Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing, producing legendary tools like Kontakt, Komplete, Kontrol, Maschine, and Traktor. In June of 2023, iZotope, Plugin Alliance and Brainworx joined us in our mission to develop innovative, fully-integrated solutions for every creative task, profession, and skill level.

I've been working in media and technology for 20 years. For the next phase in my career, I wanted to focus on learning new spaces:• I am angel & seed investing in startups• I advise early-stage companies where my functional or domain expertise is valuable• I've taken on contract roles as CMO in new industries - AI/ML and gaming• I'm building a solo startup

Led business and marketing organizations, reporting to the CEO. Accountable for global growth and revenue (subscriptions + advertising).• Grew company revenue from $127M to $250M runrate (25% CAGR) & posted first-ever profitable quarter• Brought SoundCloud back into the global cultural conversation by building company’s first original programming featuring our roster of talent (shows Scenes, Fresh Pressed, Studio Sessions; radio show The Lookout; and film The Day Ones); and distribution and marketing partnerships with Twitch, Snap, SiriusXM, DJ platforms, fashion brands, gaming companies and others• Built creator marketing platform, combining events (SoundCloud Forum), education (SC101), and artist development (First on SoundCloud)• Launched Fan-Powered Royalties, industry-first payout model that rewards fandom and shifts revenue to emerging artists (Mark Mulligan, MIDiA Research: "the smartest piece of music industry branding ever")• Executive sponsor of SoundCloud's DE+I task force• Leader of teams including business strategy/general management (budget forecasting & P&L oversight), advertising & revenue operations, product marketing, brand strategy, our creative studio, editorial & content creation, public relations and communications, partner marketing, growth marketing, media buying & performance marketing, CRM & email, marketing operations and customer successWhat's next in music is first on SoundCloud.

Oversaw growth for Apple’s subscription services businesses globally, reporting to group CMO.• Helped grow Apple Music from <10M to >50M paid subscribers; and launch TV+, News+, Fitness+ and more• Starting as IC, conceived, built & led an entirely new organization within Apple comprised of 3 teams that still exist today: growth & lifecycle marketing; customer strategy & insights; and marketing technology• Drove development of the framework that all of Apple's services subs are built on

Managed e-commerce, brand extensions and licensing for NewsCorp division’s consumer brands (The Wall Street Journal, Barron's, Marketwatch), including mwhite label and syndication. Reported to Chief Digital Officer.• Managed ~$100M P&L; increased operating margin by 33% by shutting down underperforming business units• Developed and incubated new products & businesses, including bootstrapping a digital edition of WSJ. Magazine in just 6 weeks• Supported NewsCorp Chief Strategy Officer in assessing new products and partnerships

Owned customer acquisition for digital music, including brand marketing, traffic and demand generation, and conversion to customer. Reported to global head of digital music (CEO-equivalent).

Grew annual revenue >130% for the digital music business on mobile, tablet, and connected devices, and grew MAU of the Amazon Music app by >200% by launching and marketing new platforms and distribution partnerships. Cut customer acquisition cost by >75% by building mobile martech stack.

Oversaw the brand & marketing function for this luxury ecommerce startup post-Series A, reporting to the CEO.

Employee #1. Oversaw product, engineering and marketing organizations, reporting to the CEO. Bootstrapped startup to $60M+ annual revenue within 3 years - learned to be extremely entrepreneurial

Led team of 12 to write and edit Let's Go: Mexico. Writer and researcher in Peru and New Zealand.

EMUmail (now SMTP.com) produced the first web-based email client.