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Anthony Goh Email & Phone Number

Associate Director, Head of Commercial Excellence and Training, APAC at QIAGEN
Location: Singapore 9 work roles 3 schools
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Associate Director, Head of Commercial Excellence and Training, APAC
Location
Singapore
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Anthony Goh is listed as Associate Director, Head of Commercial Excellence and Training, APAC at QIAGEN, a with 5554 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Anthony Goh.

Anthony Goh previously worked as Associate Director, Head of Commercial Excellence & Training, APAC at Qiagen and Associate Director, Head Global Commercial Training, APAC at Qiagen. Anthony Goh holds Bachelor’S Degree, Bachelor Of Science (Honours) Business And Management Studies from University Of Bradford (Uk).

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QIAGEN

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About Anthony Goh

As an Associate Director, Head of Commercial Excellence and Training, APAC at QIAGEN, I am focused on driving profitability, top-line revenue, and employee engagement by optimizing commercial operations and training initiatives. Responsibilities span across Commercial Execution and Training, including performance management, sales training, CRM implementation, and distributor management. Excels in curriculum development, training program management, and consultation services. Achievements include pioneering the Balanced Deployment program, leading to significant market share gains, and earning recognition with the "Canon Breakthrough Award" for Sales Training. Skilled in adult education, facilitation, sales operations, and problem-solving. Previous roles include Senior Sales Trainer and Regional Sales Trainer at Canon Singapore, with a track record of developing effective training programs, facilitating classroom training, and providing consultation services, resulting in substantial growth and market share gains.

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QIAGEN
Qiagen
Associate Director, Head of Commercial Excellence and Training, APAC
Singapore
Website
Employees
5554
AeroLeads page
9 roles

Anthony Goh work experience

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Associate Director, Head Of Commercial Excellence And Training, Apac

Singapore

Associate Director, Head Of Commercial Excellence & Training, Apac

Current

Venlo, Limburg, Nl

I am responsible for advocating, implementing, validating, and optimizing Commercial Operations tactics and methods in the field and supporting areas to improve profitability, top-line revenue, and employee engagement.As a Head of Commercial Excellence & Training, my area of responsibilities are:1. Commercial Execution initiatives: performance management (metrics, KPIs, etc.), sales funnel management and optimization, sales training, CRM, Sales Incentive Plan2. Value Expansion initiatives: Contract management and optimization, pricing management, and optimization3. Distributor excellence initiatives: Distributor management and optimization4. Manages regional training function, which includes the development of new training programs, training consultations with the leadership team, collaboration with business partners from Sales and Marketing, formulating training strategies and roadmaps.

Jan 2024 - Present

Associate Director, Head Global Commercial Training, Apac

Current

Venlo, Limburg, Nl

Mar 2023 - Present

Head Of Commercial Training, Apac

Current

Venlo, Limburg, Nl

Heading the commercial training department in APAC. I am the go-to person for training and development related matters in the region. Act as a training consultative resource to the senior management and other commercial stakeholders.

Apr 2021 - Present

Senior Sales Trainer, Head Of Commercial Training, Apac

Venlo, Limburg, Nl

Being a Senior Sales Trainer with QIAGEN, I head the sales training function for APAC. I developed the training structure for QIAGEN APAC, create the learning roadmap for sales consultants and leaders and training curriculums in the region. Together with sales trainers from Greater China and Japan, we work closely as a team to leverage on global resources to bridge the training gaps in the region. Area of responsibility:- Create competency-based training structure- Develop learning roadmap for sales consultants and leaders - Develop Training Needs Analysis for the region- Revamp the sales onboarding program- Develop sales trainers from GCN and Japan- Customise global sales training materials- Develop regional-initiated training programs

Nov 2018 - Apr 2021

Regional Sales Trainer, South & South-East Asia

Singapore, Singapore, Sg

Being a Regional Sales Trainer, I handle product and sales training in South and South-East Asia region. I am responsible for developing training plans for the countries that I take care of and develop training programs and carry out training consultation with the key stakeholders and business heads.Job Responsibilities include:Training• Facilitate classroom training to Canon Singapore Domestic and Regional countries• Conduct sales coaching with sales consultants • Train and coach trainers from the rest of the region in delivery of new training programs• Carry out Training Needs Analysis (TNA) and analyze the feedback from the region for training needsCurriculum Development• Development of curriculums and materials (end-to-end ADDIE)• Develop e-learning modules for sales consultants• Develop training tools such as SPIN guides, training bookmarks, Sales Kits etcTraining Management• Maintain training documents and records of participants from the regional countries for auditingTraining Consultation • Provide consultations services to the management of subsidiary companies and Business Partners, and make recommendations on training programs to improve the selling approaches of sales consultants• Sharing best practices of some distributors in improving their sales approaches to their clients and sales strategies which were practiced in some countries.Achievements:• Developed the first Balanced Deployment program for Canon Business Partners in the region. Helping countries such as Sri Lanka, Cambodia, Bangladesh, Nepal, just to name a few, in achieving No. 1 market share.• Helped countries such as Myanmar, Sri Lanka, Pakistan, Indonesia, Brunei and Singapore to achieve 15% - 20%, on average, growth in 1H 2013 as compared to 1H 2012.• Helped countries such as Bangladesh, Cambodia, and Nepal to achieve 10% - 13%, on average, growth in 1H 2013 as compared to 1H 2012.• Awarded “Canon Breakthrough Award” for Sales Training in Q1 2015 and Q2 2018

Oct 2010 - Nov 2018

Technical Solutions Consultant (Pre-Sales) Cum Product Trainer

Brother International Singapore Pte Ltd

As a Technical Solutions Consultant, I am responsible for:• Carried out technical trouble-shooting for corporate customers in terms of technical integration of our solutions into the clients’ existing network and infra-structure• Testing of new products • Working with SI to develop solutions and integrating them with our products• Assist in tenders and projects• Carrying out competitor analysis for corporate sales consultants• Provide feedbacks for management to formulate market strategiesAchievements:· Introduce the sales of Visitor Management Solution (VM-100) into the Singapore market.· Launching of new label printers PT-9700PC, PT-9800PCN, and the new J-series of inkjet printers· Won a Starhub deal by integrating our Multi-function Printers with their digital line service.As a Product Trainer, I conduct product training to dealers, channel partners and Promoters. My area of responsibilities are:• Provide training for newly launch products• Doing SWOT analysis and product positioning for dealers and channel partners• Conduct product trainings to promoters before the IT fairs; training them how to sell features as benefits to the customers• Conducting Training Needs Analysis to identify training gaps in the sales people and conduct appropriate trainings to address the gaps.Achievements• Successfully achieve more than 400 units of printers sell through during the IT Fair in 2009; overachieving the forecasted quota of 300 units• Total unit sales rebounded from stiff competition in Dec 2009 with a growth of 33%

Mar 2008 - Sep 2010

Sales And Marketing Manager

Venture Technology Enterprise

As a Sales and Marketing Manager, my job role is to sell web solutions to corporate clients in the domestic and regional markets. Managing sales consultants is part of my job too. I have to manage their sell-through and formulate action plans and monitor their performance and targets.I managed outsourced developers on open projects. Deliver to the clients. Seek business opportunities to grow the business by re-assessing existing market and explore possible business channels and partnerships

Jun 2004 - Oct 2007

Customer Service Representative (Csr)

Agilent Technologies Singapore Pte. Ltd.

As a CSR, my main responsibility is to manage the “quote-to-cash” process from quotation, order fulfillment, invoicing to AR collection; meet customers’ requested ship date and provide first point contact on orders, shipment and delivery schedule.Besides, I also provide post-shipment support to customer on shipment related issues such as product return, wrong shipment etc.The markets entrusted to my care are primarily countries in South-Asia Pacific (SAP). Companies which I had worked with and had direct contacts are:-· StatsChippac Singapore· Agere Malaysia and Singapore· Amkor Malaysia and Singapore· UMC Singapore· Amkor Malaysia and Singapore· SSMC Singapore· STM Malaysia and Singapore

Jan 2004 - Jun 2004
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3 education records

Anthony Goh education

Bachelor’S Degree, Bachelor Of Science (Honours) Business And Management Studies

University Of Bradford (Uk)

Education record

Jurong Institute

Education record

Nan Hua Secondary School
FAQ

Frequently asked questions about Anthony Goh

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What company does Anthony Goh work for?

Anthony Goh works for QIAGEN.

What is Anthony Goh's role at QIAGEN?

Anthony Goh is listed as Associate Director, Head of Commercial Excellence and Training, APAC at QIAGEN.

Where is Anthony Goh based?

Anthony Goh is based in Singapore while working with QIAGEN.

What companies has Anthony Goh worked for?

Anthony Goh has worked for Qiagen, Canon Singapore Pte Ltd, Brother International Singapore Pte Ltd, Venture Technology Enterprise, and Agilent Technologies Singapore Pte. Ltd..

Who are Anthony Goh's colleagues at QIAGEN?

Anthony Goh's colleagues at QIAGEN include Andrew Wong, Luis A. Ambía, Msc, Mark Guilliano, Rachel Howard, and Sonali Ghosh.

How can I contact Anthony Goh?

You can use AeroLeads to view verified contact signals for Anthony Goh at QIAGEN, including work email, phone, and LinkedIn data when available.

What schools did Anthony Goh attend?

Anthony Goh holds Bachelor’S Degree, Bachelor Of Science (Honours) Business And Management Studies from University Of Bradford (Uk).

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