobile, Atlanta Green Cleaning,Rod Must Resign, Congressman Rush, eVoter, Intercept Consulting, TLC: Redi 2 Live Inn, Strada Decision Technology, Perfect Pixels, Antioch Storage, Eskape Entertainment